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This week Deb Evans and Jack Monson are joined by Keith Gerson, President FranConnect. Both Keith and FranConnect are widely known in franchising. Keith is a CFE (certified franchise executive) and has worked for over 30 years creating franchise systems and cutting edge franchise development techniques. They will touch on topics: launching and managing local websites, email marketing campaigns, social media management and analyzing marketing performance.
Follow us on Twitter: @DebCE, @JackMonson, @FranConnect
FranConnect is the leading provider of Franchise Management Systems as more than 450 brands use the company’s comprehensive systems to establish, grow and manage their franchise operations. FranConnect’s integrated suite of applications allows franchisors to manage all aspects of their operations including Franchise Sales, Marketing, Financial Data Collection and Analysis, Royalty Invoicing and Automated Funds Transfer, Contract and Legal Document Management, Customer Relationship Management, Help Desk, Franchisee Support, Online Training, Supply Management, Automated Ad-Builder, E-mail Marketing, Franchisee Websites, ZIP Code Locator Service, QuickBooks, Peachtree and POS Integration. We are meeting with President of Global Operations, Keith Gerson.
In part 2, we meet with franchise expert Karol Mercurio in our Great Quotes in Franchising Podcast.
I can't think of a better word but "cool". The technology in franchising today is truly amazing. Find out why by listening to today's show. We are meeting with Mary Kennedy Thompson, President of Mr. Rooter (The Dwyer Group), Paul Martino from A&W Restaurants Paul Martino, Chief Operating Officer of A&W Restaurants, Inc. and Keith Gerson Keith Gerson, FranConnect President of Global Operations. Some of the questions we will address are the following: 1. What are the most common tech or operation challenges franchise brands face today? 2. What tech innovations have emerged to improve franchise systems and franchisees profitability? 3. How much of an impact does tech advancements have on franchise brands ability to grow?
The Franchise Model Series wraps up this week on Franchise Today with a segment on Technology in Franchising. Host, Paul Segreto is joined by Amit Pamecha, Founder & CEO of FranConnect, one of the leading technology companies in franchising. Paul and Amit discuss current state of affairs in franchising technology, what franchisors should be doing to improve their technology infrastructure and taking it to the local level, the state of consumer and franchisee technology.
About Our Guest
Amit Pamecha is the Founder and CEO of FranConnect – the world’s #1 provider of franchise management and recruitment systems. Amit has personally worked with over 300 franchise organizations, helping them implement solutions for improving franchise recruitment, enhancing franchisee relationships and performance. Under Amit’s leadership, FranConnect has grown to become the world’s largest technology provider to franchise systems with over 450 franchise brands as customers. Amit is also a frequent speaker, motivator, and strategist helping franchise organizations find creative solutions to their complex needs. Amit serves on the board of the IFA supplier forum and is a Certified Franchise Executive.
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