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More than ever, businesses today must create compelling content that attracts readers and gets shared. Why? So they can gain credibility, attract leads, understand their customers . . . the list goes on. But it's not always as easy as it sounds.
Smart Companies host Kelly Scanlon welcomes John Rampton, the managing editor of search-engine marketing news site Search Engine Journal and founder of Palo Alto, Calif.-based Adogy, a marketing company that specializes in helping startups. John also serves as an advisor and investor to SEO Engine. In today's podcast, John shares tips for creating relevant content, getting found by the search engines, marketing your content, and gaining visitors who read and share your information.
Be sure to listen to other Smart Companies shows hosted by Kelly Scanlon in our archives.
Contact guest John Rampton at email@example.com
Providing information, education and resources is at the heart of what content marketing really provides. One way to do this in an organized, collective fashion is to create a content hub. This episode of Content Marketing 360 has host Pamela Muldoon talking with Michael Brenner, Vice President of Global Marketing and Content Strategy for SAP and the man behind SAP Business Innovation, a content hub catering to the target market of their products and services. Michael walks us through his 8-Step process of how to create a content hub, from the research and planning, the importance of design and how to use your network of business professionals to gather more content than you could even possibly imagine. Michael offers a level of transparency not always seen from enterprise organization; it’s refreshing to learn from one of the best in the marketing profession. If you or your company is considering the creation of a content hub, this show is a must listen! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
Blogging, social media, newsletters, white papers, eBooks. So many content options, so little time. Getting past the overwhelm and into smart strategy and time management are key if your business is going to implement a strong content marketing plan. This episode of Content Marketing 360 Radio Show , host Pamela Muldoon is joined by Melissa Harrison, Owner & CEO of Allee’ Creative, a marketing firm that specializes in taking the overwhelm out of the content marketing process for their clients! Melissa will walk us through the importance of organizing your content plan to ensure consistency: Consistency in message and consistency in implementation. Both elements are vital to developing an audience that wants what you have to share, as well as keeping them engaged with your company, brand and services. Melissa will share organizational and time management techniques you can begin using right away to tighten up your content marketing. These techniques will help your marketing efforts drive the results you set up for business success. If you are feeling one step behind in your content marketing efforts due to lack of organization, you must listen to this show! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
Your company has made the decision to invest in content marketing. Great. Buy-in at the C-Suite is critical to getting content marketing strategies off the ground. But now you have the next challenge: who will create all of your needed content? This episode of Content Marketing 360 Radio Show host Pamela Muldoon talks with Brendan Cournoyer, Content Marketing Manager at Branshark , the leader in online and mobile video presentation software. Brendan’s role at Brainshark is to create a strong content marketing team that can deliver on the objectives of his organization. As a former traditional journalist, he brings a keen insight into why a journalism background can be a good…and not so good…part of the content creation process. Learn when it is right to bring on a freelancer and when it makes sense to develop a team that is in-house. Brendan shares some important elements and red flags to consider as you grow your content marketing team. Make 2013 the year you build a great foundation for your company by getting the right people on your content marketing bus! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
Are you struggling with writing and posting updates to your Facebook Business Page? You are not alone! Here are some quick tips to get you started and jump start your success rate on Facebook!
The Social Marketing Academy, presented by The Go! Agency, is your ongoing classroom for all of the social media topics that you want to learn more about.
Host Christopher Tompkins, CEO of The Go! Agency, will be covering a wide array of topics from how to get your business step up using social media to more advanced tactics and techniques.
Tune in live or on-demand to take full advantage of all of the social media marketing information provided in each show. Visit The Go! Agency online for more details: http://www.thegoagencyusa.com
Content Marketing continues to be a hot topic and buzzword as we approach 2014. On this show, we'll talk about how, where, and why to always be content-ing - and what to do if you think the idea well starts to run dry.
SmallBizTracks helps small business owners and solopreneurs in building a better presence for their business, on the web, mobile, and social media - one step at a time. This show is a short shot at some of the ideas, tools, and practices that can lead to big results.
Hosted by Mike Sansone, author of Converstations.
Today we are talking to Corey Post about maximizing content marketing.
Corey is the founder of Agile Leverage, a firm that helps small to medium sized businesses dominate their market through engaging content. Corey has an illustrative career spanning all the way back to AOL in the early 90s and Legal Zoom in the 2000s to now owning and operating Agile Leverage.
Corey has spoken at SES Chicago and Internet Summit among other conferences. And he’s written for KISSmetrics, AWeber, and FeedFront Magazine.
What resides at the very core of content marketing? Why has content marketing become a staple for today's most highly visited, most engaging, and most collaborative web sites like Entrepreneur, Forbes, and LinkedIn? Understanding how an effective content marketing strategy works and how you can adopt such a process on behalf of your digital marketing efforts is our focus on this edition of, “The Strategist Radio LIVE."
I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. I help marketing executives and their teams tell their most important company, product and customer stories to the world. This is a jargon-monoxide-poisoning free zone. Leave a comment on the blog…I love hearing from you.
This podcast is all about making marketing communications and content more human, fun and effective.
Ann Handley is a master at content and writing. Her new book, Everybody Writes, is available this Fall. She has some cool giveaways running through 8/20 when you pre-order her book. Details are available at EverybodyWrites.com
Join us for this special podcast with Ann Handley of MarketingProfs to discuss content, writing, and how to unleash your best content yet. While we normally record on Thursdays, this podcast will air Monday, August 18 at 11AM PDT/ 2PM EST.
Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the forthcoming book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (fall 2014, Wiley) and co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley). She is the Chief Content Officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, and writer.
This week we've got Chicago's very own Jon Content back once again. This time to discuss his new project and what else he has in store for his listeners. L.F. Ent Radio (Legendary Forever Entertainment)
Bringing you brand new music, real topics, events, and live interviews every Thursday Night. Unsigned (Indie) artists all the up to mainstream radio; we've got it all. No filters just pure talent! With your host Chicago's own Marcel "Mr.5150” and Ms. Onna
For Booking & Live Interviews Please Contact
Live Tweeting during every show!
Socially Speaking host Kathy Sipple speaks to Sue Urda, one of the co-founders from Powerful You Publishing. Sue and her partner, Kathy Fyler, founded Powerful You upon the belief that Women are powerful creators, passionate and compassionate leaders, and the heart and backbone of our world's businesses, homes and communities. Their mission is to empower women to find their inner wisdom, follow their passion and live rich authentic lives.
I asked Sue to join me for this podcast to share some principles of co-creation that drive Powerful You's success. Learn how you can apply some of these same principles in your own approach to social media marketing...and in other aspects of your life, too.
Ever dreamed of becoming an author? Being part of a co-creating team makes it easier than you might think. Powerful You's next books are "Women Living Consciously, Volume 2" and "Keys to Conscious Business Growth: A Teaching Guide for Entrepreneurs."
Disclosure: My Social Media Coach is an affiliate of Powerful You Publishing and Kathy Sipple is one of their authors and partners. We like to share information about products and services we have first hand positive experience with...this is one! Use this link to find out more and to support this podcast: http://www.powerfulyou.com/cmd.php?af=1542778
The TalentCulture #TChat Show is back live on Wednesday, August 6, 2014, from 7-8 pm ET (4-5 pm PT). The #TChat radio portion runs the first 30 minutes from 7-7:30 pm ET, followed by the #TChat Twitter chat from 7:30-8 pm ET.
Last week we talked about about workplace bullying, and this week we’re going to talk about passive recruiting strategies.
Converting job seekers into job applicants via relevant career content is easy when they’re looking for a job. But what about those who aren’t?
The elusive passive candidate — that’s where you have to be smarter and engage them in conversations around relevant career content, but not literally job-specific content, at least not all at once.
According to this week’s guest, after a 90-day case study on social media content, conversation-based content increased response rates by 54%.
We should teach recruiters and sourcers how to engage prospects in real conversations. But whether it’s on a forum, user group, blog, simple email or any social network, how do we get the passive ones to start a conversation with us? Strike up a conversation as you would face to face. Talk to them about things they care about first.
Recruiters should always know their market and their talent. Recruiting is only human and all about relationships. Always.
Join #TChat co-creators and hosts Meghan M. Biro and Kevin W. Grossman as we learn more about passive recruiting strategies with this week’s guest: Bryan Chaney, a global talent sourcing and attraction strategist and Sourcing Executive at IBM.
Thank you to our sponsors and partners: RIVS, GreatRated! of Great Place to Work, TalentWise, Globoforce, SAP/SuccessFactors, PeopleFluent, Red Branch Media and HRmarketer Insight.