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Today we are talking to Corey Post about maximizing content marketing.
Corey is the founder of Agile Leverage, a firm that helps small to medium sized businesses dominate their market through engaging content. Corey has an illustrative career spanning all the way back to AOL in the early 90s and Legal Zoom in the 2000s to now owning and operating Agile Leverage.
Corey has spoken at SES Chicago and Internet Summit among other conferences. And he’s written for KISSmetrics, AWeber, and FeedFront Magazine.
Isn't Everybody Growing Business by Content Marketing?
Aplologiesw to anyone who tuned in yesterday. We had some technical difficulties, and then were interrupted by an event at the office, so we cancelled for the day. But we're back!
Why Isn’t Everyone Growing Business by Content Marketing?
I have to admit that when I first decided to get into this business, I thought I was going to find that virtually everybody had already adopted the methodology of growing businessby content marketing. But I was wrong.
There are just an amazing number of people with narrow target audiences who are doing the wrong things. Some get well ranked purely by accident and without any deliberate control. They could do so much better with such a small amount of directed effort!
Tune in and discver how to deliberately target an audience on the internet. Wouldnlt you like have gueranteed customers calling on you, instead of you cold calling on customers who might have no interest in you whatsoever? I know that I hate cold call selling. Do you?
Whether it's blogs, white papers or YouTube videos, original content is a crucial component of every small business marketing strategy and this month's guest on The Marketing Mojo Show will help listeners with a key component of this content marketing - the blog. Kristi Hines is a professional blogger and social media strategist and she will provide insider insight to help listeners set up, sustain and succeed with their small business blog.
Why should you blog? Is Wordpress the way to go? What are the must-have plug-ins? Where can you to find inspiration for blog posts? If you find yourself asking these questions, you won't want to miss Kristi Hines' visit to The Marketing Mojo Show.
Now more than ever your website is your home base, the online storefront that tells people what you do, how you help and who is best suited for your products and services. Your website is your 24/7 marketing, sales and customer service team rolled into one domain. So how do you ensure that you’re getting the most from this invaluable web property? This episode of Content Marketing 360 Andy Crestodina, co-founder and Strategic Director of Orbit Media, joins Pamela Muldoon to talk website content, SEO, Google and so much more! Andy will talk about the importance of deciding what you want your website to do for your company before creating the content. Outlining the outcomes should steer the objectives. He will discuss how the ability of a website to be search friendly must be built into it’s DNA to be effective. And often, the small updates and tweaks can make the biggest difference towards website success. If you are looking for an easy-to digest conversation on SEO and website content, then this interview with Andy Crestodina is the perfect fit! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
As content marketing continues to evolve, how content works within search engines does as well. One of the top websites to get the latest on search, SEO, links and more is Moz.com. This episode of Content Marketing 360, host Pamela Muldoon goes directly to the source of this site with guest, and Wizard of Moz, Rand Fishkin. Rand offers us a candid and open conversation to share his insights on how content marketing and SEO are currently working together and what to be aware of as you create content for your audience on the web. Guest blogging, content fatigue and where content is moving is all a part of this amazing conversation. Rand also dives into the marketing technology conversation, Moz’s place in this space and the constant need to keep improving. Wisdom, sincerity, and an honest point of view from Rand Fishkin, Moz. You will not want to miss this one!
The amount of content being produced every day is mind-boggling. As a company or brand, creating content that connects with our target audience is challenging enough; to create content that engages and converts seems overwhelming. This episode of Content Marketing 360 has host Pamela Muldoon talking once again to “the Godfather of Content Marketing”, Joe Pulizzi, founder of Content Marketing Institute and author of his latest book Epic Content Marketing: How To Tell A Different Story, Break Through The Clutter And Win More Customers By Marketing Less”. Joe discusses how the industry of content marketing is evolving and defines what it means to really create something epic. He breaks down his 6 Principles of Content Marketing that will be integral to your 2014 plan. Kick of your year right; tune in to get the inspiration to make 2014 your best year in content yet! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
Just two years ago content marketing as a definition was still new and in the beginning stages of it’s evolution. Fast forward to present day, and it’s now a common term marketers of all kinds integrating this into their marketing plans. This episode of Content Marketing 360, host Pamela Muldoon talks with Michael Gerard, Chief Marketing Officer for Curata. Michael breaks down their 2013 Content Marketing Survey; who was surveyed, the end objective and some of the results gleaned from their process. Learn some of the priorities and challenges facing content marketing professionals today as they navigate their content marketing jungle. Michael shares some of the technology challenges and opportunities in content marketing and defines what they call the content mix. If you are in content marketing, you know it’s an exciting time. This episode will help you better understand your place int this exciting industry and how to navigate towards success!
The consumer of content takes in information on various platforms and technologies. As content creators, it is our job to not only be aware of these multiple choices, but to also deliver content that works on each platform and then subsequently engages as well. No easy task. This episode of Content Marketing 360, host Pamela Muldoon talks with content marketing consultant and soon-to-be author, Barry Feldman, Feldman Creative. Barry will share the ideas, insights and how-to’s on creating successful content coming from his future book Kiss My Glass. The glass that Barry refers to are the multiple versions of technology and the kiss, of course, is the intimacy by which we hope to pull in our audience. Barry shares how the art of writing is key to this future of content marketing and discusses the importance of developing a brand voice; one that resonates but also is specific and with a solid point of view. Content creation is not easy. Building an audience takes time. If you are looking to improve both of these areas, then this episode is a must-listen!
Content Marketing Strategist and CEO at Artre International, James Artre, is a direct-marketing veteran with over 30 years experience to his credit. James started his career in marketing as supervisor of a direct-mail printing company, overseeing the day-to-day activities of marketing materials as they worked their way through the creation process and then on to the consumer. Little did James realize at the time, that the numerous hours spent proofreading content were actually preparing him for his future career as copywriter, content strategist and consultant.
James is perhaps one of the best-kept secrets in marketing, choosing to work behind the scenes as opposed to today’s "gurus" who prefer the limelight. As James states, "I've never been much interested in becoming a star personally, I'd much rather help others learn how to shine a little brighter, instead." James attributes this attitude of helping others shine brighter to a quote he read by the late great motivational speaker and author, Zig Ziglar, who said, "You can have everything in life you want, if you just help enough other people get what they want." It is upon this principle that we base today’s show; titled:
Give and It Shall Be Given Unto You: A Success Paradigm
We will discuss the following points:
The Importance of Having a Success Paradigm
The Give & Receive Principle
Mindset vs. Technique
Be sure to join us in the chat room to ask quesitons of either of us.
Are you struggling with writing and posting updates to your Facebook Business Page? You are not alone! Here are some quick tips to get you started and jump start your success rate on Facebook!
The Social Marketing Academy, presented by The Go! Agency, is your ongoing classroom for all of the social media topics that you want to learn more about.
Host Christopher Tompkins, CEO of The Go! Agency, will be covering a wide array of topics from how to get your business step up using social media to more advanced tactics and techniques.
Tune in live or on-demand to take full advantage of all of the social media marketing information provided in each show. Visit The Go! Agency online for more details: http://www.thegoagencyusa.com
Per Google, content is still king! And now, what you write about and how you use it can make or break your article or content marketing strategy. You can write a slew of random posts trying to drive up your rankings or you can repurpose high quality content and get more results with less work.
In this episode of the Small Biz Big Shots, hosts Steve Smith of GrowthSource Coaching and Ken Rubin of High Road Data will provide a wealth of understanding about how to use quality content over and over again to attract and build the business audiance you want. Here are some of the show highlights:
Why content marketing is so critical for rankings
What constitutes quality content
How to repurpose your content
What to do with the content you create
If your business is dependent on developing relationships with prospective customers and you want to separate yourself from everyone else who does what you do, this is a show you won't want to miss.
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