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Today, marketing is not defined by how many people you reach but by how many people you influence.
Marketing is not about print circulars, or online ads, it’s about connecting customers with solutions that meet their needs.
Customers are connected, influential, and they expect that you engage with them – it’s not an option anymore.
Customers who are informed, and connected to your brand, are more likely to shop with you. Creating loyalty doesn’t happen overnight. It’s a process, which requires listening to what your customers are saying about your brand, and reacting to their sentiment whether it’s good or bad.
The challenge for brand marketers today isn’t just how-to keep up with the evolution of the customer but being a storyteller within a media company.
Listen to Carlos Gil's passionate keynote on the "State of Digital Marketing 2015", presented on February 20, 2015 at the 54th Annual American Marketing Association Conferene in St. Louis, Missouri.
So, you have published a book or 20 and you think you want to make money as a keynote speaker? Are you serious? No, I mean "raw and real" serious? How can you know if you have what it takes to be invited before someone else's audience? What would you charge as a keynote speaker? Would you still aspire to be a keynote speaker before a live captive audience if you had to pick up your own tab? How can you know what keynote speaking venue is right for you and your unique message? What if you were contracted for a keynote presentation - would you know how to respond? Would you be prepared to overnight your professional produced "Press/Media Kit?" Do you know what materials must be included in your "Press/Media Kit?" How do you go about landing your first keynote speaking event? That is our focus on this edition of, “The Strategist Radio LIVE."
It is a huge honor to be requested to deliver a keynote address. I have been Blessed to have delivered 4 different College & University Graduation Commencement addresses, and a countless number of conferences. Today I will share my tips for delivering an effective keynote address and ensureing the audience follows up with you when the event is over.
Jörn Kleinhans is one of the highest paid wine event speakers, an international authority on wine and highly visible expert on blind-tasting.
The who-is-who of Fortune 500 companies have worked with Mr. Kleinhans as a keynote speaker, team building facilitator or retreat entertainer.
Mr. Kleinhans is the founder and owner of The Wine Elite, Southern California's largest wine appreciation event production company, and has conducted hundreds of formal wine tastings for many thousands of attendees.
Besides holding the CSW certification with the Society of Wine Educators, Joey is a Certified Sommelier with the Court of Master Sommeliers.
A CFA charterholder and former Fulbright scholar with a professional investment background, Kleinhans holds graduate degrees in finance and mathematics, and serves as the Vice Chairman of Board on the Board of Directors at the American Red Cross in Orange County.
in Self Help
The speaking business can be unnerving at times – so many things you “should” be doing. So many options, which way should you turn? Jane Atkinson cuts through the B.S. and helps you bee-line straight for success.
Jane Atkinson has been helping speakers catapult their businesses for over 20 years. As a former speaker’s agent, she has represented numerous speakers, celebrities and bestselling authors.
Today, Jane coaches some of the industries hottest stars, who have vaulted to the top 3% of the field. Her clients are the who’s who…. Executive VP’s of Fortune 100 companies, Editors-in-Chief of Top Magazines, Bestselling Authors, Adventurers, Ivy League Professors and regular everyday people who have a strong message.
Jane is also the author of The Wealthy Speaker and The Epic keynote.
A conversation with the keynote speaker of the upcoming Natural Wellness Conference: Dr. Scott Whitaker, ND
Dana Manciagli, called “a combination of Jillian Michaels and Suze Orman for careers,” has been a corporate executive for more than 30 years and has leveraged her employee hiring and management experience into that of author, blogger, keynote speaker, career coach, and global career expert. She is the author of Cut the Crap, Get a Job! A New Job Search Process for a New Era.
Dana has had a remarkable career in global sales and marketing roles in Fortune 500 corporations.
Dana has coached, interviewed, and hired thousands of job seekers. As a result, she has developed a proprietary job search and networking process. Her ideas and techniques are proven to be as effective for new college graduates as for senior executives. Dana has presented her concept at hundreds of career-centric and corporate events and is a prolific writer on the subject. She is a sought-after speaker and a regular contributor to print and online publications, including owning her own weekly “Career Mojo” column in all of the national Business Journals.
Are you ready to take your writing to the next level? This show is tailor-made for you. Rachel Hauck is the author of more than a dozen award-winning books, including critically acclaimed novels such as The Wedding Dress (nominated for Romantic Times Seal of Excellence Award) and Love Starts with Elle. Her latest book, Princess Ever After, will delight readers far and wide. Hauck is the keynote speaker for Oregon Christian Writers fall conference, October 11th in Portland, OR. www.oregonchristianwriters.org to register.
As an author, you must consider marketing (promotion) as a requisite staple relatve to selling more books and other services. If you’ve been savvy enough to land a speaking gig at a conference or industry event, you must always consider how you will maximize the reach and return on revenue of your presentation. Speaking at an event shouldn’t just be about the people in the room. Too often keynote speakers focus on the speech and not how to optimize it for maximum effect. In fact, how you optimize your talk/discussion/teaching will be the difference between being solidly booked or being soon forgotten. What speaking tips must you plug into your next keynote speaking venue? That is our focus on this edition of, “The Strategist Radio LIVE."
Best-selling author Terri Levine is the owner of Terri Levine Worldwide. She is known as one of the top business and executive coaching experts in the world. She assists businesses worldwide with business growth, sales and marketing. She has more than 30 years of business experience, encompassing work with more than 5,000 business owners and entrepreneurs in a variety of industries. She is also a best-selling author and keynote speaker.
Tune into Joy Radio today, 2.11.15, at 11 a.m., ET, and listen to an interview with Meg Blackburn Losey, PHD. We will be discussing her book The Children of Now...Evolution. Topics we will discuss: Who are the children of now? What is the magic these children emobdy that have the foresight to see a new future for our people and our planet? How do their minds work? How do you know if your child is one of this new breed and why it isn't important to stick a label on them?
Meg Blackburn Losey, PHD, is the author of the international bestseller The Children of Now along with several other books including Conversations with the Children of Now, The Art of Living Out Loud, The Secret history of Consciousness, and she is a contributor to What Wags the World. Dr. Meg is the creator of the Touching the Light healing Modality and offers Certification courses. She is an international keynote speaker and lectures worldwide. Dr. Meg is a PHD of Holistic Life Coaching and holds a Doctoral Degree in Metaphysics and has served as a consultant to Good Morning America and 20/20. Visit her online at www.spiritlite.com
in Self Help
I have been a storyteller since the time I could talk, which was far too early if you ask my family. I specialize in changing perspectives and guiding to self-actualization.
One of my favorite words is Perspective. Perspective is a way of looking at or thinking about something. Perspective can change greatly simply by a tiny shift. Imagine a balcony that overlooks a beautiful lake. But just outside your particular balcony is a large tree that blocks your view. If you walk a few feet down your balcony, you can view the lake. That is perspective.
Change your perspective and change your life.
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