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Tonights episode is going to be about, my misadventures of going to a car dealership, my first last, and the most incredible amazing week i have had with an amazing woman
Larry Russo, Sr., joins us this week to discuss the Grow Boating Marine Five Star Dealership Certification initiative. Russo's company, Russo Marine (Medford, Massachusetts), is regularly listed as one of the country's Top 10 dealerships, and the company's commitment to Grow Boating is key to that success. Russo will share the ins and outs of Marine Five Star Dealership Certification including how and why the program was launched, what Five-Star dealerships have
Social media has earned a place in any comprensive marketing strategy due to the viral nature of its consumer driven networks. However, changes in organic search algorithms by Facebook has forced automotive advertising agencies to seek other ways to promote relevant posts.
Today's Auto Industry Insiders show hosted by Philip Zelinger, the President of Ad Agency Online, LLC, will review various ways that automotive advertising agencies are boosting the reach, frequency and influence of their social marketing efforts. Phil will discuss how a data base marketing solution offered by Driving Loyalty is being used to invite exisiting and pending customers to "friend" the dealership and post their shared experiences.
Phil introduces vendors that provide sales and service processes sure to warrant a positive comment by customers to their online friends. Examples include; CallRevu - a telephone management system that alerts the dealership of potentially missed opportunities to preserve earned relationships, IntellaCar - an iPad based sales/marketing platform that allows the sales consultant to provide credible third party information throughout the sales presentation., DealerAppVantage - a dealer branded mobile application that delivers service alerts and consumer centric information after delivery to enhance the customer's ownership experience.and OfferLogix - a data base marketing platform that provides vendors with lease information customized to fit the customer's individual situation.
Automotive advertising agencies don't know what they don't know about Social Media. However, they do know where to find out; today's Automotive Advertising Experts show!
Philip Zelinger, the President of Ad Agency Online, LLC and host of a free automotive advertising resource portal - AdAgencyOnline.Net - will share best practices in the use of social media being applied by several next generation vendors in both their B2C and B2B social marketing efforts.
Driving Loyalty, an automated marketing platform using proprietary algorithms to deliver equity and service allerts sourced from data collected from an auto dealer's DMS, is presented as an example of best practices with their newly announced Social Marketing Inititive. They invited several complementary vendor partners to extend the reach, frequency and most importantly influence of their social marketing messages.
More uniquely, their shared B2B efforts extend into the real world with enhancements to the sales and service processes at a dealership provided by CallRevu's telephone management/monitoring system, IntellaCar's iPad based sales/marketing solution, DealerAppVantage's dealer branded mobile app to enhance the customer's ownwership experience after the sale and OfferLogix with their data management software that inserts customer specific lease information and payments into the Driving Loyalty equity alerts.
Automotive advertising agencies know that social media must be part of their marketing plan but all too often they don't know why or how to convince their auto dealer clients. Today's Lunch With Phil Show shares the obvious answer - "Because that is what friends are for!"
The science of advertising is based on human nature. Social media is simply a technology enhaced platform for people to do business with people that they like. Philip Zelinger, the President of Ad Agency Online, LLC and host of the show, will share his experiences in the retail auto industry as well as the automotive advertising industry. His years in these associated industries is the source of his confidence in the use of consumer generated content and relationship based selling systems that power social media and networking.
Philip refers to the example of Driving Loyalty's Social Marketing Initiative and their networking partners including CallRevu, IntellaCar, DealerAppVantage and OfferLogix to make his case for social media. This alliance of complementary vendor partners.provide enhanced sales and service processes at the dealership to support the online reputation of their dealer clients as well as to promote their shared B2B marketing efforts to attract new business.
After all, what are friends for!
Social marketing plans often include B2C and B2B elements to take advantage of the leverage associated with social networking. Todays Lunch With Phil show will discuss how auto industry vendors can benefit from their combined efforts to attract new business.
Driving Loyalty's social marketing initiative represents how auto industry vendors can offer best practices their dealer clients can apply to their B2C social marketing efforts while still serving their own B2B needs. Several complementary vendor solutions were invited to share in Driving Loyalty's social marketing plan.
Driving Loyalty's data base marketing platform uses their proprietary algorithm to personalize their ongoing equity alerts and service reminders to fit the needs of the individual customer. The current vendor partners participating in their networking program include:
CallRevu - a telephone management/monitoring platform that alerts the dealership of potentially missed opportunities.
IntellaCar - an iPad based sales/marketing platform that continues to exceed customer expectations when they visit the dealership by empowering the sales staff to compete with today's educated consumers.
DealerAppVantage - a mobile application offered at delivery to maintain communications with the customer regarding service alerts and other features to enhance their ownership experience.
OfferLogix - a data management solution that provides Driving Loyalty with accurate lease information including customer specific elements like rebates, incentives and money factors.
Consistent sales and service messages across multiple media increase reach, frequency and retention of their marketing messages. Most auto dealers need to be reminded that the message on the street must match the message on their showroom floor and that is where next generation vendor solutions come in.
Auto dealers often use sales/service systems that are not consumer friendly and today's educated customers are having none of it! Today's show discusses vendors that provide customer centric processes that link the auto dealer's marketing to their sales/service systems.
Driving Loyalty delivers equity and service alerts using algorithms that monitor a dealer's DMS to time relevant transparent messages designed to meet the customer's present needs.
CallRevu monitors and manages inbound sales calls to insure that they are properly handled with real time alerts to key managers advising them of missed opportunities.
IntellaCar provides a sales presentation/marketing platform on an iPad that empowers a sales consutltant to compete with today's educated consumers.
DealerAppVantage offers customers a dealer branded mobile application that connects the customer to the dealership to enhance their ownership experience.
OfferLogix integrates their data management services with vendor solutions allowing them to provide accurate lease information
In this episode of Internet Marketing Insights, David McBee sits down with Facebook rock stars, Jeff Morgan and Tosha Everhart of Morgan Miller Plumbing. Find out how a plumbing company beat out a popular local brewery, a beloved coffee company and a powerhouse Harley Davidson dealership to win Battle of the Brands. Listen in and learn their secrets for generating over $100,000 a year in sales that they can directly attribute to Facebook.
Internet Marketing Insights is a Production of the AMDG Radio Network. All Rights are Reserved.
Today's Automotive Advertising Experts show hosted by Philip Zelinger, the President of Ad Agency Online, LLC, will review best practices in B2B social marketing and networking.
Automotive advertising agencies have added key vendor selection and negotiations to their areas of responsibility when serving their auto dealer clients who are constantly demanding more for less. Phil will discuss real world examples of best in class vendors who have learned to leverage their resources and relationships through Social Marketing and Networking.
Several complementary solutions will be reviewed including Driving Loyalty, CallRevu, IntellaCar, DealerAppVantage, OfferLogix and Helios. Each of these vendors provide efficiencies to the sales and service processes at auto dealerships while preserving customer relationships earned through social marketing initiatives by the dealer.
Automotive advertising agencies first shifted from conventional to digital online media and they are now focused on Social Media. Today's Lunch With Phil show explains why.
Auto dealers have always demanded more for less from their automotive advertising agencies with R.O.I. being their primary objective. Agencies recognize the need to justify every advertising dollar as well as their fees. However, forward thinking auto industry professionals also realize that computing profit is a long term formula and Social Marketing is the answer.
Today's Lunch With Phil Show, hosted by Philip Zelinger the President of Ad Agency Online, LLC, explains how next generation vendor solutions enhance social media and sales/service processes at the dealership to provide superior results for a fraction of the cost of conventional media.
Best in class vendors selected as examples include Driving Loyalty, CallRevu, IntellaCar, DealerAppVantage, OfferLogix and Helios.
Today's Luch With Phil Show reviews technology driven vendor solutions that enhance auto dealer's social marketing initiatives by improving the customer experience.
Philip Zelinger, the host of the show and President of Ad Agency Online, LLC, has selected several best in class vendors whose solutions improve sales and service processes at the dealership. Their common goal is to insure that the messages on the auto dealer's websites and showrooms match the expectations of their "friends/customers" earned through their social marketing initiatives.
The vendors discussed support every step of the sales/service process and include: Driving Loyalty, CallRevu, IntellaCar, DealerAppVantage, OfferLogix and Helios.
Today's Lunch With Phil Discussing Automotive Advertising will review the evolution from conventional radio, T.V. and print media to intternet driven digital marketing and the more recent priority placed on social medua and network marketing.
Philip Zelinger, the President of Ad Agency Online, LLC and host of the show, will feature best in class solutions provided by vendors like Driving Loyalty, CallRevu, IntellaCar, DealerAppVantage and OfferLogix that provide sales and service processes at the auto dealership to support their social marketing initiatives.