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More than ever, businesses today must create compelling content that attracts readers and gets shared. Why? So they can gain credibility, attract leads, understand their customers . . . the list goes on. But it's not always as easy as it sounds.
Smart Companies host Kelly Scanlon welcomes John Rampton, the managing editor of search-engine marketing news site Search Engine Journal and founder of Palo Alto, Calif.-based Adogy, a marketing company that specializes in helping startups. John also serves as an advisor and investor to SEO Engine. In today's podcast, John shares tips for creating relevant content, getting found by the search engines, marketing your content, and gaining visitors who read and share your information.
Be sure to listen to other Smart Companies shows hosted by Kelly Scanlon in our archives.
Contact guest John Rampton at email@example.com
Providing information, education and resources is at the heart of what content marketing really provides. One way to do this in an organized, collective fashion is to create a content hub. This episode of Content Marketing 360 has host Pamela Muldoon talking with Michael Brenner, Vice President of Global Marketing and Content Strategy for SAP and the man behind SAP Business Innovation, a content hub catering to the target market of their products and services. Michael walks us through his 8-Step process of how to create a content hub, from the research and planning, the importance of design and how to use your network of business professionals to gather more content than you could even possibly imagine. Michael offers a level of transparency not always seen from enterprise organization; it’s refreshing to learn from one of the best in the marketing profession. If you or your company is considering the creation of a content hub, this show is a must listen! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
Blogging, social media, newsletters, white papers, eBooks. So many content options, so little time. Getting past the overwhelm and into smart strategy and time management are key if your business is going to implement a strong content marketing plan. This episode of Content Marketing 360 Radio Show , host Pamela Muldoon is joined by Melissa Harrison, Owner & CEO of Allee’ Creative, a marketing firm that specializes in taking the overwhelm out of the content marketing process for their clients! Melissa will walk us through the importance of organizing your content plan to ensure consistency: Consistency in message and consistency in implementation. Both elements are vital to developing an audience that wants what you have to share, as well as keeping them engaged with your company, brand and services. Melissa will share organizational and time management techniques you can begin using right away to tighten up your content marketing. These techniques will help your marketing efforts drive the results you set up for business success. If you are feeling one step behind in your content marketing efforts due to lack of organization, you must listen to this show! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
CONTENT= C14: from Old French, from Latin contentus contented,that is, having restrained desires, from continere torestrain. from content(adj.) "satisfied," from Latin contentus "contained,satisfied," past participle of continere (see contain).Sense evolved through "contained," "restrained," to"satisfied," as the contented person's desires arebound by what he or she already has.
CONTAINER = to hold or include within its volume or area: "to hold together,enclose," from com- "together"com ) + tenere"to hold" (see tenet).
INTENT = something intended; aim; purpose; design, Latin intentus "a stretching out," in
Late Latin"intention, attention," noun use of past participle ofintendere "stretch out, lean toward, strain," literally"to stretch out" or intend
Your company has made the decision to invest in content marketing. Great. Buy-in at the C-Suite is critical to getting content marketing strategies off the ground. But now you have the next challenge: who will create all of your needed content? This episode of Content Marketing 360 Radio Show host Pamela Muldoon talks with Brendan Cournoyer, Content Marketing Manager at Branshark , the leader in online and mobile video presentation software. Brendan’s role at Brainshark is to create a strong content marketing team that can deliver on the objectives of his organization. As a former traditional journalist, he brings a keen insight into why a journalism background can be a good…and not so good…part of the content creation process. Learn when it is right to bring on a freelancer and when it makes sense to develop a team that is in-house. Brendan shares some important elements and red flags to consider as you grow your content marketing team. Make 2013 the year you build a great foundation for your company by getting the right people on your content marketing bus! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
Content Marketing continues to be a hot topic and buzzword as we approach 2014. On this show, we'll talk about how, where, and why to always be content-ing - and what to do if you think the idea well starts to run dry.
SmallBizTracks helps small business owners and solopreneurs in building a better presence for their business, on the web, mobile, and social media - one step at a time. This show is a short shot at some of the ideas, tools, and practices that can lead to big results.
Hosted by Mike Sansone, author of Converstations.
Are you struggling with writing and posting updates to your Facebook Business Page? You are not alone! Here are some quick tips to get you started and jump start your success rate on Facebook!
The Social Marketing Academy, presented by The Go! Agency, is your ongoing classroom for all of the social media topics that you want to learn more about.
Host Christopher Tompkins, CEO of The Go! Agency, will be covering a wide array of topics from how to get your business step up using social media to more advanced tactics and techniques.
Tune in live or on-demand to take full advantage of all of the social media marketing information provided in each show. Visit The Go! Agency online for more details: http://www.thegoagencyusa.com
Today we are talking to Corey Post about maximizing content marketing.
Corey is the founder of Agile Leverage, a firm that helps small to medium sized businesses dominate their market through engaging content. Corey has an illustrative career spanning all the way back to AOL in the early 90s and Legal Zoom in the 2000s to now owning and operating Agile Leverage.
Corey has spoken at SES Chicago and Internet Summit among other conferences. And he’s written for KISSmetrics, AWeber, and FeedFront Magazine.
Are you struggling to come up with your next blog post? Do you want to come up with ideas for your next blog post? Join Janice Clark for Social Media Help Not Hype and find out how to generate content that will increase engagement for your blog. Join the conversation as we talk about ways to determine what you should write about and where to look for inspiration and ideas.
Janice, owner of BizMSolutions.com is here in the Tuesday Business Spotlight sharing the ways to increase productivity and making your time online count! Learn to work smarter not harder and increase engagement and bring the "social" into your social media time and create the "relationships" in relationship marketing.
The Tuesday Business Spotlight is sponsored by LinkVehicle.com. Today's show is also sponsored by Order Out of Chaos. Meet them and all our sponsors in our Mompreneur Marketplace on our site.
Please take a moment to like us on Facebook, follow us on Twitter and Google+ and email firstname.lastname@example.org with comments, questions and information on how you can become a guest on one of our shows.
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Today we're talking about the buzz phrase "Content Marketing"
Over the last 40 years, I've been creating content for radio, TV, newsletter, the Internet and now social media. It's format and creating methods have changed, but the basics of telling a story and engaging an audience remains the goal.
No one knows this better than today's guest, Alan Bechtold. Alan has been making a living, and living his way, his whole life. He's share some of that, but most of the show is meant to explain how you can use the tools today to to make your own content, share easily with your prospects, customers, audience and fans while postitioning yourself and your company/brand as the experts in your field.
I know Alan will resonate with you as he does with me. Listen in on our conversation and connect with Alan Bechtold at emediamoguls.com
What resides at the very core of content marketing? Why has content marketing become a staple for today's most highly visited, most engaging, and most collaborative web sites like Entrepreneur, Forbes, and LinkedIn? Understanding how an effective content marketing strategy works and how you can adopt such a process on behalf of your digital marketing efforts is our focus on this edition of, “The Strategist Radio LIVE."
Join Kevin and Karen as they interview professor of philosophy from the University of Portland, Peter Boghossian.
His book A manual for creating atheists deals with street epistomology and how to approach the religious and their faith based delusions. Peter also takes us along as he is preparing an app and a game to help the faithful acheive reason
Dr. Peter Boghossian is a full time faculty member in the philosophy department at Portland State University and an affiliated faculty member at Oregon Health Science University in the Division of General Internal Medicine.
He's a national speaker for the Center of Inquiry and the Secular Student Alliance, and an international speaker for the Richard Dawkins Foundation for Reason and Science.
Dr. Boghossian has an extensive publication record across multiple domains of thought. He is currently serving as a Fellow for the Global Secular Institute’s think tank.
His bestselling book, A Manual for Creating Atheists, is available on amazon.
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