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Is ROI Really What You Are Looking For? There’s a lot of talk about return on investment as a marketing metric…but ROI is inherently flawed for campaign-based marketing. A new look at ROI might be just the remedy we need to build a case for content marketing.
Everyone needs to show a return on their marketing investment - ultimately - but content strategies often require time and momentum. ROI isn't an overnight metric that you can measure each time you click publish... and more often than not it's a combined metric over a collection of content that you're producing.
It used to be that when you ran a small business, a business card and a yellow pages ad was all you needed. Now there are so many more options. You need a strategy with the right mix of print, social media, public relations and news to interest your audience and keep them engaged. What are the right things to do? Where should you focus? How much should be spending? All these topics and more are covered by my guest, Steven Dubin, President of PR Works in this episode.
Some companies prefer to handle their marketing internally, which is fine – up to a point. You need to establish some very clear metrics and determine when it’s time to outsource the marketing, before the competition leaves you behind.
The most important aspect is the return on investment you get from your marketing team. Remember than an external contractor will always use ROI as the most important unit of measure for each and every campaign held online. Therefore, if you’re not satisfied with the current ROI, and if you think there’s room for improvement, it’s time to think about outsourcing your marketing. Contact a few companies and openly discuss your concerns with them – it could be that you want too much, and your existing team is doing everything by the book and obtaining the maximum possible from the current situation on the market. A reliable marketer will tell you this immediately, and you’ll be able to understand what other options you have for growing your business.
Another sign that it’s time to outsource your marketing comes from noticing that you’re always one step behind the competition in all your campaigns and strategies. This is normal – marketing teams, no matter how passionate and well-source they are, simply cannot keep up with all the developments in the online environment. A professional marketer has access to more information, and has more tested strategies available – and therefore will make sure that you’re not left behind, quite to the contrary, that you’re ahead of everybody else in business. It’s up to you to decide when to start outsourcing your marketing, but most specialists would agree that the sooner, the better.
At Video Broadcast Services we are your Outsourced Marketing Firm. We focus on what marketing works, now to get your business to the top of the major search engines.
Kurt Scholle (Rhymes with holy) has been building and marketing website for nearly 20 years. Some of Web Asylum’s clients are well-known brands and he’s worked with hotels, eye doctors and public speakers to name a few. He’s focused on Return On Investment (ROI) and blogs at WebsiteROIGuy.com. He has a new podcast coming out and you can sign up to be notified at WebsiteSuccessPodcast.com.
Kurt is a private pilot, loves to cook and donates his time to helping Canine Companions for Independence. He lives just west of Chicago
Airing weekly on Tuesdays at noon eastern and in permanent replay, come learn how you can apply these secrets to succeed in your own business as well!
In between episodes, get direction for your business through the FREE DirectionsU's "Amazng Traffic Vortex" that shows you how to apply what you learn about on the show to YOUR business, step by step!
Take Action Get Profits Radio with Host Michele Scism and her guest Michelle Bridger & Dina Eisenberg:
Michelle Bridger is the go-to Facebook Marketing Expert. She has a proven track record of success helping businesses gain a significant ROI utilizing the unparalleled potential of Facebook Advertising. Listen to her clients! “With Michelle’s expert guidance and implementation, we achieved the best results we’ve ever gotten using Facebook Advertising during our recent launch!” By working with Michelle, entrepreneurs are able to build authority and credibility FAST, putting them right in front of their ideal target audience. If you are doing a launch or ready to develop a strategy that will catapult your business to the next level, reach out to her at firstname.lastname@example.org
Dina Eisenberg is an author, speaker and outsourcing strategist who founded OutsourceEasier.com and Dina's Rolodex, the first outsourcing resource for micro and small business owners. A veteran of over 80 successful transactions, Dina knows online outsourcing like the back of her hand. Formerly, Dina served as an attorney and corporate Ombudsman for the 7th largest bank in the US. Her work has been featured in Entrepreneur and Inc magazines. Dina was honored as one of Boston’s 40 under 40 Business leaders by the Boston Business Journal. Currently, Dina teaches busy entrepreneurs how to effectively use outsourcing sites like Fiverr, Elance and Clarity to lift the burden off their shoulders and spend more time doing what they love. You can grab her infographic on the best projects to do on Fiverr at http://OutsourceEasier.com
Carmen Hudson wears several hats. She is currently Principal Consultant, Recruiting Toolbox, Founder of Recruiter Hunt and co-founder of a national conference for tech recruiters, Talent42. Carmen draws from over 15 years of recruiting experience, including recruiting leadership positions at Amazon, Starbucks and Yahoo. Her expertise is in helping clients build the right sourcing and recruiting strategies, and implementing them in the real world of limited budgets, competing priorities and highly competitive recruiting environments. Carmen consults and trains companies to help them leverage high ROI solutions for big sourcing, social media and technology implementation initiatives.
Returns on investments (ROI) are amazing. People play the stock market; they have 401K’s or RIA’s all under the guise of making more money than they started out with. People gamble on anything from the fastest horse to win the Derby, to how small was the smallest recorded snow flake. People purchase homes, cars, clothes, shoes, electronics, holidays/vacations, augmentation surgeries and on and on. This risk taking associated with all the above mentioned and then some, is all done with an expectation of a profitable return on their initial investment.
What return on your investment for your life are you looking for? So, my questions to you are simple this ”what risks are you prepared to take for your health, spiritual wealth or well being, peace of mind, to live your dream, to be the embodiment of your life’s purpose?” What is the life ROI that you are wanting?
Join me Dr. Wendy Dearborne choice expert and life coach and Olivia Lashley expressions coach and artist as we look at life and ROI’s.
SocialTwist, Inc., is a leading social marketing technology provider that drives social referral programs for over 50 of the Fortune 500 brands/ Recently they announced a new addition to their customer engagement platform with the introduction of a Social Content Aggregation solution.
This new solution is specifically designed to help companies realize the return on their content marketing investments with the ability to repurpose social content, boost user engagement, and extend content reach.
"Companies can no longer just publish content and expect results," said Vivek Lakshman, Vice President of products, SocialTwist. "It's critical to find new ways to increase content longevity and heighten consumer engagement. Brands must also find new ways to repurpose and extend the reach of their social content beyond social media platforms, to effectively achieve a satisfactory return on their content marketing investments."
SocialTwist's Social Content Aggregation enables companies to pull together all of their content from social media platforms, including blogs and user-generated content (UGC), into a "social wall" and repurpose it on multiple sites to increase consumer engagement. It allows them to control what content is distributed where, and position important content where potential customers will see it.
On this week's program, hosts Doug Field and Ron Bachman are live in the studio with guests from Onlife Health and Apollo Healthcare.
The first guest is Danny Timblin, president and CEO of Onlife Health. In this interview, Danny and the hosts will talk about the evolution of health care consumerism and the landscape for workplace wellness today. Ten years ago, the discussion focused on high-deductible health plans and health savings accounts. Five years later, the conversation turned to return-on-investment with a keen focus on the ROI for wellness and related services. Today, things are different; many employers are interested in wellness because it is the right thing to do. It is truly about understanding the individual person and putting forward a set of services and technology at the right point in the individual's daily life so that they continue to press forward with good habits.
The second guest is Mark Ilgenfritz, CEO of Apollo Healthcare. In this interview, Mark and the hosts will discuss the combination of wellness programs with self-funding. Mid-sized employers have an important question to answer regarding health benefits. For the past thirty years, they have generally made annual decisions based on annual rate increases and annual rate shopping. What if they made one decision for five years, instead of five decisions for one year? Self-funding in combination with the latest claim management technologies and wellness programs can – probably – lower costs. Apollo’s multi-year, strategic captive program absorbs excess risk and offers the safest self-funding plan design in the industry.
Francais & English
J’ai vu une incroyable Visitation à Eldoret; ça va être un Rassemblement record sur la terre. J’ai vu aussi la Venue du MESSIE! Donc, ce sont les signes quand IL dit: «J’enverrai la gloire dans cette maison, la Gloire de cette maison sera plus grande que la Gloire de l’ancienne maison. »
Cette gloire appartient au MESSIE! Cette gloire est pour la Venue et le Retour du CHRIST, cette gloire est pour préparer la voie pour la Venue Du SEIGNEUR JESUS, le Roi Triomphant qui nous a donné la victoire à la Croix du Calvaire. Alors puissent ceux qui ont des oreilles écouter les paroles Du SEIGNEUR et préparer la voie de la Venue glorieuse du MESSIE!
Have you ever wondered what could make a sporting event even better? Technology, of course! Join host Melissa Birnie as she talks with Scott Wruble, CEO of Nuvuz Sports to get the latest information on innovations in the sports and entertainment industries. Nuvuz Sports understands venue operations and technology to help you thrill fans, increase operational efficiencies and increase ROI. Join us!
Gen. Adolphe Nshimirimana wahoze ayobora urwego rw’ iperereza muri Leta ya Petero Nkurunziza yaguye mu gico yatezwe n’abantu bataramenyekana, ubwo yari ahitwa mu Kamenge.
Umujyanama wa Perezida Pierre Nkurunziza akaba n’umuvugizi wa Leta y’ u Burundi, Willy Nyamitwe, yemeje aya makuru. Abinyujije kuri Twitter avuga ko atakaje umuvandimwe na mugenzi we ku rugamba.
Yakomeje agira ati “Gen. AdolpheNshimirimana ntakiri kuri iyi Si.”
Le général Adolphe Nshimirimana, ancien chef d’état-major de l’ex-rébellion CNDD-FDD et l'un des hommes forts du régime de Pierre Nkurunziza a été tué, ce dimanche, à Bujumbura dans une attaque à la roquette. Par ailleurs, et alors qu'il faisait son travail sur les lieux de l'attaque, notre correspondant a été arrêté par un agent des renseignements, puis tabassé avant d'être relâché.
La voiture du général Adolphe Nshimirimana a été, d'après plusieurs témoins, touchée par deux roquettes puis arrosée à l'arme automatique dans la matinée de ce dimanche, près de l’hôpital Roi-Khaled, dans la capitale, Bujumbura. Les forces de l'ordre ont fait état de sept arrestations, sans autre précision.
Peu avant midi, le conseiller en communication de la présidence a confirmé la mort du haut gradé. « J'ai perdu un frère, un compagnon de lutte, la triste réalité c'est que le général Adolphe Nshimirimana n'est plus de ce monde », a écrit sur son compte Twitter Willy Nyamitwe.