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Brian Solis is the Principal of FutureWorks, an award-winning PR/New Media agency in Silicon Valley. In addition to his PR work, Brian blogs for TechCrunch and PR 2.0, as well as several books on helping businesses engage in social media. Brian is also a co-organizer of the Silicon Valley NewTech Meetups, and helps coordinate other events like TechCocktail, DEMO, Office 2.0, SF Beta and more.
We have a stellar group joining The A-List to talk about what you can expect to learn at this conference, coming up Friday on 17th September from 9:00am - 5:30 PM at the Hotel Nikko in San Francisco.
We'll have conference organizers Luke Brynley-Jones (@LBrynleyJones) and Murray Newlands(@MurrayNewlands) of Influence People (@InfluencePeeps) and London Blog Club, as well as keynote speaker Brian Solis (@BrianSolis) of FutureWorks and author of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, and are also pleased to be joined by another event speaker, Mark Schmulen (@mschmulen), General Manager of Social Media forConstant Contact (@ConstantContact) (I'll be speaking at the conference, too).
It will be an exciting and informational hour. Don't miss it!
Remember that this show is by you, not just for you! Your questions are an essential part of the program! Please tweet, Facebook or email in your questions before or during the show.
Brian Solis, Deirdre K. Breakenridge, PUTTING THE PUBLIC BACK IN PUBLIC RELATIONS authors: Mr. Media
Mr. Media and guests are ‘Putting the Public Back in Public Relations’
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR is written by Brian Solis, principal of FutureWorks, an award-winning PR and New Media agency (author of the PR 2.0 blog) and Deirdre Breakenridge, president and director of communications at PFS Marketwyse a marketing communications firm. The authors show how to reinvent PR around two-way conversations with new influencers, tastemakers, and customers directly in addition to media, analysts to bring the "public" back into public relations and get an entirely new level results. Drawing on their unparalleled experience making Social Media work for business, industry leaders, Brian Solis and Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services.
Putting the Public Back in Public Relations teaches you how to:
• Build the relationships that matter, and reach a new generation of influencers
• Leverage social media platforms ranging from Twitter to Facebook to Blogs
• Immerse yourself in the communities that are shaping the future – becoming a digital anthropologist
• Learn how new, intelligent, and socially rooted PR will transform your organization into a proactive communication powerhouse that is in touch and informed with its community of stakeholders
Putting the Public Back in Public Relations enables communications professionals to become part of the new PR movement and learn how today’s brands need to communicate in the market to be successful.
Comet Branding Radio Show Topic: The Changing Role of Public Relations as Media Evolves and How Social Media is Not Killing PR with guests: Brian Solis — Blogger, Bub.blicio.us, Blogger PR 2.0, Author "Now is Gone" and Principal of FutureWorks; Jennifer Leggio — Blogger, ZDnet.com and Director of Strategic Communications, Fortinet; Nicole Jordan — PR Director, Rubicon Project and Blogger, Bub.blicio.us
The Changing Role of Public Relations as Media Evolves (Revisited)
Jennifer Leggio — Journalist, ZDnet.com and Director of Strategic Communications, Fortinet
Nicole Jordan — Blogger, Bub.blicio.us and PR Director, Rubicon Project
*New add! Brian Solis - Blogger, PR 2.0, Blogger, Bub.blicio.us and Pricipal, FutureWorks