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#24: How can ethnography reveal lines of influence among tee
by The mobileYouth Show in Marketing
Tags: mobile youth culture ethnography anthropology
In the 24th episode of The mobileYouth Show, Freddie Benjamin shares a story about young teens and mobile from the slums of Hyderabad in India.
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#19: What does ethnography tell us about mobile payments?
by The mobileYouth Show in Marketing
Tags: mobile youth culture ethnography anthropology
In the 19th episode of The mobileYouth Show, Freddie Benjamin talks about the why young people aren't all that into mobile payments.
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#2: How can ethnography help mobile brands innovate?
by The mobileYouth Show in Marketing
Tags: mobile youth ethnography anthropology research
In the 2nd epiosde of The mobileYouth Show, Graham Brown and Freddie Benjamin discuss the contribution of ethnographic research in developing new products.
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Cowboy Wisdom NLI Radio
by Cowboy Wisdom NLI Radio in Self Help
Tags: Western Author Author of Outlaws and Lawmen Author of Marshall of Arizona Author of Dead or Alive Author of Devil on the Loose
Doug Hocking Western Author is my guest. Website: www.doughocking.com Doug Hocking is an independent scholar and author of fiction who has completed advanced studies in History, Ethnography and Historical Archaeology and lives and breathes Way Out West. His principal interest is in New Mexico Territory from the Mexican War up through the Civil War. It was an exciting period when the land was new and isolated from the rest of the country and violence ran at its high mark. Following leads from source to end he is learning about the Santa Fe Trail, the Fur Trade, the Mexican and Civil Wars, the Apache, the Penitentes and percussion cap weapons.
“I’ve found that the way to know history is to learn about the tools people used, the landscape, the trails, the climate and the economics of the times until the options open to people begin to make sense. I try to express that both in fiction and history writing.” -
#20: Is your innovation relevant to the market?
by The mobileYouth Show in Marketing
Tags: mobile youth culture ethnography anthropology
In the 20th episode of The mobileYouth Show, Freddie Benjamin discusses how brands can use ethnography to make innovations successful among customers.
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#29: What do youth want - Ownership vs Access?
by The mobileYouth Show in Marketing
Tags: mobile youth culture ethnography anthropology
The mobileyouth show #29: What do youth want Ownership vs Access In the 29th episode of The mobileYouth Show, Freddie Benjamin discusses the difference between ownership and access as pereived by youth and which f the two do youth prefer.
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#30: Why should mobile brands focus on mobile video chat?
by The mobileYouth Show in Marketing
Tags: mobile youth culture ethnography anthropology
In the 30th episode of The mobileYouth Show, freddie Benjamin discusses how mobile video is no longer an 'emerging' trend but is already making its mark with young smartphone owners.
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#27: How can brands use hackathons to innovate?
by The mobileYouth Show in Marketing
Tags: mobile youth culture ethnography anthropology
In the 27th episode of The mobileYouth Show, Freddie Benjamin discusses how mobile brands can implement hackathons as part of their innovation process.
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#28: How can brands collaborate with startups to innovate?
by The mobileYouth Show in Marketing
Tags: mobile youth culture ethnography anthropology
In the 28th episode of The mobileYouth Show, Freddie Benjamin discusses how big brands like Vodafone have partnered with startups to drive innovation.
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#26: How can mobile brands market to ethnic youth?
by The mobileYouth Show in Marketing
Tags: mobile youth culture ethnography anthropology
In the 26th episode of The mobileYouth Show, Freddie Benjamin discusses how mobile brands should approach marketing when reaching out to ethnic youth.
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#21: Is Facebook an effective ad platform for your brand?
by The mobileYouth Show in Marketing
Tags: mobile youth culture ethnography anthropology
In the 21st episode of The mobileYouth Show, Freddie Benjamin talks about why ad campaigns on Facebook fail to impress.
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#23: What do mobile brands need to know about social media?
by The mobileYouth Show in Marketing
Tags: mobile youth culture ethnography anthropology
In the 23rd episode of The mobileYouth Show, Freddie Benjamin discusses the importance of Fans and authenticity for mobile brands on social media.
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