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  • 00:22

    The True Cost of Auto Dealer Marketing

    in Automotive

    Cars, just like everything else in the economy, have to be advertised to get sold. While a major chunk of the advertising would be done by the manufacturer of the car itself, auto dealers also have to put in their money to make sure that sales happen. Statistics from NADA (National Automobile Dealers Association) show that auto dealers spend over $7.2 billion dollars a year on advertising alone. For one car, that works out to an average of $621 through traditional advertising channels. This would include pay-per-click ads on the Internet, mailers, advertisements in the Yellow Pages as well as magazines, newspapers, and also advertisements in television and the radio. This is a lot of money to be spending on selling one car alone! While this may be a bitter truth for auto dealers to swallow, it is the true cost of auto dealer marketing if approached through traditional marketing channels. What is the alternative?

    By choosing non-traditional methods, auto dealers can significantly cut costs on their advertising revenues while increasing the number of cars sold. This can be achieved through internet marketing, which is what we, at Video Broadcast Services specialize in.

    We are video marketing experts and create advertising videos that are tailored to your own auto dealership and the brand and make of car that needs to be advertised. We ensure these videos are optimized for search engine tracking so they get to be seen by the people you want to target to buy vehicles at your dealership. We ensure these videos are targeted specifically at people at the locations in which your dealership is located.

  • 00:16

    The Mentor Explains Why You Should or Shouldn't Attend Trade Shows & Conferences

    in Entrepreneur

    Philip Zelinger, the President of Ad Agency Online, LLC and host of The Mentor, will discuss the good, the bad and the ugly of trade shows labeled as conferences and expos.  He chose the upcoming Digital Dealer Conference & Expo 19 hosted in Las Vegas October 5th – 7th 2015 as an example of one of the good ones while advising who should exhibit, attend and why.

    Digital Dealer Conference & Expo is the largest and most progressive digital automotive event in the United States with digital tools, education and peer contacts the automotive industry needs to solve problems, grow sales, increase customer retention and boost profits.  You’ll have the industry’s most innovative speakers and digital technology experts to help you build the actionable, game-changing strategies and tactics you want for every department in your dealership.

    Philip agrees while referencing some of the Keynote Speakers that include Peter Leto – Retail Sales Strategist for Google Automotive, Trace Przybylowicz – Client Partner for Facebook Autos and Jeremy Anspach – CEO & Co-Founder of PureCars. According to the events’ coordinator, “By attending the Digital Dealer Conference & Expo, you’ll have the industry’s most innovative speakers and digital technology experts to help you build the actionable, game-changing strategies and tactics you want for every department in your dealership.

    Philip summarized the benefits of trade shows by describing them as real world versions of Social Media and Social Marketing.  Philip concluded that they represent the best of both the real and the virtual business world with his phrase, "After all, what are friends for!".

  • 00:28

    Pure Pursuit Automotive: Reinvents the Car Buying Experience with CEO Glen Dakan

    in Entrepreneur

    From Navy Pilot to entrepreneur, CEO Glen Dakan is reinventing the way you buy a car.  On Smart Companies KC, Mary McKenna filling in for host Kelly Scanlon sits down with Glen to discuss Pure Pursuit Automotive, a boutique sports car dealership that calls the Kansas City Crossroads District home. Discover how Glen’s love of cars, tech, and his attention to customer service is creating a unique experience for car buyers here and across the country.

    To hear more shows listen to our archives.

  • 00:34

    Rob Schopf - Indian Motorcycle of Metro Milwaukee

    in Culture

    Our guest this week will be Rob Schopf from 2 Boss Performance. Rob started his career at age 16 at Hal’s Harley Davidson where he became a Master Technician and engine builder and eventually earned his title as Master of Technology through HD’s PHD program. In 1998 Rob worked with S&S cycle’s Research and Development program to develop their Pro-Stock Engine program. His love of racing led to his creation of Hal’s Thunder Eagle Pro-Stock Drag Bike that won the AHDRA National Championship from 2001-2003. He was recognized by the AHDRA as “Wrench of the Year”. So why did Rob open his own Dealership,” Indian Motorcycles of Metro Milwaukee”? Tune in to find out!

  • 00:38

    Patrick and Courtney Hennessy: Hosts of Be Less Typical Podcast

    in Automotive

    Patrick and Courtney Hennessey decided to start the Be Less Typical podcast to pull open the curtains on an industry that has a bad rap, and offer you a line of sight into what it’s really like to work on the front lines of a car dealership. 

    Patrick worked in small dealerships and in large dealer groups. He even spent a few years working on the corporate side of the business.

    Courtney has also spent many years inside the dealership, mostly in the Finance Department. She is a teacher by trade and now has a corporate position where she combines her background in teaching with her expertise in automotive. Her greatest strength is her ability to bridge the gap between the retail environment and the corporate world.  She brings insights to both environments, helping to push each to the next level.

    Website: www.belesstypical.com

    Facebook: www.facebook.com/BeLessTypical

    Twitter: twitter.com/BeLessTypical

  • 00:32

    The Inside Scoop by Spitfire - Jo Giovannoni, Hall of Fame

    in Culture

    Jo is best known for working Parts Counter at the old Villa Park Harley Davidson Dealership in Chicagoland area or maybe it's from co-fouding Harley Women magazine, and of course the Hall of Fame Induction.

    _Inducted in the original National M/C Hall of Fame and Museum in Sturgis (induction took place in Deadwood) in 1996. 

    _AMA's Hall of Fame 

    _AMA roving exhibit honoring women in motorcycling

    Listen to find out how Jo has earned these honors!

  • 00:55

    Donald Trump Questions John McCain's War Record

    in News

    Jim comments on the recent incident in Jacksonville, FL involving 50 teens attacking a small group of police officers. Also Donald Trump raises questions about John McCain's status as a war hero, how to start a home based gun dealership, will the Iran deal bring with it low gas prices, Christian bakery forced to close after refusing to provide wedding cake to gay couple raises $350,000 in crowdfunding support, and rapper 50 Cent filing for bankruptcy.

  • 00:14

    Marketing 101

    in Marketing

    If your a business  owner, you’re inundated with calls for ad words, yelp and super pages on a daily basis, almost. You’ve paid money for SEO with lackluster results. Social Media updates and Video Marketing, simply no time. Some forms of online marketing you don’t even fully understand.

    Hi, this Marcia Hawkins of Video Broadcast Services. I too was  growing tired of spending money and time on strategies, pay per click, ads, and SEO I could not see tangible results form. In addition I realized the importance of website updates, and every form of marketing I engaged in was sold to my competitors.

    Frustration led me to design and perfect a strategy that I could then share with other business owners with real results,  and we offer our services exclusive to your business or practice.

    I invite you to call me at Video Broadcast Services. I am happy to share our services with your auto dealership, dental or plastic surgery practice, or any business that wants an impressive online presence including social media engagement, YouTube Marketing and more. Please call me at 888-996-9697. We have mastered marketing 101.

    If you are looking for an online marketing 101 for your business, Video Broadcast Services has exactly what you are looking for. We are known for our unique marketing strategies and results that have always delighted our clients.

    While other marketing agencies take to online marketing through tried and tested methods, spending money on paid ads or PPC (pay-per-click), we do not believe there are significant results that justify the expense. If you have been spending a lot of money on getting your website search engine optimized, believing that this was marketing 101, you might have been disappointed with the results.

  • 02:50

    "The Return"- LIVE 3 HOUR Ask Dedan SUPERSHOW!

    in Radio


    After a week long, summertime vacation hiatus, “The Dedan Tolbert Show” returns LIVE TONIGHT at 9:00pm EST with a 3 hour “Ask Dedan” Advice Super Show” to discuss more topics than ever before! To hear our conversation on all: everything you need to know about the recent Republican Debate and what the mainstream media hasn’t told you, the president’s assistant who tried to kill her cheating boyfriend, the Pope’s upcoming visit to the US, the shooting of Christian Taylor while he was breaking into a car dealership, Taraji P. Henson discussing the real reason why she’s single, the lottery winner who paid 6 million dollars to bail her boyfriend out of jail, the one year anniversary of the death of Mike Brown and the recent riots in Ferguson, the premier of She Got Game, plus “Ask Dedan” Advice Hour, where we’ll discuss: women taking men out on dates, whether or not to forgive a cheater, tattoos/piercings and MANY OTHER TOPICS… Feel free to call in with questions/comments to 646 200 0366 or listen LIVE online worldwide at www.dedantolbertshow.com... “REAL Radio that Matters for Over 10 Years” #RRTM

  • 02:32

    The Michael Imhotep Show with guest King Simon on The Black Family

    in Culture

    Listen to The Michael Imhotep Show, Wed. Aug, 12th, 10pm-12midnight EST (7pm – 9pm PST) with host Michael Imhotep of The African History Network.  CALL IN WITH Questions/Comments at 1-888-669-2281.  POST YOUR COMMENTS.  WE MAY READ THEM ON AIR.  Listen online at http://tunein.com/radio/Empowerment-Radio-Network-s199313/ or by downloading the "TuneIn Radio" app to your smartphone and search for "Empowerment Radio Network" or at www.AfricanHistoryNetwork.com.


    1) The Police Officer who shot and killed Christian Taylor inside of a car dealership has been fired.  We’ll deal with some details of this case.  2) The St. Louis Police Chief Slams Armed Patrols by a group of Civilians in Ferguson, Mo.  3)  King Simon and Bro. Tad will talk about an upcoming event promoting the Black Family.  4) This date in African American History – How Medicare helped desegregate hospitals 50 years ago.

  • 02:03

    More Than a Chock Full of Current Events! Afronerd & The Mid Week, Wed@7:30pm

    in Politics Conservative

    Hey peeps...it's on! Check out the latest episode of the Afronerd Radio's Mid Week in Review podcast airing this Wednesday at 7:30pm EST.  Join Capt. Kirk and Dburt as they tackle the following (mid) week topical mysteries: Dburt alludes to an intelligence quotient quagmire revolving around a few inane stories (NC 188 million lotto winner and her choice in paramours, TX teen killed while vandalizing an auto dealership, WH staffer shoots at boyfriend, etc); hat tip to Shadow and Act for their highlighting a web series about a Back to the Future slavery scenario; perhaps a Blue Area segment, concerning less with Houston Texan RB, Arian Foster's atheism admission and more about his financial responsibility; yet another article from The Root conflating thug attire with casual wear and profiling; more on the media's math: Blonde White female(FOX's Megyn Kelly) > Blacks + Mexicans ÷ War hero= 0 respect; Verge Entertainment's Joseph Illidge has a interesting Mission piece positing the viability of mass protests against comic book publishers.  And lastly, Chinese hip hop channels US trap music for the Middle Kingdom (sigh..."nigga" remains unchanged in Manderin).  Call the hosts live at 646-915-9620.