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Social media networking is all about initiating,nurturing, and managing relationships to generate brand awareness and brand value by way of an effective communication communication strategy. What you say, how you say it, and at what frequency will ultimately be the difference between business sustainable and a lackluster social media existence. Understanding how to create and disseminate actionable content is key. That is our focus on this edition of, “The Strategist Radio LIVE."
Providing information, education and resources is at the heart of what content marketing really provides. One way to do this in an organized, collective fashion is to create a content hub. This episode of Content Marketing 360 has host Pamela Muldoon talking with Michael Brenner, Vice President of Global Marketing and Content Strategy for SAP and the man behind SAP Business Innovation, a content hub catering to the target market of their products and services. Michael walks us through his 8-Step process of how to create a content hub, from the research and planning, the importance of design and how to use your network of business professionals to gather more content than you could even possibly imagine. Michael offers a level of transparency not always seen from enterprise organization; it’s refreshing to learn from one of the best in the marketing profession. If you or your company is considering the creation of a content hub, this show is a must listen! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
Launching the New Show "Creating Possibilities"
This world is full of possibilities and we have choice to create the life we desire.
What if this show can contribute to opening up more Possibilities in Your Life, In Your Business, In every area of your Life?
What if we can create so much awareness that we don't buy into limitations as real? And we would be willing to acknowledge our awareness and choose from what we know? And be willing to be the magic we know is possible?
Welcome to open up to more space... space of possibilties:-)
Creating Possibilities with Lisen
A Global Creation In Consciousness
More than ever, businesses today must create compelling content that attracts readers and gets shared. Why? So they can gain credibility, attract leads, understand their customers . . . the list goes on. But it's not always as easy as it sounds.
Smart Companies host Kelly Scanlon welcomes John Rampton, the managing editor of search-engine marketing news site Search Engine Journal and founder of Palo Alto, Calif.-based Adogy, a marketing company that specializes in helping startups. John also serves as an advisor and investor to SEO Engine. In today's podcast, John shares tips for creating relevant content, getting found by the search engines, marketing your content, and gaining visitors who read and share your information.
Be sure to listen to other Smart Companies shows hosted by Kelly Scanlon in our archives.
Contact guest John Rampton at firstname.lastname@example.org
Blogging, social media, newsletters, white papers, eBooks. So many content options, so little time. Getting past the overwhelm and into smart strategy and time management are key if your business is going to implement a strong content marketing plan. This episode of Content Marketing 360 Radio Show , host Pamela Muldoon is joined by Melissa Harrison, Owner & CEO of Allee’ Creative, a marketing firm that specializes in taking the overwhelm out of the content marketing process for their clients! Melissa will walk us through the importance of organizing your content plan to ensure consistency: Consistency in message and consistency in implementation. Both elements are vital to developing an audience that wants what you have to share, as well as keeping them engaged with your company, brand and services. Melissa will share organizational and time management techniques you can begin using right away to tighten up your content marketing. These techniques will help your marketing efforts drive the results you set up for business success. If you are feeling one step behind in your content marketing efforts due to lack of organization, you must listen to this show! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
THE MOVE TO DIGITAL CONTENT
?Learning.com's CEO Keith Oelrich is our guest and we're going to talk to him about what school districts nationwide are saying about this incredible transition...especially with new E Rate dollars available. Bob Dylan was right...the times, they are a'changing.
When we seek to understand how to be content, it really does us no good to look to the world and its selfish desires, pleasures and wants. But sometimes as followers of Christ we to can get caught up in worlds ideals and philosphies. The need to have that car, house, or any other material possessions. The fact is, there's nothing wrong with having these things, but when these things have us, that's the problem. Even at this time of the year with Thanksgiving, and of course Christmas just around the corner, its easy to covet or have the attitude that "Ive got to have that or else mentality." With so much pressure, stress and temptation to keep up with the Jones's, we need to ask God How are we to be content? For many of us it starts with being content with Christ and not the worlds values, being content in our families and our marriage partners, and desiring after that which truly satisfies versus the things that leaves us with a dissatisfied and discontented heart.
It's easy to get lost in the sea of content providers on the internet. Since the playing field has been leveled and the landscape forever changed, many people have taken to the web to blog and provide content. But not everyone can be successful at standing out. So how do you differentiate yourself from other sites in your field? How do you stand out? How do you gain a competitive edge and stay relevant as a content producer in the world oversaturated with content? Reinvent yourself? Diversify? Gaining a competitive edge and being able to differentiate yourself from other content providers is the key. It will allow you to build and grow an audience. Join me and my special guests Dan Morris and Rachel Martin as we take a look at what can be done to stand out in a crowded digital space.
Sharyn Sheldon is a master at designing and developing business content and training programs that lead to real action and results for learners. For over 20 years she was an instructional designer and learning consultant for major corporations like MetLife, Merrill Lynch, and UBS Paine Weber. Now she develops the same type of professional quality content for people who help small businesses and entrepreneurs achieve their goals for success.
The big difference between what Sharyn created for large companies and now is that her current content is customizable and rebrandable. That means that her customers can edit it and adapt it to thier niche, put their own name on it then use it to build their business. Discover it at BusinessContentPLR.com.
Join us for "Traffic Masters with Gina Gaudio-Graves and Jack Humphrey" as guests share their secrets for building relationship capital, relationship marketing and internet marketing strategies, & business systems that have created thriving businesses.
Airing weekly on Tuesdays at noon eastern and in permanent replay, come learn how you can apply these secrets to succeed in your own business as well! In between episodes, you can get help any time you need it through the FREE Directions University's "Amazing Traffic Vortex" walks you through applying the internet marketing strategies and online business systems. It shows you how to apply what you learn about on the show to YOUR business, step by step!
Episode 39 of Building Your Law Practice with Jim Thompson and Nick Augustine
We have all been hearing about content marketing for a while now. Today Nick and Jim explain in further detail how you can spot content development opportunities, syndicate content and repurpose it over time. We will also talk about how you can drive more traffic to your website and boost your SEO through social media.
About this weekly show:
Referrals are the lifeblood of any business and especially for lawyers, so why is it that lawyers are not getting the referrals they need to grow their practice? Listen and learn to tips you can use today!
Brought to you in part by Members’ Choice Federal Credit Union in Denton, Texas on Unicorn Lake Boulevard. You may be eligible to join Members Choice if you live, work, worship or attend school in Denton or Argyle, Texas.
About Jim and Nick:
Jim Thompson is a retired lawyer who is well-known for helping attorneys get on track to earning more clients through simple cost-effective activities. Jim is the author of "Why Lawyers Fail To Get Referrals and What They Can Do About It."
Nick Augustine helps lawyers share tips and stories about their practice areas by writing their blog content, managing social media and producing Internet radio podcasts.