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When it comes to makreting your consulting practice, authority and value proposition are the two things you must achieve.
Positioning yourself as the authority is not new to many when it comes to marketing, but most mistakenly hold back from delivering too much value right up front - until AFTER the sale.
On today's show I will cover how you can become an author by writing your own book (be that traditional, ebook, self-published), and how to use the concept of Drip Marketing to market even more effectively.
As a consultant one of the things you MUST do in all of your marketing efforts is establish yourself as an authority. There is no better way to do that today than through the use of Marketing Videos and Podcasts..
Today's technology easily allows anyone to create powerful videos, and you don't ever have to even be seen in them. Want to learn how, then tune in to the show and we'll show you.
Doing so will help drive leads to your door, provide greater credibility for those leads and help turn them into paying customers.
In today's Consulting Corner broadcast, we'll meet Kevin Gallagher. Kevin is a consultant in the Long Beach area helping small businesses with their promotional efforts. Kevin is an author in the Indepdendent Business Marketing Bible and is also a contributor to the E-Consulting Journal. Kevin is a certified back end specialist and implements this method into his clients' businesses.
On Today's consulting corner, May Reed will be joining us to discuss marketing consulting from her perspective. She is one of the auhors in the Independent Business Marketing Bible and is a believer in fundamentals applied to today's technology. May is a great example of embodying the concepts she stresses to her clients. We loook forward to her straightforward and fundamental approach.
Stephanie Treasure is a Marketing Consultant, Coach & Speaker, Founder and Publisher of The Jamaica Real Estate Guide, now an online magazine. She is also the creator of the Treasure Track to Tremendous Profits Coaching Program which shows Small Business Owners how to develop an Online Marketing System that will Skyrocket their profits, attract their ideal clients and help them to create more time freedom in their business. She graduated from the City University of New York wit
Welcome to the Blog-o-sphere! In this episode we invite back internet marketing wizard Jim Caudell, who specializes in coaching consultants through online marketing efforts.
Why is blogging so important in the first place? Because, as I’ve been preaching, education-based marketing is the most effective way to market in this profession. One of the best ways to do that is to write! You don’t need to be the next Hemingway but you do need to publish authoritative information on the topics you specialize in. Blogging is one of the most effective ways to get that educational message out. It’s fast (most blogs are short), it’s networked (people register for blogs and it grows virally), it’s in line with the education-based mentality (blogs are education or opinion based) and it’s popular (over 375,000,000 people read blogs every month, compared to only 39,000,000 newspapers).
There are really only two broad categories of marketing: sales-based marketing, in which you take on the role of a salesperson and deliver a sales message, or education-based marketing, in which you take on the role of an expert or thought-leader, and educate prospects about their problems.
Sales-based marketing is built around a sales message or sales pitch. This pitch is delivered using methods that reach out to prospective customers, such as telephone selling, direct mail and door-to-door sales. Marketing experts like Seth Godin and Donny Deutsch call these kinds of activities “interruption-based marketing,” because they interrupt people. They also talk about how the market is becoming way too savvy and inundated with such interruptions, and the effectiveness of them is decreasing rapidly. Simply put, interruption-based marketing is DEAD! Don’t bother. Don’t do it.
In this episode we will explore:
What is education-based marketing Best practices in making it work The golden rules of education-based marketing Introduction to the 16 marketing vehicles that work
Kat Darden - Visionary Consultant
Kat returns to take callers questions for a special 90-minute show. From Fort Worth TX, Kat has a no nonsense approach for delivering the information she receives. To book a reading with Kat email her at email@example.com or call 817-232-8272.
Office hours are Tuesday-Saturday, Noon-8:00pm Central Time
Don't have enough time to market your company on social media? Is outsourcing the answer? Join Christopher Tompkins today as he shares his thoughts on outsourcing and the benefits that your business can reap!
The Social Marketing Academy is brought to you by The Go! Agency: Online Marketing Specialists. To learn more about The Go! Agency as well as to gain your free access to our social media marketing arsenal - visit our blog page at our official website here: http://www.thegoagencyusa.com/blog
Have a topic or social media marketing question that you would like to see covered on The Social Marketing Academy? Please get in touch with us by Tweeting host Christopher Tompkins @chrisgoagency or by sending him an email at firstname.lastname@example.org!
Elite Marketing Pro - Elite Marketing Pro is a marketing system that enables all entrepreneurs to have a fair chance online. Call Jason Whigham at (800) 498-6087 to join Elite Marketing Pro Blogging system and marketing platform.
When you join Elite Marketing Pro you will have full access to the most coveted marketing information on earth.
Elite Marketing Pro is responsible for generating over $25 million dollars in sales and Elite Marketing Pro has generated 6, 7, and even 8 figure earners.
When you Sign Up for the Elite Marketing Pro Business Opportunity you will have full access to Our Search Engine Optimization training. Plus you will get Jens and Jason Pay Per Click Training as well... This is the best Elite Marketing Pro bonus on the internet
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