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4-Part Marketing Series, Promote Your Brand Continues from the Customer Perspective
This week on Franchise Today, Steve Baxter, Senior Vice President of Worldwide Sales at Satmetrix joins host, Paul Segreto in the third part of the Marketing Series, promote Your Brand. Together they journey through customer service, customer expectations, and customer experience and show how they're actually all essential, if not key components of today's marketing.
About Our Guest
For the past six years, Steve has been intimately involved with the Net Promoter Score concept created by Satmetrix. He has over 22 years of experience in the enterprise software industry and is the Senior Vice President of Worldwide Sales at Satmetrix. Widely recognized as a visionary, entrepreneur, and expert on customer loyalty, he has designed, built, and delivered customer loyalty, feedback, and retention software to over 70 brands and thousands of franchisees. Before joining Satmetrix, Steve was the Founder and CEO of Systino (later, Listen360) that provided NPS software to the SMB market. Prior to this, Steve was the EMEA Managing Director of CDC Software, a global publicly–traded enterprise software company, the COO of Stonesoft USA, and held a variety of executive sales and marketing positions early in his career. A regularly invited speaker to the franchising industry, Steve has delivered keynote speeches to some of the world's largest brands on the subject of customer loyalty, building brand reputation, and the economics of customer-centricity.
Mindy Golde is a member of the leadership team at Listen360 as the Vice President of Sales. Listen360 provides an efficient way to manage feedback and use customers direct and honest comments to improve business operations, correct short comings, and deliver outstanding customer service. Mindy believes that social media enables customers to have a voice about your company and the products and services they like.
Join AK and Deb as Mindy shares how to solve the following:
Do you know how your customers really feel about your business? Are your happy customers recommending you to friends and associates? Can you track and measure customer satisification and loyalty for your organization?
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