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Nichole Santoro of iMarketingSalon.com is joined by Rick Erlien, a psychotherapist/coach, and recording artist, composer, piano player. His album The Music Of Yosemite solo piano on Real Music has sold over 100,000 albums worldwide with a video made for PBS television seen on over 300 stations across the US to his Yosemite album. Rick does music portraits for his coaching clients where he plays a live improvised original piece of music he composes for the person to portray their essence, identity, strengths, niche and their passion in life and records it for them to have on CD. It is also healing and very supportive and Rick does my music portrait on the show! Rick also composes original music for websites, film, theater, or whenever original music is needed.
You can learn more about Rick at RickErlien.com.
You probably know social media is here to stay. You may even know how to work a social network or two. You're making friends and meeting new tweeps. Who knows? These days you might even be pinning.
So you know how to do Social. But do you know how to do it...well?! Tune in as we discuss topics such as the ROI of social media, what happens if you're not getting likes and comments, why it's so essential to create a content marketing calendar. And so much more!
Nichole Santoro of iMarketingSalon.com is joined by Julie Poulos, Vice President of Strategic Solutions at DRD, an Integrated Marketing Agency that provides Brand Awesomeness, Go-To-Market Planning, Web Development, Search Engine Marketing, Social Media Management, Lead Gen Campaigns…basically DRD is the marketing department that you outsource when YOU are your whole marketing department. Julie is part "best gal pal" and part "marketing strategist extraordinaire." With Julie and Nichole waxing poetic about social media, you'll be on the edge of your seat the whole way through.
Nichole Santoro of iMarketingSalon.com is joined by Mentor Coach Karen Cappello, to discuss “the energy behind your business.” Look forward to a different kind of discussion than our usual social media Q&A, as this really gets into the heart and soul of your business!
Karen Cappello is what Malcolm Gladwell calls an “outlier” in Group Coaching. Coach Karen has spent over 10K hours in the past ten years learning about, being trained on, and conducting group coaching and facilitation. In March 2013, Karen Cappello is premiering a Group Coaching Practicum and Certification for coaches wanting to create deep and quality coaching experiences at an affordable investment for their clients…with a spiritual foundation. Coach Karen truly enjoys connecting with other coaches on Facebook and Twitter!
Nichole Santoro of iMarketingSalon.com is joined by Rachel Whitehouse, custom website designer for small to medium sized businesses. Rachel asks these questions about social media:
1) I have heard that search engines are including social media into the optimization process. I know that the algorithms of the search engines are top secret but do you have any information to support if this applies to links, the number of posts or to the interaction that is created by a post? Are any platforms considered priority or reviewed more frequently?
2) I understand that assessing the client's audience is pertinent to gauging and creating a voice for the business, but how do you establish how frequently to post for different clients and how do you extract information to compile a list of targeted content?
3) What are the top 3 mistakes small businesses make when posting on their social media profiles?
Every business, no matter how large or small, needs a website that engages and captivates their audience. Rachel Whitehouse of Antsy Ant Web Design provides affordable custom e-commerce and information website design for businesses that do not yet have an information or ecommerce website, or are unhappy with their current site. Rachel assists with EVERY step of the site design and construction process, from content to image selection. With creativity and superior customer service, Rachel works closely with each client to accurately capture or create their business branding.
Learn more about Rachel at AntsyAnt.com.
Nichole Santoro of iMarketingSalon.com is joined by Denny Stockdale, a positive change strategist with extensive professional experience in leadership, technology and educator/training roles.
Denny has a TON of questions about social media, which inspired a rapid-fire Q&A format for this interview! We ask (and answer) as many questions as possible in this 30-minute segment! Just a sampling of topics we address:
Is it wise to jump on the bandwagon with each new social network, or is it more effective long-term to focus on just a few? How do I choose which social networks are best for my business in order to reach my target audience? Can I repurpose my material? In other words, excerpt pieces of original content from my weekly blog for use on the other networks? What content will engage others and build my community? And TONS more questions…as many as we can get to! President of Stockdale Resource Group, Inc., Denny encourages individuals, entrepreneurs and teams to dream bigger, act bigger, and achieve bigger. The result? Personal and professional success is achieved through the mastery of intentional living, and champions are born.
Denny's skillful facilitation of teams has produced extraordinary results. Both small and large businesses have benefited from Denny’s compassionate and creative solutions to today’s business problems, including the Minnesota Coaches Association and the International Coach Federation Midwest Region.
You can learn more about Denny at StockdaleResourceGroup.com.
Nichole Santoro of iMarketingSalon.com is joined by Michele Knight, speaker, author, coach & consultant. Michele asks these questions about social media:
1) What is good social media etiquette for Facebook, and LinkedIn for businesses?
2) I have heard people separate business from personal profiles; how does that help or hinder a business?
3) In the business world 20% of what we do creates 80% of the results. What are the 20% things to do that produce 80% of the results in social media (in particular Facebook & LinkedIn)?
4) What are the next rising stars in the social media platform? I’ve heard a lot about Pinterest lately.
5) Which social media tool is best to use for targeting corporations as clients? ... For targeting small – medium size businesses as clients?
Michele Knight works with individuals and organizations that want to be irresistible to their companies or to their clients. Michele transforms fear into courage, anxiety into passion and turns the unknown future into a clear plan of action. Working with Michele, individuals & organizations create powerful foundations so that their companies rise to the next level and their personal leadership style magnetizes success. Michele is best known for her Courage to Change Now Programs: How to Get More Done Faster & Easier; 7 Secrets to Grow Your Business Faster; & The Cutting Edge of Leadership.
You can learn more about Michele at CourageToChangeNow.com.
Nichole Santoro of iMarketingSalon.com is joined by Janice Mars, Sales Growth Expert & Coach at Sales Latitude. Janice asks these questions about social media:
What is the true benefit of social media for my business? Is it to increase my ranking (which could take forever) or is it to grow my lists? And why is that important? How do you use Twitter to do more than self promote? How do I get people to comment and how should I respond? How can I get more sharing, liking, or anything? I want to think of the end goal in mind and have a plan.
Janice thrives on coaching and mentoring people to help them achieve their personal and professional growth objectives. Over the last two decades, she has worked with and mentored hundreds of individuals in sales, presales, sales management, product management and marketing, and many have successfully moved into more senior roles within their organizations.
Janice's website is SalesLatitude.com.
Get your Sample Chapters of The Entrepreneur's Trap at: Etbook.com/nichole
Nichole Santoro of iMarketingSalon.com is joined by Tina Forsyth, CEO, Entrepreneur, Author, Coach Instructor, and Creator of creator of the Automate Your Growth™ Formula – committed to keeping entrepreneurs from falling into the TRAP. In a nutshell, if it has to do with building, managing and leveraging a service-based business, Tina Forsyth is your Go-To-Resource.
Tina is author of The Entrepreneur’s Trap where she teaches entrepreneurs her proven step-by-step process to set a strong foundation for business growth. As a formerly overwhelmed entrepreneur and recovering control-freak, Tina is passionate about sharing her experience and helping other entrepreneurs setup the right systems, team and leveraged revenue streams that allow them to stop working so darn hard and have a business that can run without them.
Having worked online since 1999, Tina has supported and coached hundreds of entrepreneurs – coaches, consultants, authors, speakers, trainers and the like, in setting up leveraged revenue streams, key business systems and the right team to support their growth.
Tina has recently been invited to be a faculty member in David Neagle’s new, unique coaching/mentoring program “Destination Seven.” Participants have access to a full faculty of experts who bring all the pieces required to build and run a 7-figure business to the table.
Get your Sample Chapters of The Entrepreneur's Trap at: Etbook.com/nichole
Nichole Santoro of iMarketingSalon.com is joined by David Kaiser, Executive Coach and CEO of Dark Matter Consulting. King Arthur had Merlin, Luke Skywalker had Obi-Wan, and today’s best leaders have an outstanding Executive Coach. Dave asked these questions regarding Social Media:
1. How do I use social media to build my pipeline of ideal clients?
2. How do I use social media to build my brand?
3. How do I grow my followers and increase my reach?
4. How can I maximize my impact without spending too much time online?
5. What are the biggest mistakes coaches make? What should we do instead?
David Kaiser is Executive Coach and CEO of Dark Matter Consulting. Extraordinary leaders have always had a guide to help them become their best. In the past, or in books or movies, that may have been a shaman, or a wizard, or a priest. Dave Kaiser has been guiding leaders to become extraordinary since 2004. His clients get increased confidence and productivity, greater reward and fulfillment, and less stress and heartache. Their organizations get better leadership, higher employee engagement, and reduced conflict and turnover, for bottom-line results.
David’s website is DarkMatterConsulting.com.
Nichole Santoro of iMarketingSalon.com is joined by Gail Sussman-Miller who considers herself a Baby Boomer who is ahead of the pack and still paddling hard to keep up! In this episode, Gail and Nichole discuss keeping up with social media overwhelm, and speak specifics about iPhone, Google+ and "how much is too much" when it comes to business promotion in social media.
Gail Sussman-Miller comes from a teaching, training and marketing background. She considers herself a “corporate refugee” and a recovering perfectionist. She previously worked at Accenture in Marketing, Knowledge Management and Technology Coaching. Gail has been inspiring people professionally, as a coach and speaker, since 2001. Gail’s mission is to inspire executives, women, and teams to achieve greater career success, impact, and joy by using a holistic, emotionally intelligent approach so they more powerfully and purposefully show up, speak up, and move up by inspired choice! Her website is InspiredChoice.com.
Nichole Santoro of iMarketingSalon.com is joined by Rita Hyland of Rita Hyland Coaching. Rita helps individuals accelerate their careers and businesses, increase their income, gain more free time, and become more emotionally, spiritually and financially wealthy than ever before. Rita asked these questions regarding Social Media:
1. Is there a best format to your LinkedIn summary page—tone, how you speak write, encourage people to call? 2. How do you encourage a person who has never put anything out on Linked In but has a number of followers to begin? 3. How do you connect on Linked In in a way that adds value and isn't selling? 4. Facebook—When I see HootSuite next to an entry I think it is impersonal. Am I wrong to think that? I use it too, but I wonder, and someone else agreed with me. 5. Why are people using quotes so liberally/constantly in their Facebook feeds? What's the purpose behind it?They are all over but aren’t interactive? Rita’s motto is, “Helping Entrepreneurs and Executives Live Bold, Rich & Fulfilled.” Her website is RitaHyland.com.
Nichole Santoro of iMarketingSalon.com is joined by Lauren Pibworth of Pibworth Professional Solutions, a virtual marketing agency for speakers and coaches.
Lauren recently chatted with a prospect who requested a new website. But as they chatted, it became clear that a new website was NOT what she needed – at least not yet. She needed a brand overhaul first.
Lauren says, "Stop throwing your money away. Slow down. Use your cash strategically."
In this episode, Lauren shares the 5 Key Branding Questions that you should be asking yourself before you waste any more marketing dollars!
Lauren Pibworth has used her skills and experience in the advertising industry and in the corporate world to build a brand that has helped her fast track this company into one of the most successful and fastest growing virtual marketing agencies in North America. Lauren has combined 8 years of successful small business management in the Wine and Retail industries, with more than 10 years in the Advertising and Financial industries, and integrated that experience into her own business.
Lauren's website is PibworthPS.com.
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