• 00:15

    How to use Content Curation to Engage

    in Internet

    LEARN ABOUT USING CONTENT CURATION TO ENGAGE YOUR VISITORS!


    What is Content Curation?


    How can you use it?


    Web consultant Ken Freeman shares an inside trick for power blogging.


    Visit our sponsors:


    www.awecreativesolution.com   www.site-keeper.com  www.wp-sitemakers.com www-hosting-master.com

  • 00:28

    Understanding the Value of Content Curation in Your Marketing Strategy

    in Business

    Content curation is the process of discovering, gathering, and presenting content surrounding a specific topic digitally. Don't confuse it with content creation, but rather compiling relevant content from different resources and delivering it in an organized and easily understandable format.


    Content curation can be presented in different formats including RSS feeds, blog links, social media newsfeeds and online news mashups or digital magazines. We all know that the internet is abounding with content, so much so that it can often be difficult to keep up so many of us depends on successful content curation. Good content curation will include only the best and most relevant information because it helps a user sift through the information overload that they are faced with on a daily basis.


    So how can you use content curation in your marketing?


    Content curation and aggregation are causing major changes to the publishing industry and your business can take advantage of that. Think of content curation as a way to supplement, complement and expand your original content. By compiling the best information out there around your specific industry and creating a news hub you can become the go-to expert that people come back to for the most up-to-date information. Content curation also has an added benefit which is helping you with your own search engine marketing.


     


    People who should listen to this show are entrepreneuers, home-based business owners, career coaches, bloggers,

  • 00:16

    SmallBizTracks: Curating Content - 5W's of Content Curation for Small Business

    in Marketing

    Curating Content is an investment of time, but with the right tools and the right target, sharing content that is important to your customer base can reap huge dividends. The big plus, is the exercise of curation can be done in short bursts - and the positive deposits are long lasting.


    SmallBizTracks helps small business owners and solopreneurs in building a better presence for their business, on the web, mobile, and social media - one step at a time. This show is a short shot at some of the ideas, tools, and practices that can lead to big results.


    Hosted by Mike Sansone, author of Converstations.

  • 00:30

    Content Curation and Aggregation

    in Business

    Content is King, or so they say. The trouble is, writing content takes time. Most business owners with WordPress sites complain they don't have time to write three or four blog posts a week.
    You don't have to do that any longer. Content curation and aggregation can help you keep current information on your WordPress site.
    Today we'll discuss the difference between content curation and content aggregation.

  • 00:30

    Content Curation with Tom George

    in Business

    In this episode I'll be interviewing Tom George, Internet Billboards. I've been curating content on Internet Billboards for several months now. He total gets content curation and that's what we'll be discussing. Now, a little more about Internet Billboards.
    Internet Billboards is a digital hubspot, featuring curated digital content, as well as fresh new innovative and thought provoking original content. Internet Billboards is pioneering inbound advertising services. Inbound advertising is where your marketing, content, message and social media all converge.
    Our inbound advertising client’s attract prospective new customers and prospects to their products and services like bees to honey. With inbound advertising potential new business finds you when they are looking for your product or service. We make you the industry leader, and unlike traditional forms of advertising which are proving to be less effective and often now intrusive, while burning up your marketing dollars, inbound advertising is always there, conducive to best current digital marketing trends, and creates lasting results for our client’s.

  • 00:29

    How To Craft A Viral Blog Post

    in Business

    Blogging is a great way to brand yourself in your industry. By posting fresh and curated content on a regular basis, you start a conversation with the people who visit your blog.


    In this episode you'll learn some of the secrets of creating attention grabbing headlines and compelling content. We'll discuss the structure of an exciting post:



    Headline: This is the title of your post.
    Opening: or the hook that keeps them wanting to read ore.
    Body: this is where your best tips, or the meat, of your blog post.
    Closing: the paragraph or two that wraps it up and can have a call to action.


    You'll also hear a few tips on using someone elses' content and a little about guest blogging.

  • 00:40

    Asha Gomez (Cardamom Hill)

    in Food

    Cardamom Hill launched in January 2012 in Berkeley Heights, an Atlanta neighborhood between upscale Buckhead and the burgeoning Westside. An instant success, the restaurant received praising reviews from John Kessler of the Atlanta-Journal Constitution, Christiane Lauterbach of Atlanta magazine, and Besha Rodell and Cliff Bostock in Creative Loafing. The acclaim universally acknowledged Asha’s pioneering spirit for opening a finer dining venture that focuses on one region of India, a rarity in the U.S.
    The communal setting in which Chef Asha Gomez learned to cook remains a vital source of inspiration, and she especially enjoys introducing the cuisine and culture of Kerala through cooking classes she teaches nationwide. The classes she teaches monthly at Cardamom Hill sell out consistently.
    Her Kerala fried chicken, Cardamom Hill’s signature, has been a draw at the Atlanta Food & Wine Festival the last two years and won the People’s Choice award at the city’s first annual Mother Clucker Fried Chicken Festival. She has also been showcased in feature stories in the Atlantan and the Atlanta Journal-Constitution, and her recipes will have appeared in issues of Food & Wine, Bon Appetit, and Country Living.  Most recently Cardamom Hill was named one of Bon Appetit’s 50 Best New Restaurants as well as on the 2013 James Beard Semi-Finalist List of 20 Best New Restaurants.  Asha was also named one of the 2013 Food & Wine Magazine Best New Chef - People’s Choice semi-finalists. 
    Most recently Asha launched a new “culinary conversation” called The Third Space, opening in Atlanta – April 2013.
     

  • 00:40

    Considering Your Health

    in Food

    Jamie Herbstman is a Holistic Health Coach who educates and empowers individuals to make healthy lifestyle choices and to achieve personal wellness goals.  Through her company called Health Coach Inc, Jamie does one on one counseling and also works with businesses to set up employee wellness programs that increase worker productivity and loyalty.
     
    Prior to becoming a heath coach, Jamie spent over 10 years in Fortune 500 packaged goods companies as a foods marketer.   Therefore, she is keenly aware how and why new food brands are developed and critical factors for marketplace success.  To evoke change and influence the foods industry, Jamie has set up the Conscious Foods Network, a mission-based company, which harnesses the power of Health Coaches nationwide to support natural food brands in achieving scale and success. The Conscious Foods Network also consults companies throughout the innovation process helping them develop new products that are health-positive.
     
    Jamie holds an MBA from Harvard Business School and a Health Coaching Certification from the Institute for Integrative Nutrition.  Learn more about her work at www.healthcoachinc.com and www.consciousfoodsnetwork.com.

  • 00:26

    Curation tips and how to harness information with Feedly

    in Marketing

    Discussion of the different types of curation - the 2 that matter most to content marketers and brands - and my newly tweaked Information Overlord system.

  • 00:15

    Lunch With Phil Discusses Driving Loyalty Automated Database Marketing Platform

    in Automotive

    Today's encore presentation of the Lunch With Phil show will review Driving Loyalty's automated data base marketing platform and their value added proposition for auto dealers that acknowledges their past and present customers. 


    Philip Zelinger, the President of Ad Agency Online, LLC, and a former auto dealer, discovered Bull Dog Marketing several years ago.  Their evolution into a more technology driven platform with proprietary algorithms that analyze an auto dealer's DMS and delivers personlaized equity and service alerts to qualified customers warranted their name change to Driving Loyalty.


    TheIr solution improves customer retention by providing relevant information to customers before, dutring and after their vehicle purchase.  They rely on emails, direct mail, personalized websites, (PURL's), and an outbound call center to deliver their messages.  Most recently they added social media to the mix with their Social Marketing Inititaive.


    Other vendors have joined Driving Loyalty in a B2B extension of their social marketing intiative including CallRevu, IntellaCar, DealerAppvantage and OfferLogix.  Phil will also discuss their shared content curation service Social Marketing Solutions

  • 00:15

    Lunch With Phil Discusses Driving Loyalty Automated Database Marketing Platform

    in Automotive

    Today's encore presentation of the Lunch With Phil show will review Driving Loyalty's automated data base marketing platform and their value added proposition for auto dealers that acknowledges their past and present customers. 


    Philip Zelinger, the President of Ad Agency Online, LLC, and a former auto dealer, discovered Bull Dog Marketing several years ago.  Their evolution into a more technology driven platform with proprietary algorithms that analyze an auto dealer's DMS and delivers personlaized equity and service alerts to qualified customers warranted their name change to Driving Loyalty.


    TheIr solution improves customer retention by providing relevant information to customers before, dutring and after their vehicle purchase.  They rely on emails, direct mail, personalized websites, (PURL's), and an outbound call center to deliver their messages.  Most recently they added social media to the mix with their Social Marketing Inititaive.


    Other vendors have joined Driving Loyalty in a B2B extension of their social marketing intiative including CallRevu, IntellaCar, DealerAppvantage and OfferLogix.  Phil will also discuss their shared content curation service Social Marketing Solutions

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