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I've got known for saying "content marketing is a commitment, not a campaign" and it's something that crops up on my Twitter feed quite often.
In this week's episode of the show, I talk through what this means to me and what we at Moondog do when approaching a "commitment".
Content Marketing is never an easy fix; it takes time to think, analyse, plan and be strategic as well as be creative. It's worth it, but as the title of the show suggests, to make content marketing work for your business, you really need to be in it for the long haul.
For feedback, please contact me on Twitter or directly through the Moondog website
Show notes available here.
Okay, you’re blogging, you finally decided that it had to happen, or maybe you started doing it last year and you’re getting some steam going. I bet you’re doing more content than you were back then, and if you just started, I am sure that it looks like a big challenge to keep it going (as much as you think you should).
To stand out from the crowd, we need to be more interesting, interactive and data-driven with our content. We need to give users a unique experience. One solution that is becoming more prevalent is interactive content marketing. Know what that is? No? Well, we’re going to tell you today!
Plus, do you know what the most expensive keywords are on Google in PPC? We have the list – ALL THIS TODAY ON THE EDGE!
Brian Solis recently wrote about the 10 Commandments of Content Marketing and it was so compelling that we decided to discuss it on today's show. Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares.
You spend all of this time following the work of others, listening to experts who preach soundbites and executing against programmatic calendar only to miss the very thing that connects with people…relevance.
Marketing relevant content is what matters – and we have the 10 Commandments of Content Marketing – you must give it a listen.
I welcome Joe Pulizzi, Founder of the Content Marketing Institue, the leading evangelist for content marketing. Joe, an entrepreneur, speaker, and author on content marketing, believes passionately that there is a better way for brands to market than how they’ve done it in the past. CMI is a culmination of those beliefs.
Are you wondering what content marketing is and isn't? Are you trying to figure out how to get started or how to justify a content budget for your company or organization? Or maybe you are already working with content marketing, but you want to get better results while having more fun?
Join us as we discuss a simple strategy for small business to improve and use more content marketing to grow your brand and business.
Deb Evans, President Franchise Foundry and Jack Monson, Global Director of Manalto are joined by Paul Segreto, host of Franchise Today to discuss how content marketing enhances franchise brands if done correctly.
Follow Deb, Jack and Paul on Twitter.
Every Company is a Publishing Company
No matter what product or service your company produces, you undoubtedly also produce a lot of written materials.
The quality of your sales “slicks,” user guides, brochures, instructions, warrantees, and training materials may very well be the factor that differentiates your product from others on the market.
People buy solutions, not products.
The old saying is that you buy a drill because you need the holes, not because you care about the specific features of the drill. All you care about is “will it serve my purpose?”
You also need to create new material on a continuous basis.
You need reasons to call customers to ask for their continued business.
You need reasons to contact new customers who may not know about you (by positioning your product to a slightly different market with an article or tutorial.)
You need reasons for the search engines to continue to index your site.
You need reasons to build relationships with more than one person at your client’s company – people move around, and if your “advocate” isn’t there when it comes time to make another purchase, they may not remember why they bought from you rather than your competitors.
You need reasons to keep the attention of your old customers so that they buy from you over and over again.
People want to buy from experts. And educated customers make better buying decisions.
So, we create articles, press releases, tutorials, videos, Facebook posts, LinkedIn updates, Twitter tweets, and so on.
Welcome to ion Leap Radio.
It's July 19th and this is a recap of the most interesting content marketing news from all over the Internet.
Print Continues Its Slow Decline - National Journal will soon suspend their weekly print magazine.
Selligent Will Rock U.S. OminChannel Marketing - They're huge in Europe and I predict even more success in the U.S.
B2B gets serious about OmniChannel Marketing - DemandBase just got an infusion of $30,000,000. You might not know what OminChannel is, but you will very soon.
Learn to be better storytellers - Forbes posted a great article called, “Your Survival Guide to the Marketing Revolution.” The key? Better story telling.
Yes, People Do Read Long Form Content - Take a lesson from WaitButWhy.com and tell better, longer stories. Don't believe me? Check out their social shares.
ion Leap is a New Jersey based content marketing service who invents social media content marketing strategies. Inbound marketing content ideas bring traffic to your website. Learn more about us here.
The now famous words “content is king” was spoken by Bill Gates back in 1996, but content continues to reign as the supreme king of the World Wide Web almost two decades later. Understanding this and making it work to the benefit of our client is what we, at Video Broadcast Services do best.
Online marketing becomes successful and effective only if you are able to establish a meaningful and trustworthy relationship with potential clients. There are no salespeople on the Internet to make a pitch for your product or service. That role is performed by the content that you create. For a connection to be made, it is important that the content is relevant and well written. This is why we, at Video Broadcast Services, take care to ensure that every word written by us conveys exactly what you want to say in the most precise way and at the right time.
Online marketing is an important channel for sales and marketing in today’s Internet-driven world. People no longer turn to the Yellow Pages or magazines and newspapers for information on the products and services that they are searching for.
At Video Broadcast Services, we not only have the best writers who write interesting and engaging content, we also have content analysts and strategists who help to ensure that the content works for you. By using the latest in content analytics, we gather information about the demographics of your target audience which helps us tailor the content to suit the specific people whom you want to market your products and services to. This kind of targeted online marketing using fresh, interesting, relevant, and engaging content is what we, at Video Broadcast Services have become renowned for. Contact us today at 888-996-9697.
Segment 1: Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.
Segment 2: James Ontra is the CEO of Presentation Management company, Shufflrr. James calls himself a natural-born entrepreneur, beginning with his college career at the University of Houston where he published “Houston’s Hottest” calendars and managed and helped found the “Velvet Elvis” pub.
Segment 3: Margaret Reynolds is the Master Growth Catalyst at Breakthrough Masters Unlimited. She had a two decade career at Hallmark Cards where she quickly moved through the product development ranks to General Manager, and later became the lead strategic officer of the company.
Segment 4: Dave Hicks is the Director of Facility Solutions for OpenWorks, a leading national commercial cleaning and integrated facility services franchise. Hicks has more than 10 years experience effectively managing multi-site retail maintenance for 1,250 locations.
Segment 5: Caroline Thompson is a blogger for Brad’s Deals who just published “Chicago Hacks: 50 Tips for Enjoying City Life on a Budget”.
Sponsored by Sage and Nextiva.
It happens every time. The first 3 to 6 months (longer if the website is very large and complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the sub-optimal, and generally closing the gap between what exists now and current best practices.
The newly accessible and optimized pages start earning rankings and traffic, which earn more links…content starts working through the system, and all of the initial checklist items get, well….checked.
No more low-hanging, executable action items are easy to see. Then the client begins wondering – “What are you going to do now?”
Well, what is next? What’s left in the SEO bag? Haven’t you done everything? Oh no no no…that’s the first stage – Now we go into SEO GROWTH MODE : Find out what is TODAY ON THE EDGE!
Listen is as Andy and Maria Awes discuss the importance of production value in creating top-tier content marketing events.
Learn more about ion Leap's video content marketing approach here - http://www.ionleap.com/agency-services/content-marketing-videos/
I first met Andy and Maria on a production for the History Channel's H2 called Holy Grial in North America. I was blown away by how many takes they shot of each scene, plus how much B-roll footage they created. When the episode aired, I understood their approach. It was mesmerizing - an editor's dream project.
We will discuss how to manage a large-scale project from conception to editing. And not just to manage it, but to make sure that every step of the way is produced perfectly and leads to your company getting return on investement for your content marketing investment.
Think operations is only a mundane, tactical role within the marketing function? Why are savvy marketers adopting this attractive discipline? Marketing operations pros can act as the change agents to increase marketing efficiency and organizational agility. If marketing ops is about actively boosting marketing’s overall strategic value within the organization and driving business growth, now that’s appealing.
“Is Operations Sexy?” http://mopartners.com/is-operations-sexy-2/