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The 9th Annual ePharma Summit is geared up to offer a "Superbowl" of speakers and topics. John Mack will host and moderate a roundtable discussion with several of the Summit speakers and other invited guests from the ePharma Pioneer Club. The focus will be on What's Working, What's Not, & What's Next.
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Today's #RxChat Pharmacy Podcast is titled:
Making the Impact: Pharmacy Success Stories
Do you think pharmacists are properly recognized for their day-to-day impact?
Are there are any particular pharmacist stories that inspire you to make a bigger difference?
What drives you to excel, what keeps you motivated to do more for patients?
What do you feel is the greatest victory pharmacy has achieved in the last 10 years?
How do you measure success in pharmacy into the future?
A conversation with several speakers from the 2010 DigiPharm Europe conference, including several who have been nominated for the Pharmaguy Social Media Pioneer Award. We will discuss the issues that pharmaceutical e-marketers deal with in Europe and preview the topics that will be/have been discussed at this conference. Invited participants include Alex Butler, Communications Manager, Janssen Cilag; Silja Chouquet, Founder and Chief Executive Officer, Whydot GmbH; Kai Gait, Digital Commerce Marketing Manager, GlaxoSmithKline; Gary Monk, Product Manager-Concerta XL, Janssen Cilag; Andrew Spong, Editorial Director, Nexus; and Christian Stehle, Director, Vienna eMarketing Center, Pfizer Specialty Care.
A conversation with Bill Silberg (Principal at Silberg Consulting), Melissa Davies (Social Media Practice Lead at Return on Focus) Michael Parks (President of Pitch360), and invited ePharma Pioneer Club members about "how-to" to "how-not-to" when it comes to crisis communications in the faced-paced digital world of blogging and Twitter.
Speakers, attendees and ePharma Pioneer Club members discuss the key takeaways of FDA's November 12-13 public hearing on the use of social media by the pharmaceutical industry. What key points were made? What questions were asked by FDA? What are the next steps?
Jonathan Richman, Wendy Blackburn, Silja Chouquet, Steve Woodruff and other speakers from eyeforpharma's 4th Annual eCommunications & Online Marketing Summit (plus invited ePharma Pioneer Club members) will discuss how pharmaceutical marketers and communications professionals can avoid typical social media pitfalls (eg, FDA warning letters) and pratfalls (eg, using the wrong Twitter hashtag). It's really a free-for-all roundtable discussion among Twitterati and eCommunication industry experts who will be attending and/or speaking at this important conference.
Guest Jack Barrette, CEO and Founder of WEGO Health, talks about Health Activists -- vigorous advocates, avid connectors, daily contributors and social media opinion leaders -- who use WEGO Health to reach more people, access information they need, and access the tools to be more effective.
An ePharma Pioneer Club roundtable discussion on what it's going to take to enable pharmaceutical marketers to engage in social networks without fear of adverse event reporting and other regulatory, corporate, and cultural roadblocks.
Guest Fabio Gratton, Co-founder, Chief Innovation Officer, Ignite Health, and ePharma Pioneer Club member, talks about why so few pharmaceutical companies have leveraged the power of social networks to communicate with consumers/patients and how marketers should think differently about the metrics that constitute success.
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