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Your company has made the decision to invest in content marketing. Great. Buy-in at the C-Suite is critical to getting content marketing strategies off the ground. But now you have the next challenge: who will create all of your needed content? This episode of Content Marketing 360 Radio Show host Pamela Muldoon talks with Brendan Cournoyer, Content Marketing Manager at Branshark , the leader in online and mobile video presentation software. Brendan’s role at Brainshark is to create a strong content marketing team that can deliver on the objectives of his organization. As a former traditional journalist, he brings a keen insight into why a journalism background can be a good…and not so good…part of the content creation process. Learn when it is right to bring on a freelancer and when it makes sense to develop a team that is in-house. Brendan shares some important elements and red flags to consider as you grow your content marketing team. Make 2013 the year you build a great foundation for your company by getting the right people on your content marketing bus! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
Jon Wuebben, author of “Content is Currency” and President of Content Launch (a leading content marketing firm with 500+ clients in 7 different countries will join B2B Content Marketing Expert Eric Gruber to discuss:
Why most organizations are unclear how to use content marketing within their organization to truly make an impact to both attract AND retain customers. How he was able to increase one of his client’s lead generation by 300% in 4 months using content How to operationalize content marketing within a B2B organization How to make sure your B2B content is driving results The type of content that gets shared the most and what they must do to create content that gets circulated through the different social media channels How to infuse branding into our social content and how to establish the tone of our brand using our social content and the discussions we’re starting on LinkedIn and other social networks? How to mix your social media efforts with content marketing to facilitate new relationships, new conversations, positive influence and close customer interaction all at a faster rate than ever before Why should we be integrating content marketing, our social media marketing efforts and our mobile marketing efforts? Real examples of B2B companies that are successfully integrating content marketing, social media marketing and mobile marketing
Blogging, social media, newsletters, white papers, eBooks. So many content options, so little time. Getting past the overwhelm and into smart strategy and time management are key if your business is going to implement a strong content marketing plan. This episode of Content Marketing 360 Radio Show , host Pamela Muldoon is joined by Melissa Harrison, Owner & CEO of Allee’ Creative, a marketing firm that specializes in taking the overwhelm out of the content marketin
It’s time for a crash course in engaging the millennial generation, and we are here to help you cross the finish line. We’ll also be getting our tech on for you in our latest Tech This Out segment.
Special Guest(s): Curt Steinhorst, Speaker, The Center For Generational Kinetics; George G. Fenich, PhD, Professor, East Carolina University
What does it mean to be a Social Business? What does your business need to change to become a Social Business? This episode of Content Marketing 360 Radio Show takes this conversation head as host Pamela Muldoon talks with guest Bernie Borges, Founder & CEO of Find And Convert and author of the book Marketing 2.0. Bernie will share his 3 Stages to Social Media ROI and explain the importance of investing in the right technology to reach marketing business objectives.&
By now, if you've been online long enough, you've heard, Content is King. And, it is. How is your content marketing coming along?
In this episode you'll learn a few tips and tricks for effective Content Marketing. So grab a pen and paper, or your tablet and get ready to discover how you can increase your online visibility through your content.
Rendering your prospects with timely and relevant content and engaging then in a collaborative conversation about their goals, problems and/or needs will conjure a unique relationship with you and your brand. In order for your business to profitability evolve, you must strategically blend your content marketing approach into your overall business strategy. That is our focus on this edition of, “The Strategist Radio LIVE.”
This week on Book talk with Ginger Dawn, I am Opening Doors and Creating New Paths!
I am honored to host several authors, Alan McCluskey, Donnalane Nelson, Katie Hayoz, and Sylvia Petter from The Geneva Writers Group.
This show is more than just a discussion on books and the author’s work. It is the transformation and celebration that each of us has created and chosen in our life. Enjoy special music and inspiration from Jools Rixon and Admiral Bob.
Listen as each guest shares personal, intimate, and entertaining stories about their paths.
He is the former Vice President of Content Marketing for Eloqua and Content Marketing Institute named him the inaugural Content Marketer of the Year in 2012. He is Joe Chernov, now fulfilling the role of Vice President of Marketing for Kinvey, a mobile back-end as a service start-up out of Boston, MA. Joe joins host Pamela Muldoon on this episode of Content Marketing 360 Radio Show to discuss the evolution of content marketing and how his own professional journey has shifted along the way. He will breakdown some of the changes content marketing has experienced even in the short, few years it has developed as it’s own industry. Joe will share how he is taking his current company from a content marketing program to a content-driven marketing program and why this is so important. Learn how to better share information with your audience by including them from the very beginning of your content creation process and glean insight into how Joe is doing this in his current position at Kinvey. Always insightful, smart and reflective, Joe Chernov brings his warm, wit to our show! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
If you struggle with coming up with the RIGHT words for your newsletter, website or marketing pieces - this program is for you.
I'll be talking with Andrea Cooley, The Content Queen! And here's what she says:
"Writing is something we all learn to do in school, so we often don’t think of hiring a professional when it comes to writing about our business – we know that subject intimately.
Often when we read our own words on a page, it sounds like Chop Sticks would on a piano. A professional writer knows how to interpret your subject and then choose and combine the right words to create a beautiful melody."
Tune in to listen to how she creates beautiful melodies for people.
Margaret Martin - website
Join AK Stout and Deb Evans as they interview Nicole Hudson, Inbound Lead Solutions about Social Selling with LinkedIn.
During the show they will cover:
1. What is Social Selling and Content Marketing?
2. Why is it important to your business?
3. LinkedIn vs. Other Social Media Platforms, What IS the difference?
4. What kinds of content should my company/brand be producing and why?
5. The Best tips for setting up your personal profile and company pages for success.
6. Show me the relationships! How to generate relationships in LinkedIn, not just "leads".
7. Tips, Tools & Tricks: How LinkedIn relationships become customers and sales.
Join the conversation on Facebook and Twitter using #SocialGeekRadio.
Social Geek Radio is sponsored by Deb Evans Consulting and Saying it Social
I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs most Thursdays at 3:30 PM PDT. Keeping it Human is about human speak, not marketing speak, that gets results. We focus on great tips and fun guests without the marketing BS. If you're looking for jargon-monoxide poisoning, we happily recommend our competition.
The key to great content is having an overarching company story and story strategy. Who are you in the world? How do you make a difference in customers' lives? Your story is a strategic GPS that drives your content. Without knowing your core story - your content has no cohesive glue.
Join me Thursday, October 3rd! We'll be talking about the power of a core story and how that can drive a 'human' content strategy.
Got questions? Email me: firstname.lastname@example.org!
Have fun, learn stuff! Now with more gluten!