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This week on Franchise Today, host, Paul Segreto is broadcasting LIVE from Franchise Update Leadership & Development Conference at the Intercontinental Hotel in Atlanta.
With assistance from "roving reporter", Cheryl Ryan from Franchise Update Media Group, Paul interviews various franchise executives attending the conference, exploring their thoughts on what they're learning and hoping to take away from this year's event. As well, we learn what these executives have to say about the outlook for franchising as the new year approaches.
Starting off the new season on Franchise Today focus is on the upcoming Franchise Update Leadership & Development Conference. Joining host, Paul Segreto from the Conference Board of Directors is Tom Wood, Conference Chair and President & CEO of Floor Coverings International, Shelly Sun, CEO & Co-founder of Bright Star Care and Greg Vojnovic, Chief Development Officer of Popeyes. Paul and guests discuss their experience and perspective from attending previous Leadership & Development Conferences and what this year's attendees can expect to takeaway from the event.
About the Conference
The Leadership & Development Conference is an exclusive annual event for CEOs, Presidents and Franchise Sales & Development Executives. The event is produced by Franchise Update Media Group and Franchise Update Magazine. The event is in Buckhead, GA, October 9-11 at the Intercontinental Buckhead.
Franchise Sales & Development is one of the cornerstones of the franchise business model and it's the topic this week as the Franchise Model Series continues on Franchise Today. Host, Paul Segreto is joined by Robert Stidham, President of Franchise Dynamics, the world’s leading full-service ‘franchise sales outsourcing’ (FSO) firm. Paul and Robert dive into franchise sales and development best practices and will discuss lead generation, the sales process and much more.
About Our Guest
Robert Stidham is president of Franchise Dynamics, the world’s leading full-service ‘franchise sales outsourcing’ (FSO) firm. Based in suburban Chicago, Franchise Dynamics currently represents a number of emerging to large-sized franchisors in a wide variety of categories throughout the United States and worldwide.
Mr. Stidham is an accomplished franchise sales and business development executive with a proven track record of increasing franchise units, revenue and profitability while gaining market share and expanding brand awareness for both new franchise concepts and established brands. He has held a variety of positions in the franchise industry in franchise development, operations, consulting and as an international franchise company president. Mr. Stidham is active in the International Franchise Association (IFA), serving as a member of the International Committee and Research Committee, having previously served as a member of the IFA Membership Committee.
After graduating from Wake Forest University, where she played four years of scholarship basketball, Gretchen Hollifield went to school to become a dog trainer. But she didn’t make enough to live on. So she juggled dog-training gigs, a paper route, restaurant jobs and occasional work for her father’s land-surveying business. After a few years, she decided her workload was unsustainable and decided to parlay her passion for dog training into a full-time business: The Dog Wizard.
Since its launch in 2005, The Dog Wizard has produced successful results for hundreds of dogs and continues to offer dog lovers with a tremendous business opportunity in the more than $50 billion pet industry. In fact, The Dog Wizard has more than doubled in size over the past two years, growing to 12 locations in nine states. Through a unique franchise opportunity that begins with four months of extensive training, Gretchen plans to add as many as 18 new locations annually. Six new franchises have already opened since the beginning of 2013.
Join us for August’s edition of Rick Bisio’s Franchise Focus. We will be devoting this month’s show to an interview with special guest Deb Evans. After more than 16 years as a franchisee and franchisor, Evans established Deb Evans Consulting to help educate and train franchise industry leaders. She is co-author of Developing Peak Performing Franchisees. Listen in as Deb shares her experiences as a franchisee, franchisor and supplier and talks about how to create and strengthen a franchise culture with strong internal loyal teams.
Join us for June’s edition of “Rick Bisio’s Franchise Focus” as host Rick Bisio explores the different kinds of franchises available for prospects. In recent weeks, we’ve discussed what makes franchisor/franchisee relationships work from both perspectives. Now, we’re turning the attention to the types of franchise opportunities out there to help our listeners figure out what kind of franchise brand fits them best. We’ll explore everything from smaller, more affordable owner/operator franchise brands to large, multi-unit storefront operations that require dozens of managers and employees. In the process, we’ll describe the types of entrepreneurs who are a fit for each type of franchise brand and will interview a couple of franchise experts in order to provide our listeners with more clarity on which kind of brand fits them best.
Rick Bisio is the author of The Educated Franchisee: The How-To Book for Choosing a Winning Franchise and The Franchisee Workbook. He also launched The Educated Franchise Movement in January 2013 that is powered by his website, www.educatedfranchisee.com, his blog, http://www.educatedfranchisee.com/blog/, monthly “Rick Bisio’s Franchise Focus” podcasts hosted at blogtalkradio and his Facebook (@TheEducatedFranchisee) and Twitter (@educatedzee) pages. The purpose of The Educated Franchisee Movement is to serve as a resource and fountain of information for aspiring franchise owners and help them make smart, informed decisions.
We are meeting with Meredith Hillman, VP and Account Director, ePrize and Annica Kreider, VP of brand development, Mellow Mushroom.
For 39 years, Mellow Mushroom Pizza Bakers has been serving up fresh stone baked pizzas to order in an eclectic, art filled and family friendly environment. Each Mellow is locally owned and operated with a unique vibe focused around great customer service and high quality food.
We are speaking with Meredith and Annica on how mobile marketing has made a positive impact on their franchise.
After a very successful 4th Annual Franchise Legal Series on Franchise Today, up next is the Franchise Model Series - Consumer Marketing, Operations & Franchisee Relations, Franchise Sales & Development, and Technology in Franchising. The 4-part series begins this week and continues throughout the month of June.
In the first segment, the topic is Consumer Marketing and our guest is Ed Waller, VP CRM of CertaPro Painters and Chairman of the 2012 Franchise Consumer Marketing Conference. Show host, Paul Segreto and Ed discuss various factors of successful consumer marketing including target audiences, strategic messaging, media vehicles and much more.
About Our Guest Edward Waller is the VP CRM at CertaPro Painters. He oversees a marketing and a centralized customer service department, which allows him to focus on making and replicating a positive customer experience at all levels of the organization.
Edward was part of the original equipment at CertaPro.com and has seen growth from 1 to 300+ franchises. He's been involved with all elements of the organization including the marketing of franchises, but his main interest and core skill set keeps him focused on consumer marketing. Edward left CertaPro briefly during the dot.com boom and managed to start a company, which still survives, but enjoys franchising and generating leads at CertaPro so that's where he remains.
Bachir Mihoubi, CEO/President of FranCounsel Group and widely acclaimed international business and expansion expert, sits down with Graham Chapman, Rick Bisio's Franchise Focus co-host, to discuss franchising from an international perspective. Listen in to hear Bachir's tips on smart international franchise expansion, a list of countries where franchising is thriving, and an in-depth discussion about the global impact of the recent American government shutdown.
In the fifth week of the 4th Annual Franchise Legal Series on Franchise Today, host, Paul Segreto is joined by Mark Kirsch, a returning guest to the legal series. Mark is a principal at Gray Plant Mooty and a member of its Franchise & Distribution practice group. Paul and Mark discuss outsourcing of franchise sales with a look at various opportunities and pitfalls that may be encountered along the way. The discussions moves from franchise brokers to legal compliance requirements to digital age issues and many points in between.
About Our Guest
Mark A. Kirsch is a principal at Gray Plant Mooty and a member of its Franchise & Distribution practice group. He focuses his practice on domestic and international franchising and distribution matters. He represents and counsels clients on various corporate, commercial, licensing, franchise, and business development matters, across a wide range of industries including restaurants and food service, hotels and the hospitality industry, health care, equipment manufacturing and distribution, educational and training businesses, technology and telecommunications, car rental and automotive services, employment and personnel agencies, convenience stores, real estate, publishing, cosmetics and hair care, and various retail product and service businesses.
Join us for September’s edition of Rick Bisio’s Franchise Focus. We will be devoting this month’s show to a full recap of the recent Public Affairs Conference. Each year, the Public Affairs Conference gives franchise executives the opportunity to meet with legislators and discuss key political issues that impact their business. With a potential government shut down looming and an overall lack of clarity surrounding key political issues like health care, tax reform, and immigration, this very well may have been the most important and revealing Public Affairs Conference to date. Join us tonight as we interview Bachir Mihoubi, IFA member and founder, managing director of FranCounsel Group, LLLC, and Jay Perron, Vice President Government Affairs and Public Policy for the International Franchise Association. Both men will share the details of their experience at
Join us for July’s edition of Rick Bisio’s Franchise Focus. We will be devoting this month’s show to an interview with special guest Stan Friedman. Stan is the President of FRM Solutions, Co-Founder and Chairman of the Professional Athlete Franchise Initiative (PAFI) Advisory Board and host of his own franchise-related podcast, Sensible Franchising. Listen in as Stan reflects on his experience working with blue-chip franchise brands such as Blimpie and Tutor Doctor and shares how his current leadership roles with FRM Solutions, PAFI and other groups are building long-term, profitable relationships between franchisors and franchisees.
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