• 00:01

    'Revenue Growth Using Systems Thinking in Marketing'

    in Marketing

    With 53% of CMOs feeling more pressure to increase revenue growth, what can marketing organizations do to boost revenue and positively impact business value? Today’s complexity underscores the need to balance many moving parts in a marketing strategy. Hear how ‘systems thinking’ can help you chart the course to heightened revenue growth.


    Gary Katz is Founder and Chairman of Marketing Operations Partners. As a marketing operations visionary and thought leader, he has managed and consulted for a range of high tech companies including: Siemens, ShoreTel, eTrigue, LexisNexus and NetApp. Gary also created the world’s first college marketing operations course, Marketing Operations 2.0: Tactical Discipline to Strategic Vision, at University of California Santa Cruz Extension, which will be offered again this fall. Connect with Gary at http://LinkedIn.com/in/garykatz


    We love to see your comments here -- 


    Bonus Resources:



    http://mopartners.com/consulting/accountability/strategy-execution/
    http://mopartners.com/consulting/agility/customer-profitability/
    http://mopartners.com/reaping-intended-marketing-results/

  • 00:34

    Marketing plans and systems to generate new business in 2015

    in Legal

    Episode 37 of Building Your Law Practice with Jim Thompson and Nick Augustine


    It is that time of year again. We are in the slow stretch into the holidays and it seems like everyone is gone on vacation. While many people do take time off around the end of the year, business is slower too, making this a good time to focus on marketing plans for the new year. When we create systems for managing our client prospects and contacts those systems seem to start working on their own as we develop marketing habits.


    About this weekly show:


    Referrals are the lifeblood of any business and especially for lawyers, so why is it that lawyers are not getting the referrals they need to grow their practice? Listen and learn to tips you can use today!


    Brought to you in part by Members’ Choice Federal Credit Union in Denton, Texas on Unicorn Lake Boulevard. You may be eligible to join Members Choice if you live, work, worship or attend school in Denton or Argyle, Texas.


    About Jim and Nick:


    Jim Thompson is a retired lawyer who is well-known for helping attorneys get on track to earning more clients through simple cost-effective activities. Jim is the author of "Why Lawyers Fail To Get Referrals and What They Can Do About It."


    Nick Augustine helps lawyers share tips and stories about their practice areas by writing their blog content, managing social media and producing Internet radio podcasts.

  • 01:13

    Life Business Systems - Marketing Monday with Robert Gatewood

    in Business

    The Life Business System show is designed to assist socially conscious entrepreneurs with starting and managing their life as if it was a business.   On the show we will discuss the following:



    The Importance of establishing a Life Plan 
    How to become Free (mentally and financially)
    Build a network of their Stakeholders
    Funding options, Crowd Lending, Crowdfunding, Microloans
    Life Business provides you with a plan for leveraging $5000 into $50,000 in 6-months or your money back.
    Discover their purpose in Life/Higher Purpose for their business.
    How to build wealth through real estate


    Christopher King (King) - who goes by King is the President of the DC Chapter of Conscious Capitalism and author of a new book titled" Connecting With Intent - Why Social Capital is more Valuable than Financial Capital". He is the founder and CEO of King Connections.


    Meet today's Guest:


    Robert Gatewood MBA 


    He was part of the start-up team that launched Tele-Grocery, one of the 1st home-delivery supermarkets in the country where he rose to the rank of President.  He worked for 15 years at Diet-to-Go where he was Sr. VP of Marketing and Business Development, and he served as a workforce development consultant for the National Urban League out of NY.


    He’s currently an adjunct professor at Prince George’s Community College where he lectures on marketing and workforce development in the Business Owners Success Series. He’s also currently the President of Gatewood Marketing which is a full-service advertising agency. He also produces the Marketing Pulpit Radio Show which broadcasts each Friday at 10:30 am on Radio-One’s 1450 WOL-AM.


     


     


     


     

  • 00:36

    Marketing Pulpit - Charlotte (MPI-NC)

    in Marketing

     


    Tune in to Sharon Bennett, host of The Marketing Pulpit Radio Show, which airs each Tuesday at  10:30 am. Join Sharon Tuesday, December 23, 2014, at 10:30AM (EST) as she interviews Wanda Barnes, daughter of Gospel Legend F. C. Barnes.  This amazing recording artist has traveled over the country and recorded with the renowned, Stellar Award Winning, Barnes Family, F. C. Barnes, and Luther Barnes.  She has completed her new release "Created to Worship", which her fans have been anticipating.


    The Marketing Pulpit Radio Show is the creation of expert marketer, Robert Gatewood MBA, president of Gatewood Marketing.



    The show’s mission is to build strong businesses in the community in order to put people to work.
    The show provides crucial knowledge in the areas of sales, branding, pricing, media buying, Internet, social media, music, entertainment, franchising, networking, event planning, accounting, business development, workforce development, industry trends, business news and more.
    The show offers sponsorships, advertising, membership opportunities, and a robust website for its listeners and visitors.

  • 00:30

    Marketing Pulpit - Pittsburgh (MPI-PA)

    in Marketing

    Welcome to the Marketing Pulpit International, Pittsburg, PA, hosted by former NFL star, Anthony  Griggs every Thursday at 10:30 am.


    Anthony will be bringing you the motivation needed for you to succeed in business. The same tactics that have been proven to work on the grid-iron, also are very effective in the business arena.


    The Marketing Pulpit is brought to you by Robert Gatewood, MBA and Gatewood Marketing. Tune in to the other shows  (New York, Charlotte, Baltimore and DC) right here on BlogTalk Radio Mon - Thur, and on Radio-One's WOL 1450 AM on Fridays.


     

  • 00:32

    Marketing Pulpit - Baltimore (MPI-BALT)

    in Marketing

    Tune in to Larry Poncho Brown, host of The Marketing Pulpit Radio Show, which airs each Wednesday at  10:30 am. It's an exciting show that informs, inspires, entertains and energizes business owners and their stakeholders.


    The show features an exciting lineup of special guests who tell their success stories and more.


    The Marketing Pulpit Radio Show is the creation of expert marketer, Robert Gatewood MBA, president of Gatewood Marketing.



    The show’s mission is to build strong buinesses in the community in order to put people to work.
    The show provides crucial knowledge in the areas of sales, branding, pricing, media buying, Internet, social media, music, entertainment, franchising, networking, event planning, the arts, accounting, business development, workforce development, industry trends, business news and more.
    The show offers sponsorships, advertising, membership opportunities, and a robust website for its listeners and visitors.

  • 00:32

    Marketing Pulpit - Charlotte (MPI-NC)

    in Marketing

     


    Tune in to Sharon Bennett, host of The Marketing Pulpit Radio Show, which airs each Tuesday at  10:30 a.m. (EST).  This week, Sharon will interview recording artist, producer and philanthropist, Dae-Lee and discuss his new album release, "REFLECT".  Dae-Lee's smooth, yet rugged and energetic style,  is very impressive and quite refreshing. 


    The show features an exciting lineup of special guests who tell their success stories and more.


    The Marketing Pulpit Radio Show is the creation of expert marketer, Robert Gatewood MBA, president of Gatewood Marketing.



    The show’s mission is to build strong businesses in the community in order to put people to work.
    The show provides crucial knowledge in the areas of sales, branding, pricing, media buying, Internet, social media, music, entertainment, franchising, networking, event planning, accounting, business development, workforce development, industry trends, business news and more.
    The show offers sponsorships, advertising, membership opportunities, and a robust website for its listeners and visitors.

  • 00:30

    Smart Marketing for Small Business

    in Marketing

    Innovative Customer Service approaches = Smart Marketing that provides a competitive edge in the marketplace.

  • 00:34

    Marketing Pulpit - Charlotte (MPI-NC)

    in Marketing

     


    Tune in to Sharon Bennett, host of The Marketing Pulpit Radio Show, which airs each Tuesday at 10:30 am. Join Sharon, Tuesday, December 9, 2014 as she interviews the sensational Cassandra O'Neal, Music Director for the Platinum selling recording artist, Prince.  O'Neal has worked with some of music’s biggest acts, including Pink, 98 Degrees, Daryl Coley, Kurt Carr & the Kurt Carr Singers, Helen Baylor, Avant and Chanté Moore, Macy Gray, Mary J. Blige and toured with Jay-Z. 


    The Marketing Pulpit Radio Show is the creation of expert marketer, Robert Gatewood MBA, president of Gatewood Marketing.



    The show’s mission is to build strong businesses in the community in order to put people to work.
    The show provides crucial knowledge in the areas of sales, branding, pricing, media buying, Internet, social media, music, entertainment, franchising, networking, event planning, accounting, business development, workforce development, industry trends, business news and more.
    The show offers sponsorships, advertising, membership opportunities, and a robust website for its listeners and visitors.

  • 00:24

    Marketing Ops & Technology:A Strategic Foundation for Capacity, Scale and Growth

    in Marketing

    Mention “Marketing Operations” and many Marketers think Technology or more specifically Marketing Automation. Typically, Marketing Operations assumes responsibility for marketing performance measurement, strategic planning and budgeting, process development, professional development, and marketing systems and data. Marketing technology are tools that make a Marketer’s life simpler. So how do Technology and Marketing Operations pair to build a modern marketing powerhouse?


    Additional Resources:


    Avoid Marketing Technology Mistakes: 5 Checkpoints for Proposal Process  http://mopartners.com/marketing-technology-proposal-checkpoints/


    Moving from Marketing Manipulation Madness to Marketing Operations 2.0   http://mopartners.com/manipulation-marketing-operations/

  • 00:30

    Marketing Pulpit - New York (MPI-NY)

    in Marketing




    Tune in to Pedro Velez, host of The Marketing Pulpit Radio Show, which airs each Tuesday at  10:30 am. It's an exciting show that informs, inspires, entertains and energizes business owners and their stakeholders.


    The show features an exciting lineup of special guests who tell their success stories and more.


    The Marketing Pulpit Radio Show is the creation of expert marketer, Robert Gatewood MBA, president of Gatewood Marketing.



    The show’s mission is to build strong buinesses in the community in order to put people to work.
    The show provides crucial knowledge in the areas of sales, branding, pricing, media buying, Internet, social media, music, entertainment, franchising, networking, event planning, accounting, business development, workforce development, industry trends, business news and more.
    The show offers sponsorships, advertising, membership opportunities, and a robust website for its listeners and visitors.

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