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Myra Love is the head of Larym Design. She believes in a holistic matter of marketing that includes branding, social presence, local marketing and search engine marketing. She is active in the lives of her customers and truly takes her craft seriously, One of the thing you wijll find in the interview is that simply setttling for and SEO or social media specialist without somie consideration of a total strategy, may be costing you in the long run. Take stock of your business during
This is a brief special broadcat to announce new GainMindshare Initiatives. The first will take place on April 3, 2013 at Noon EST. We will be having the FIRST of our live marketing workshops.
The title of the workshop will be "How To Get Customers Fast Without Spending a Dime on Advertising. We will explore method of Lead Generation and touch on other aspects of small business marketing.
The workshop will last approximately one hour. If you are small business onwer in Harrisburg, PA, Carlisle PA, Hershey, PA, Mechanicsburg, PA, York PA or any of the surrounding cities you are more than welcome to come.
Our workshops are hands on workshops where we provide real tools for those that want to implement the instruction in the workshop. Of course, if you would rather just listen, you will be able to do so.
Our workshops will take place on a weekly basis. Each week we will be discussing a different marketing topic designed to help small businesses succeed. If for som reason, you can't make the workshop, you will be able to attend a live online session where we cover the same content.
Although you will learn best live, we may on occasion offer a replay. However, replays are unreliable and we can't always promise that they will be viewable. Therefore, if you can, make sure that you're going to be there.
If you intend to go, its easy. All you'll have to do is to sign up at this website, or our Eventbrite site:
Also, get advanced access to the tools at our website. Add your name and email once there.
Today I will be introducing to you our new radio channel, Deal of the Day radio. We are excited to bring to you this new platform of promotion. Tune in to find out how we are moving closer to providing the most awesome free promotional platform for Centtal PA businesses.
We will talking to Kelly Coty of Lookie Lous and she will be talking about both marketing, financing and her product on the Thursday program. Kelly is the owners of Lookie Lous which produces a alternative to reading glasses. This is one of our Access calls. Access, as you know is our way to describing the calls that discuss alternative Access to Capital. In this particular case, I will be talkiing to Kelly about her choice and experience with IndieGoGo, a crowdfunding
Today, we'll be talking to Dr. Tim Duke of the Hetrick Center in Harrisburg, PA. Dr. Duke focuses on chiropractic care for patients in the midstate. We'll be talking to him about the challenges of owning and operating his business and marketing. As always, though, we'll take the time to talk to Tim about some thing that we can be doing to live healtier more productive lives. We'll take time to cover one or our favorite marketing tips for small busienss owners.
Today we will be meeting with Jeff Milchen of the American indpendent Busniess Alliance. Jeff is the Co-Founder of an organization, whose mission it is to help communities and local indepdent businesses thrive. Jeff is a passionate advocate for small local businesses nationwide and we will be talking about his efforts with AMIBA.
One of the things that we are witnessing nationwide and worldwide is that small businesses are typically caught in the political crossfire, while needing to make their businesses viable. Most don't have the same safety-net of cash that other businesses do, while at the same time their are at the point of the spear when it comes ot policy debates.
Organizations like Jeff's refocus the attention on these businesses in the areas that truly matter and that is helping them to attain more sales and more lifetime customers. In my conversations with those affiliated with AMIBA, it was apparent to me that small businesses need two things: 1) they need education and 2) they need manpower.
There is tons of information for small business available due to the internet. However, the proliferation of information is more of a problem than a solution. Who does a business listen to? What should they follow? Most of what works, cannot be found in a classroom.
The other thing that is needed of course, is manpower. This probably takes the form of consulting professional today, but quite frankly most small businesses can't afford an army of consulting resources unless they're assured that capital spent will turn into growth.
It is our desire, as it is Jeff's to see this addressed over the next couple of years. Interestingly most businesses have negated the opportunities present to innovate using capital available in the crowdsourcing model. I am hopeful that there will be more businesses moving forward in creating new products and services.
We are back on the air on Wednesday talking to Heather Krieder wtih the Make Sense Natual Spa Line. As always we'll be discussing marketing, business and life. I always enjoy the lessons learned and if you listen closely, there is always something that you can apply to your business. Interestingly, there is some element of a recession proof-ness about this kind business, but I will be looking to get Heather's take on this. Both men and women are always willing to pamper the
Troy, Missouri Mobile marketing specialists Jay and Angela Smull will be joinining me on this special broadcast of the Gain Mindshare Business hours. The Smulls operate Smull Business Consulting and focus on Mobile Marketing. You will hear my interview with Jay Smull.
The Smulls are one of the author teams for the upcoming book, The Independent Business Marketing Bible due to release in April. They are both experience professionals in helping businesses and as you'll hear in the interview, they have great ideas on things that you can do in order to promote your small business.
When you're hearning from the authors, I would suggest that you take notes and see what you can do to incorporate what they're talking about in your business. Is there something that you can use right now?
For those of you that are located in the St. Louis Area, amke sure to contact Jay and Angela about your business if you think you would need the things that they're discussing, make sure that you contact them.