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For every company with a full complement of communicators on the payroll, there are dozens of communicators toiling to manage all of their companies' communication efforts all by themselves. Marketing, advertising, sometimes even financial and shareholder communication, all done by one person. If he's lucky, he has an admin, but not even that is a given. On this episode, in response to a comment left by FIR listener Adam Daniels, we're taking your calls with tips on how to manage some PR activity along with all the other communications you're responsible for. Neither of us have ever been a one-man show, so we're counting on your calls, lest we wind up with nothing to talk about!