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What is ROI and how do you measure it. Some people say it is your "return on investment" more are now saying it is your "return on influence". Whatever your view of your ROI - how and why should you and can you measure it. Janice Clark shares this on her Social Media Help Not Hype show in our Tuesday Business lunch and learn. Join us here on Word of Mom Radio - the show for Mompreneurs - the NEW Business Woman.
Janice is the owner of BizMSolutions.com and has been sharing how to make your small business look BIG here every other Tuesday at 10amPT/1pmET. She and Cena Block, host of Managing Mompreneur Mayhem and owner of Sane Spaces, are bringing you pricesless information on how to develop, manage and grow your business. Find out why 10's of thousands are tuning in and learning from these amazing women.
Today we welcome a new sponsor, Life Coaching and Beyond - get to know Peggy Caruso and what she as to offer. Meet all our sponsors in our Mompreneur Marketplace on Word of Mom Radio.
Be sure to like us on Facebook, join The Word of Mom Network, follow us on Twitter and Google+ and email s at email@example.com with your questions and comments and information.
Word of Mom Radio - sharing the wisdom of women.
with Laurie Hurley (www.thesocialnetworkingnavigator.com)
Is there really a return on investment for social media?
Join us as Social Media Strategist Laurie Hurley shares with us how she embraced social media while running three educational based businesses. The result? Laurie increased sales 66% and was able to profitably sell the businesses.
Since then Laurie has gone on to found The Social Networking Navigator – guiding entrepreneurs, small businesses and large companies as well through the social media universe. If you have found yourself online – knowing you need to be there but struggling to find your voice and the excessive time it seems to take, this show will open your eyes to new ways to look at getting that precious ROI to happen while tweeting and posting.
SHOW NOTES: You are craving a new mountain to climb. This series, “SATISFACTION SATURATION™”, is for you. We will address the challenges in reaching the SATISFACTION SATURATION state in regards to specific experiences, how to recognize it, how to treat it, how to prevent it, and how to handle the feedback from other people (“Must be nice to have that job, that house, that car, that award,” etc.).
This specific episode is, “I Am Successful. I Am NOT Happy. Why?”
1) You are not successful if you are not happy.
2) Why did you do the things to be partially successful? To please others? Because they were easy for you?
As per number one above, if you are in a prolonged, chronic state of unhappiness, you are not successful. The entire purpose of our “Joyful Art of Business” practice is to prevent an outcome where we have some limited success (in prestige, income, accolades, reputation, etc.) and we are miserable. We should focus on our emotional and psychological return on our investment (ROI) of time and resources in our work endeavors.
That means that we do not accept a job or professional opportunity because “everyone thinks we should” or because “it is what our parents wanted for us.” We are going to monitor our individual feelings and reactions to our work. If we dread our work and have a headache every time we go to our office, we need to make some changes. We should have some level of anticipation and excitement about the work that we do!
We all are aware of stories of rich and sad executives, lonely superstars, famous and miserable public figures who “suffer in silence” behind closed doors. Suffering is still suffering whether it is out in the open or hidden behind close
@IDECLAIRMEDIA The Weekly Address: “The Export-Import Bank” ~ #Ferguson: Three Police Officer DISTURBING ‘Incidents’ ~ Montel Williams Broadens the Discussion on #Ferguson ~ National Security & “Imminent Threat” Secretary Hagel: “This Is Beyond Anything We’ve Seen…”
My Thoughts: FREAKISH Over Investment in HATE, Yields HUGE ROI.
Get IT Right... I'm Not 'Angry,' I'm OUTRAGED.
No Matter What... Know YOUR Value.
No Matter What... Know YOU Matter.
Dealing With The Difficult. REAL. RAW. RIGHT NOW...
IDECLAIR MEDIA, THE IDECLAIR SHOW...
REAL. RAW. RIGHT NOW...
Life. Work. Public Policy & YOU.
YOU ARE POWER. KNOW IT. LIVE IT. USE IT. VOTE IT.
Fri & Sat 11am ET Live
Doing the whole job in marketing (and, in many organizations, keeping your job) requires the ability to demonstrate return on investment. 53% of CMOs surveyed said ROI is the key metric of successful marketing. So what’s the R in ROI? What does ROI truly mean, and how is it calculated? What matters most to each business depends on the perspective of the whoever is asking the question. Measuring the right things starts with aligning to the objectives of your organization, since what you measure, you manage.
Return on Marketing - http://mopartners.com/consulting/accountability/return-on-marketing/
Business Intelligence - http://mopartners.com/consulting/agility/business-intelligence/
Blog Post –
Debra Shifrin managing partner at Shifrin Newman Smith Inc., an Ohio law firm focused on representing the disabled before the Social Security and Veterans Administrations. Debra is the immediate past president of the National Organization of Social Security Claimants’ Representatives
Devin Herz CEO and Founder of DMC a full service Marketing Agency handling campaigns for clients across North America including Canada & Mexico, as well as the UK and Australia. DMC incorporates highly customized outrageous and different marketing campaigns that garner attention & demonstrably grow clients' business with improved ROI. DMC is an Addy(tm) Award & Gold Ink Award winning agency as well as having "Best Selling Author Status" from Amazon.com
Derek Gregoire one of the co-founders SHP Financial in Plymouth Massachusetts. He co-wrote a chapter in the Best-Selling Book “Victory: Winning in Health, Wealth & Success.” Derek is also host of the popular radio show “Retirement Road Map“, which airs on several stations in the Greater Boston & Southeastern Massachusetts area
Floyd Smith CEO of Petron Energy II, Inc., the stock symbol is “PEII” the company is in the oil and gas space
Online and brick-and-mortar businesses require Internet marketing strategies. A comprehensive Internet marketing strategy can launch or increase sales substantially for a business. Internet marketing requires a knowledge of social media, search engine optimization (SEO), blogs, email lists, affiliate marketing and more. If you do not already recognize these terms, you may want to learn more about Internet marketing. If you are ready to launch a business or a product, then you should research, create and track a marketing strategy online as well as in print. Read the steps to find out how to create an Internet marketing strategy.
1. Develop your brand name and image before communicating with your market
2. Study your competitors.
3. Study your market
4. Mimic the successful marketing strategies of your competitors. --you don't need to reinvent the wheel
5. Create a multi-faceted Internet marketing strategy
6. Set up tracking capabilities for all of your campaigns
7. Launch your campaign in the same few days and weeks
8. Evaluate your ROI and repeat any strategies that were successful, if and when you launch new products.
People who should listen to this show are entrepreneurs, career coaches,
The Crispy Noodle Podcast brings us they own unique brand of humor, fun, wit & knowledge as they discuss the weekly news, sports, entertainment and anything that is Crispy enough for the boys !!!
The Crispy Noodle team consist of Michael Costanzo & Rich Liebig who some of you might know as “The Pitchuation” from the Preston & Steve morning show on WMMR in Philadelphia.
The Crispy Noodle will now be heard every Wednesday Night from 9 – 11 pm eastern time on the Totally Driven Entertainment Radio Network.
Tonight's Best of Show consists of:
Randomness: John Bruno was the first caller of our show; Mike can't understand what Sylvester Stallone is saying; Rich is The Devil's Number Proclaimer
Super Side Dishes: Worst Celebrity Car Endorsements; Rich's Dirty Old-Timey Songs; Rich and Mike try to pronounce the longest words in foreign languages; The Voicemail from Rapture
Never Before Heard: Worst Late-Night Informercials Ever
Best Special Guest Moments: Comedian Rick Mirarchi and the Bullet Hole Period; Commentator Dylan Brown and Judy's Last Strike; Politician and "Raccoon Man" Mark Coonrippy Brown runs for Tennessee Governor; Mike Roi of Roi and the Secret People performs "Sweet Maria"
Why are so many people talking about Employee Engagement? We'll find out a few tips on the effectiveness of employee recognition and how it can potentially provide financial success to your company. Zane Safrit, CEO, Business Consultant, and Author will share some of his experiences and lessons learned on building employees awareness of company goals, raising morale, and increasing productivity.
Zane Safri has spent his career in call center operations, many of them serving international customers and sales forces. From an entry level position as a customer service rep to team leader to Assistant Director and Country Manager to finally CEO he saw the language of employee recognition and employee engagement is a univeral language and so are the forms of its ROI. As Country Manager, he opened his company's first overseas office in Seusseldorf, Germany and used employee recognition and engagement to double sales and triple the number of new orders within the first six months. As CEO of a small conference call service provider he rebudgeted the company's advertising and marketing budgets towards employees and customers. This resulted in revenue growth of 80% while retail prices were pushed lower by over 70%, all the time generating positive cash-flows, the lifeblood of small business. In his book Recognize THEM: 52 Ways to Recognize Your Employees In Way They Value he has compiled many of the ways he used to recognize and engage employees, many of them require no financial inventment, research and data to show the positive impact on a company's performance and inspiring quotes from business leaders on the value of employee recognition. He also shares his mistakes to help you avoid them as you being this journey towards a culture of engagement.
Troy is making his annual trip to NYIB. We will hear from some participants at the NYIB show and we are going to have an honest talk about Credit Unions and youth marketing. Julie McLean and Nicole Brusewitz join us live from Michigan as we talk about the generational imperative Credit Unions have to educate and inspire action in generation next.
in Real Estate
Kevin and Erik Mitchell have been full time professional Real Estate Investors since 2007. Over this time period they have completed over 50 real estate transactions (all in Ontario) and spent over 25,000 hours growing and perfecting the systemized way in which they invest.
Back in 2007 Kevin and Erik started their real estate investment journey with about 60k to invest. With such a modest sum of money, the brothers had to make every single dollar that they invested work as hard as possible. As such, they have spent the last 7+ years mastering the art of maximizing the returns of their real estate investments. Through industry leading strategies, Kevin and Erik continually lower their investment, increase cash-flow, and create tens of thousands of dollars of equity with every property they purchase.
Armed with this powerful knowledge and expertise, Kevin and Erik’s unwavering missions is to help Canadians invest in real estate in the best way possible.
Years ago they learned the evils of the financial industry and since then have burdened themselves with the responsibility of sharing this information. Through their book, The Canadian Bank Conspiracy: Your Bank is Robbing You! (www.bankconspiracy.ca) Kevin and Erik reveal hidden secrets of the financial industry that will make every Canadian think twice about Mutual Funds!
Through Strategic Real Estate Investing (SREI), Kevin and Erik have assisted hundreds of Canadians in paving their own path to financial freedom. They have developed a proven and repeatable system that allows people maximize their real estate ROI by purchasing cash-flowing properties anywhere in Canada.
I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. We help marketing executives and their teams tell their most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.
90% of companies report that content marketing is a priority. How do you ensure that you have compelling content and the right types of content?
Join us Thursday, July 31st, for a great chat with the one and only, Jason Miller of LinkedIn. Follow Jason.
About Jason Miller
Jason leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver ROI. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking socia ROIl, he is winning awards as a concert photographer, singing 80’s metal karaoke, and winning at Seinfeld trivia. Jason is a frequent contributor to Content Marketing Institute, Social Media Examiner, Marketing Profs, Copyblogger, and has presented at numerous industry conference including Dreamforce, Social Media Marketing World , Social Fresh, and more.
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