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After a very successful 4th Annual Franchise Legal Series on Franchise Today, up next is the Franchise Model Series - Consumer Marketing, Operations & Franchisee Relations, Franchise Sales & Development, and Technology in Franchising. The 4-part series begins this week and continues throughout the month of June.
In the first segment, the topic is Consumer Marketing and our guest is Ed Waller, VP CRM of CertaPro Painters and Chairman of the 2012 Franchise Consumer Marketing Conference. Show host, Paul Segreto and Ed discuss various factors of successful consumer marketing including target audiences, strategic messaging, media vehicles and much more.
About Our Guest Edward Waller is the VP CRM at CertaPro Painters. He oversees a marketing and a centralized customer service department, which allows him to focus on making and replicating a positive customer experience at all levels of the organization.
Edward was part of the original equipment at CertaPro.com and has seen growth from 1 to 300+ franchises. He's been involved with all elements of the organization including the marketing of franchises, but his main interest and core skill set keeps him focused on consumer marketing. Edward left CertaPro briefly during the dot.com boom and managed to start a company, which still survives, but enjoys franchising and generating leads at CertaPro so that's where he remains.
Charlie and Mark talk about what upcoming energy deregulation means for the US consumer.
Discussion of the visible growth of the 'hippie' population. Names to consider as direct influences within the realms of ideologies and drugs- Hoffman La Roche, Francis Crick, Aldous Huxley, Bertrand Russell, Aleister Crowley, Anton LaVey, Allen Dulles; as well as other names we have mentioned and will mention in our episodes. None of these men were 'flower children'.
Leaving off from Allen NAMBLA Ginsberg, we continue through the 1950's goings-on in and around the world before 'hippies' were being shoved down throats. Also being discussed are simultaneous world occurrences during the 'hippie scene'.
Continuing with our discussion on the 'hippie scene', as well as simultaneous publicized world occurences.
Episode VI- Odal Rune Bearers’ Rise Part I: American Anger-Mongers
Join Siegfried live for a show discussing the ‘cultural’ trends of the enemy, the backlash from our comrades worldwide, our history and composition as a people. Not to mention plenty of music.
This is the first part of a new series based on the combative attitude and new belief systems now gaining steam throughout our collective loyalties. This first portion of the series will focus mainly on American history, modern consumer culture insanity and our heritage as Americans.
Robert Reich Said “Just look at the bull market! Look at home prices! Look at consumer confidence!” The more sobering reality is this: Almost all the forward movement in the economy is now coming from consumers, but wages are still going nowhere -- which means consumer spending will have to slow because consumers just don’t have the money to keep going like this. Consumer spending rose 3.4 percent in the first quarter of this year, according to new figures from the Commerce Department, but the personal savings rate dropped to 2.3 percent — down from 5.3 percent in the last quarter of 2012. We're now at the lowest level of savings since before the Great Recession. And as consumer spending slows, so will the economy. Home prices are rising, but this isn't good news because they’re beginning to rise above their long-run historical average. (Before the housing crash they were were way, way above the long-run average.) The Fed is keeping interest rates artificially low, allowing consumers to get low home-equity loans and to borrow against the rising values of their homes. The stock market is soaring mainly because corporations have slashed their payrolls and are keeping them low.
Power Talk with Linda Ballesteros with special guests Marlys Arnold As an exhibit marketing strategist, Marlys Arnold combines image expertise and real-world marketing experience with a passion for trade shows. Not only has she been an exhibitor, but also the organizer of several expos and events. This unique perspective of the industry allows her to share new insights with both beginning and experienced exhibitors, teaching how to create experiential exhibits that produce significantly higher numbers of qualified leads without busting a company’s budget. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. Her articles have appeared in trade show industry magazines and business publications from Kansas City to Australia, as well as traditional and online broadcasts. She's the author of Build a Better Trade Show Image, host of the Trade Show Insights blog-cast and creator of the ExhibitorEd Success System, the Exhibitor Education Manifesto, and the Exhibit Marketers Café.
NewVoiceofRadio.com / Solutionsology.com
Mike Maples is a very accomplished entrepreneur and investor with millions invested in numerous companies.
MIke will be on to discuss his experience as someone starting a company and getting it off-the-ground and as an investor gauging the future.
Mike Maples, Jr. is the managing partner of Maples Investments, and was recently named as one of “8 Rising VC Stars” by Fortune Magazine for his investments in business and consumer technology companies. Before becoming a full-time investor, Mike was an entrepreneur and operating executive who worked in a variety of senior management roles in high-growth companies. His background spans a variety of markets including consumer technology, small business, and the enterprise, and he has led various functions in product development, marketing, business development, and corporate strategy.
Mike began his technology career in high school, when he started a software company that developed games and educational products for the original IBM PC. He has been passionate about the technology industry ever since.
Before founding Maples Investments, Mike co-founded Motive, Inc., the world’s leading broadband software company in 1997, and played key roles in its growth from raw start-up through sales of more than $75 million. Motive was one of the only successful technology IPOs in 2004, and the most successful infrastructure software IPO for the prior three years. At Motive, Mike was General Manager of Motive’s Corporate Business Unit, as well as Chief Marketing and Strategy officer.
Should shares in RBS be given to UK taxpayers when they are sold off? RBS the 81% publicly owned UK bank was bailed out by the UK taxpayer in 2008.
Consumer spending is set to rise in the UK - Ernst & Young The Item Club report. Do you believe this will happen & how is it paning out in your country?
Pay day loans for students - should student campuses allow pay loan lenders to advertise & have premises on university campuses?
Diasability benefits are to be reduced in the UK - what is happening in your country? How will affect your country & the UK's economy?
Ivor Kellock interviews guests from around the world and focuses on businesses; helping them sell more service/product by raising their profiles using combined on & off line marketing methods whilst weaving in the sales process.
Ivor is a regular contributor on BBC radio and has also appeared on BBC TV news & other international TV stations.
He is regularly requested to support research globally for social media authors, academics & strategists.
Social media and on line communications not only makes the world a smaller place it means that the whole process of marketing, prospecting, sales, client services, upsells, innovation, partnering and business growth are now an integrated process.
Ivor’s blog – http://www.salesdrive.com.au/sales-blog/
How To Sell More; Easily! Sales Drive the definitive no brainer street smart guide to sales stardom