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Today we are talking to Corey Post about maximizing content marketing.
Corey is the founder of Agile Leverage, a firm that helps small to medium sized businesses dominate their market through engaging content. Corey has an illustrative career spanning all the way back to AOL in the early 90s and Legal Zoom in the 2000s to now owning and operating Agile Leverage.
Corey has spoken at SES Chicago and Internet Summit among other conferences. And he’s written for KISSmetrics, AWeber, and FeedFront Magazine.
Isn't Everybody Growing Business by Content Marketing?
Aplologiesw to anyone who tuned in yesterday. We had some technical difficulties, and then were interrupted by an event at the office, so we cancelled for the day. But we're back!
Why Isn’t Everyone Growing Business by Content Marketing?
I have to admit that when I first decided to get into this business, I thought I was going to find that virtually everybody had already adopted the methodology of growing businessby content marketing. But I was wrong.
There are just an amazing number of people with narrow target audiences who are doing the wrong things. Some get well ranked purely by accident and without any deliberate control. They could do so much better with such a small amount of directed effort!
Tune in and discver how to deliberately target an audience on the internet. Wouldnlt you like have gueranteed customers calling on you, instead of you cold calling on customers who might have no interest in you whatsoever? I know that I hate cold call selling. Do you?
Whether it's blogs, white papers or YouTube videos, original content is a crucial component of every small business marketing strategy and this month's guest on The Marketing Mojo Show will help listeners with a key component of this content marketing - the blog. Kristi Hines is a professional blogger and social media strategist and she will provide insider insight to help listeners set up, sustain and succeed with their small business blog.
Why should you blog? Is Wordpress the way to go? What are the must-have plug-ins? Where can you to find inspiration for blog posts? If you find yourself asking these questions, you won't want to miss Kristi Hines' visit to The Marketing Mojo Show.
This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss optimization of your content to ensure your content marketing strategy is producing sharable content. From title usage, connecting with emotion, to tools that you can use to measure and improve the sharability of your content, we'll be discussing them all!
Edge of the Web Radio discusses the latest marketing technology and marketing strategies on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.
I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. We help marketing executives and their teams tell their most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.
90% of companies report that content marketing is a priority. How do you ensure that you have compelling content and the right types of content?
Join us Thursday, July 31st, for a great chat with the one and only, Jason Miller of LinkedIn. Follow Jason.
About Jason Miller
Jason leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver ROI. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking socia ROIl, he is winning awards as a concert photographer, singing 80’s metal karaoke, and winning at Seinfeld trivia. Jason is a frequent contributor to Content Marketing Institute, Social Media Examiner, Marketing Profs, Copyblogger, and has presented at numerous industry conference including Dreamforce, Social Media Marketing World , Social Fresh, and more.
What resides at the very core of content marketing? Why has content marketing become a staple for today's most highly visited, most engaging, and most collaborative web sites like Entrepreneur, Forbes, and LinkedIn? Understanding how an effective content marketing strategy works and how you can adopt such a process on behalf of your digital marketing efforts is our focus on this edition of, “The Strategist Radio LIVE."
Now more than ever your website is your home base, the online storefront that tells people what you do, how you help and who is best suited for your products and services. Your website is your 24/7 marketing, sales and customer service team rolled into one domain. So how do you ensure that you’re getting the most from this invaluable web property? This episode of Content Marketing 360 Andy Crestodina, co-founder and Strategic Director of Orbit Media, joins Pamela Muldoon to talk website content, SEO, Google and so much more! Andy will talk about the importance of deciding what you want your website to do for your company before creating the content. Outlining the outcomes should steer the objectives. He will discuss how the ability of a website to be search friendly must be built into it’s DNA to be effective. And often, the small updates and tweaks can make the biggest difference towards website success. If you are looking for an easy-to digest conversation on SEO and website content, then this interview with Andy Crestodina is the perfect fit! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
As content marketing continues to evolve, how content works within search engines does as well. One of the top websites to get the latest on search, SEO, links and more is Moz.com. This episode of Content Marketing 360, host Pamela Muldoon goes directly to the source of this site with guest, and Wizard of Moz, Rand Fishkin. Rand offers us a candid and open conversation to share his insights on how content marketing and SEO are currently working together and what to be aware of as you create content for your audience on the web. Guest blogging, content fatigue and where content is moving is all a part of this amazing conversation. Rand also dives into the marketing technology conversation, Moz’s place in this space and the constant need to keep improving. Wisdom, sincerity, and an honest point of view from Rand Fishkin, Moz. You will not want to miss this one!
The amount of content being produced every day is mind-boggling. As a company or brand, creating content that connects with our target audience is challenging enough; to create content that engages and converts seems overwhelming. This episode of Content Marketing 360 has host Pamela Muldoon talking once again to “the Godfather of Content Marketing”, Joe Pulizzi, founder of Content Marketing Institute and author of his latest book Epic Content Marketing: How To Tell A Different Story, Break Through The Clutter And Win More Customers By Marketing Less”. Joe discusses how the industry of content marketing is evolving and defines what it means to really create something epic. He breaks down his 6 Principles of Content Marketing that will be integral to your 2014 plan. Kick of your year right; tune in to get the inspiration to make 2014 your best year in content yet! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
Just two years ago content marketing as a definition was still new and in the beginning stages of it’s evolution. Fast forward to present day, and it’s now a common term marketers of all kinds integrating this into their marketing plans. This episode of Content Marketing 360, host Pamela Muldoon talks with Michael Gerard, Chief Marketing Officer for Curata. Michael breaks down their 2013 Content Marketing Survey; who was surveyed, the end objective and some of the results gleaned from their process. Learn some of the priorities and challenges facing content marketing professionals today as they navigate their content marketing jungle. Michael shares some of the technology challenges and opportunities in content marketing and defines what they call the content mix. If you are in content marketing, you know it’s an exciting time. This episode will help you better understand your place int this exciting industry and how to navigate towards success!
Content curation is the process of discovering, gathering, and presenting content surrounding a specific topic digitally. Don't confuse it with content creation, but rather compiling relevant content from different resources and delivering it in an organized and easily understandable format.
Content curation can be presented in different formats including RSS feeds, blog links, social media newsfeeds and online news mashups or digital magazines. We all know that the internet is abounding with content, so much so that it can often be difficult to keep up so many of us depends on successful content curation. Good content curation will include only the best and most relevant information because it helps a user sift through the information overload that they are faced with on a daily basis.
So how can you use content curation in your marketing?
Content curation and aggregation are causing major changes to the publishing industry and your business can take advantage of that. Think of content curation as a way to supplement, complement and expand your original content. By compiling the best information out there around your specific industry and creating a news hub you can become the go-to expert that people come back to for the most up-to-date information. Content curation also has an added benefit which is helping you with your own search engine marketing.
People who should listen to this show are entrepreneuers, home-based business owners, career coaches, bloggers,
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