7,232 results

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  01:02

  Consumer Marketing - A Cornerstone of the Franchise Model

  by Franchise Today in Business 6/6/2013 4:00:00 PM

  Tags: Paul Segreto Ed Waller Franchise Today Consumer Marketing The Franchise Model

  After a very successful 4th Annual Franchise Legal Series on Franchise Today, up next is the Franchise Model Series - Consumer Marketing, Operations & Franchisee Relations, Franchise Sales & Development, and Technology in Franchising. The 4-part series begins this week and continues throughout the month of June.
  In the first segment, the topic is Consumer Marketing and our guest is Ed Waller, VP CRM of CertaPro Painters and Chairman of the 2012 Franchise Consumer Marketing Conference. Show host, Paul Segreto and Ed discuss various factors of successful consumer marketing including target audiences,  strategic messaging, media vehicles and much more.
    About Our Guest Edward Waller is the VP CRM at CertaPro Painters. He oversees a marketing and a centralized customer service department, which allows him to focus on making and replicating a positive customer experience at all levels of the organization.  
  Edward was part of the original equipment at CertaPro.com and has seen growth from 1 to 300+ franchises. He's been involved with all elements of the organization including the marketing of franchises, but his main interest and core skill set keeps him focused on consumer marketing. Edward left CertaPro briefly during the dot.com boom and managed to start a company, which still survives, but enjoys franchising and generating leads at CertaPro so that's where he remains.
   
  

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  Featured

  Rick Bisio's Franchise Focus

  by Rick Bisios Franchise Focus in Business 3/7/2013 11:00:00 PM

  Tags: franchise IFA franchisee Rick Bisio educated franchisee

  Join Rick Bisio, franchise expert and author of Amazon best seller The Educated Franchisee, as he provides a recap of the 2013 Annual Convention and shares valuable insights from the show that will benefit aspiring entrepreneurs considering franchise ownership.  

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  01:00

  Franchise Sales Best Practices - Legal Perspective

  by Franchise Today in Business 4/11/2013 4:00:00 PM

  Tags: Paul Segreto Michael Laidhold Franchise Today Plave Koch PLC Franchise Legal Series

  This week on Franchise Today begins our 4th Annual Franchise Legal Series. The series broadcasts LIVE on eight consecutive Thursdays at 11AM CT beginning with today's show and culminating on Thursday, May 30th with our IFA Legal Symposium Recap. Each week, the brightest legal minds in franchising share their insight and perspective on topics of importance to franchisors including franchise sales best practices, private equity in franchising, social media and legal considerations in a franchise environment and franchisor litigation issues.
  Joining host, Paul Segreto on today's show is Michael Laidhold, Partner at Plave Koch PLC. The focus of the discussion is on franchise sales best practices and includes pointers on Franchise Disclosure Documents, Item 19 - Financial Performance Representations, disclosure do's and don'ts, and potential consequences per federal and state quidelines and laws.
  About Our Guest
  Michael Laidhold is a partner at Plave Koch PLC in Reston, Virginia.  He focuses his practice on domestic and international franchising, licensing, general dealership and distribution matters.  Michael works with clients to structure new franchise programs and restructure existing franchise programs; to draft and negotiate franchise, master franchise, licensing, development and distribution agreements, and asset purchase agreements and related commercial contracts.  He counsels clients on compliance with state, federal, and international regulatory issues; and provides advice with respect to franchise, license, and dealership and distribution relationships.  He has been a speaker at the ABA Forum on Franchising and the IFA Legal Symposium, and other industry events and seminars, and has authored many articles on branding, licensing, franchising, and distribution issues.

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  01:01

  Franchise Finance - From Unit-economics to FDD's & FPR's

  by Franchise Today in Business 3/14/2013 4:00:00 PM

  Tags: Paul Segreto Franchise Today Franchise Finance Sandy Shoemaker franchise financing

  This week on Franchise Today the series on Franchise Finance continues as host, Paul Segreto welcomes as his guest, Sandy Shoemaker, Partner at EKS&H. Paul and Sandy discuss various items of importance to get the "franchise house" in order for successful franchise financing and ultimately, successful franchise development. Items to be discussed include unit-economics, Item 19 preparation, FDD audits and necessary preparations to secure franchise financing. About Our Guest Sandy S

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  00:40

  Executive Care Franchise Meets with Franchise Interviews

  by FranchiseInterviews in Business 5/23/2013 2:00:00 PM

  Tags: Executive Care franchise Lenny Verkhoglaz and Mila Feldman Senior Care Franchise Franchise Interviews franchise radio show

  Fate can strike entrepreneurs in the strangest of ways. Just ask Lenny Verkhoglaz and Mila Feldman, a married couple whose unexpected Valentine’s Day experience nearly a decade ago has given way to a successful business venture now expanding nationwide.
  “Cupid’s arrow really struck us in an unforeseen way that Valentine’s Day,” remembers Feldman. “One of our elderly neighbors was alone in her home after her daughter went on vacation — she needed a helping hand. My husband Lenny and I offered to stay with her and spent Valentine’s in her home helping her out, sleeping on a floor mattress in case she needed help in the middle of the night. That experience transformed us.”
  It also touched Mila’s brother, Alex Feldman, who co-owns Executive Care along with the couple. He entered the picture on Valentine’s Day 2003 to take care of his young nieces while Lenny and Mila cared for their homebound elderly neighbor. After that fateful evening, the three adults collectively felt a strong desire to figure out how to provide the kind of high-quality personal and medical services far too many elderly men and women go without. They started Executive Care one year later as a way to provide a full range of in-home care services to individuals and their families.
  Executive Care offers services that help families often overwhelmed with the responsibility of providing care to a loved one — all while ensuring the patient remains in the comfort of his or her own home.
  We are meeting with Mila Feldman and Lenny Verkhoglaz.
  

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  00:36

  Zaxby's Franchising Meets with Franchise Interviews

  by FranchiseInterviews in Business 4/25/2013 2:00:00 PM

  Tags: Zaxbys franchise food franchise franchise interviews franchise radio show franchise interview

  We are meeting with Zach W. McLeroy, President and C.E.O., Zaxby’s Franchising, Inc. and we are going to talk to Zach about the Zaxbys franchise and how the chain is flourishing and poised to grow from a regional brand into a household name.
  Zach McLeroy is not only the President and C.E.O. Zaxby’s Franchising, Inc., he is also a co-founder of the Zaxby’s concept.  Zach started Zaxby’s (then called “Zax”) in 1990, when he put his burgeoning music career on hold, selling his beloved drum set to open the first store.  It was in that first Zax location that he perfected the recipes that remain the core items of the Zaxby’s menu today, including the formulation of the original selection of Zaxby’s sauces.
  Now, more than 20 years and 570 locations later, the chain is flourishing and poised to grow from a regional brand into a household name.  Zach remains active in the day to day operations of Zaxby’s Franchising, overseeing and directing brand development strategies and setting the vision for its continued growth.  He’s a Zaxby’s licensee himself, holding an ownership in over 95 Zaxby’s franchise locations.
   
  In part 2, Marty discusses franchising with CBS radio host Lynn Johnson.
   
  

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  01:00

  Franchise Sales Best Practices REPLAY

  by Franchise Today in Business 11/8/2012 5:00:00 PM

  Tags: Paul Segreto Warren Lee Leiws Franchise Today Franchise Legal Series Franchise Sales Best Practices

  This week Encore Presentations continue on Franchise Today. In this segment, Host Paul Segreto welcomed Warren Lee Lewis as his guest in what was the fourth segment of the Second Annual Franchise Legal Series. A Partner - Franchising and Licensing at Akerman Senterfitt, Warren is the author of The Franchise Sellers Handbook. Paul and Warren discussed franchise sales best practices with focus on regulation of franchise sales, franchisor activities impacting on franchise sales, offering and selli

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  01:00

  Is Your Franchise Ready for SoMoLo?

  by Franchise Today in Business 9/13/2012 4:00:00 PM

  Tags: Paul Segreto Franchise Today Franchise Social Media FranSummit SoMoLo

  This week on Franchise Today, host, Paul Segreto is joined by several of the presenters at the upcoming virtual event, Franchise Social Media Summit. Developed and produced by FranSummit, another strategic partnership with FranchisEssentials Media Group, producer of Franchise Today, the event will take place online September 24-28, 12-2PM CT each day. Paul and his guests will discuss the various topics to be discussed at the Summit.

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  Franchise Broker Issues in a Digital World REPLAY

  by Franchise Today in Business 11/15/2012 5:00:00 PM

  Tags: Paul Segreto Franchise Today John Tifford franchise brokers franchise sales

  Moving forward with Encore Presentations on Franchise Today, this week's replay continues to focus on the Second Annual Franchise Legal Series. In segment four of seven, John Tifford., Partner at Plave Koch PLC, and Franchise Today host, Paul Segreto, discussed utilizing franchise brokers in todays digital world and specifically within social media, and in accordance with franchise sales best practices.
  
  
  
  

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  00:36

  Featured

  ProTect Painters Meets with Franchise Interviews

  by FranchiseInterviews in Business 3/14/2013 2:00:00 PM

  Tags: Protect Painters home improvement franchise franchise interviews franchise radio show Franchise America

  March 14, 2013 at 10AM EST -Over the last month, we discussed several franchise opportunities for aspiring dadpreneurs. This week we are meeting with the ProTect Painters franchise opportunity. Wayne Scherger, a veteran of the painting industry since 1981, founded ProTect Painters in 1994. Headquartered in Atlanta, Georgia, ProTect Painters opened territories east of the Mississippi River and forged a reputation for quality service and exceptional value. In 2009, Service Brands International (

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  00:40

  Leigh Bodden and Eric Casaburi of Retro Fitness franchise

  by FranchiseInterviews in Business 4/11/2013 2:00:00 PM

  Tags: Leigh Boddn Eric Casaburi Retro Fitness franchise franchise interviews franchise radio show

  We are meeting with Leigh Bodden and Eric Casaburi.  Former NFL Cornerback, Leigh Bodden, has signed on to become part of Retro Fitness, America's rapidly growing fitness chain known for its low cost and high value. The athlete has plans to open clubs throughout Washington D.C., Maryland and northern Virginia with more to follow in additional markets across the East Coast.
   Bodden spent nine years playing as a cornerback in the NFL for the Cleveland Browns, Detroit Lions, and most recently the New England Patriots, before pursuing options in entrepreneurship. Bodden is no stranger to the fitness industry and Retro Fitness had big expansion plans for his home market, making the pair a perfect fit. Bodden's Retro Fitness locations will be operated under The WEOU Group, a hospitality company founded by the athlete to house a variety of investments in the fitness, hotel and restaurant industries. "I always knew I wanted to be my own boss and work in business one day, even before my athletic career in the NFL," Bodden said. "I relate to Retro Fitness; I have the same core values as the Retro team and they were looking to hit my home market big, so everything aligned. I look forward to being part of this brand and growing this market in this stage of my life."
  "We're a team at Retro Fitness; all of us working together toward a greater goal, and Leigh understands what it's like to have to work as a team for everyone to be successful," said Eric Casaburi, founder and CEO of Retro Fitness. "Athletes make some of the best business owners for their dedication, ambition and drive, and we're thrilled to call Leigh part of the Retro Fitness family."
  In part 2, we are meeting with franchise legend Doc Cohen on our Great Quotes in Franchising Podcast. 
   
  

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  00:43

  Pop Weight Loss Meets with Franchise Interviews

  by FranchiseInterviews in Business 3/29/2013 2:00:00 PM

  Tags: Dr Rebecca Cipriano Pop Weight Loss franchise franchise radio show franchise interviews franchise interview

  We are meeting with Dr. Rebecca and Dr. Joseph Cipriano, founder of the new Pop Weight Loss franchise.
  Pop Weight Loss, a weight management and healthy lifestyle franchise, has experienced tremendous success creating a weight-loss-as-lifestyle-change program to help the rapidly escalating obesity epidemic plaguing American men, women and children today. The "Pop" in Pop Weight Loss stands for personal, online and professional. The program offers personalized one-on-one support, online weight loss counseling, recipes, tools and suggestions, and each client is given a team of professional nutritionists.
  In 2013, Dr. Rebecca published the book with her father, Kenneth Herman, EdD, a clinical psychologist titled, Pop: Burst the Diet Bubble and Finally Lose Weight. The book provides a step-by-step plan for losing weight, and is essentially a mock-up of the Pop Weight Loss program. The book also discusses how Dr. Rebecca struggled with her own weight loss after pregnancy, which is a primary reason, in addition for her passion for health and wellness, why she created Pop Weight Loss.
  In part 2 we meet with franchise expert Steve Beagleman from our Great Quotes in Franchising podcast.  Steve talks about the advantages of going with a small and larger franchise system.