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Do you have a great business idea? Do you wonder whether it can be a successful product or service? Concerned about what your competitors are doing? Do you even know who your competitors are? Wonder where the next opportunity is in your industry?
Our guest today, Seena Sharp, is president of Sharp Market Intelligence, a firm specializing in marketing information. Seena is also the author of Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises and Grow Your Business in a Changing World.
She joins host Kelly Scanlon to talk about how market intelligence will save you valuable time, money and resources.
Seena reputation and passion for marketing have earned her mention in the trade and business press, including Peter Drucker’s Leader to Leader newsletter, Bloomberg Business, The Los Angeles Times, Nation’s Business, Inc, Marketing News, and more. She’s also been quoted in books “Competitive Intelligence by Larry Kahaner, and others.
Visit the Smart Companies archives to listen to more shows with host Kelly Scanlon.
James and Benjy talk to Becky Astphan about being a competitive cheerleader.
Follow @MaddogMattern @TheBestOfBS @rastphan and @standupnylabs Use promo code LUST at www.StandUpNY.com for 2-for-1 tickets to Stand Up NY. Visit www.StandUpNYLabs.com to listen to all our other great podcasts.
In this episode of Soccer Saavy; presented by The Red Light Sports Network, sponsored by Irresistable Gourmet Popcorn, Mike Murphy and Troy Otradovec will take a look at the overall competitive nature of Major League Soccer (MLS). What does the MLS have to do in order to shed the pereception of an average professional league? Can the MLS every compete with the international leagues? LIsten to what the guys have to say about this? Fasten your seat belts and put your foot on the gas - lets start talking some MLS.
Analyzing a competitor: Importance of Search Traffic
from the perspective of a competitive intelligence or market intelligence professional
with Sean Campbell and Scott Swigart of Cascade Insights
Look at website statistics, Google trends, ad planner tools, key word examples, site statistics, overall traffic and regionally to determine how true a company's growth pattern really is.
When companies are doing research, most of the time they're faced with new market, new trend, new customers. Look at ecosystem to determine who are the players, are they growing, do they have momentum? Determine what percentage of an average sales process is impacted by web traffic.
Dr. Michael Porter’s five forces model of industry competition is a model that is used in various hospitality establishments, regardless of location. In this model, there are many things to consider when assessing competition. In fact, this model is used to build a sustainable business strategy. That is our focus on this edition of, “The Strategist Radio LIVE."
Sean Campbell and Scott Swigart of Cascade Insights analyze market intelligence and competitive intelligence via the ERRC Grid from the book, The Blue Ocean Strategy.
ERRC Grid: What are the things that this industry might Eliminate, Raise, Reduce, or Create in order to unlock a new "blue ocean"? This is a meaningful framework to essentially put an industry or a set of competitors through to determine what might become if?
Every week Karlyn shares ideas, concepts and success tips with you her listeners. Karlyn has over 35 years of business success and experience in the business communuity and has a lot to offer and give, so tune in every Tuesday at 3pm PST. right her on the biztipsradio.com network on BlogTalkRadio.
Never Miss a Show - Be Reminded
On Today's Show...
"How to Get Noticed in This Competitive Maket Place"
Description: Karlyn will share creative ways you can make sure you and your business gets noticed.
Look forward to seeing you there!
Get more of Karlyn online:
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Karlyn's Blog: http://karlynsblog.com
Show air time: 30-60 Minutes Every Tuesday at 3pm PST.
in Self Help
Competitive Advantage is defined as” superiority gained by a firm when it can provide the same value as its competitors but at a lower price, or can charge higher prices by providing greater value through differentiation”. Even though the origin of this concept is clearly geared towards businesses this can also can be applied to individuals also.
Our guest today is Tiffany Wright, a fomer CFO and COO with 18 years of experience in finance, management and operations in a variety of industries, including business and financial services, high tech and real estate. She is author of The Funding Is Out There! Access the Cash you Need to Impact Your Business. http://theresourcefulCEO.com
Voice of Small Business" Blogtalk Radio, marketing your business has never been more affordable. Launched in August 2006, BlogTalkRadio is a web-based talk-show platform. "The Voice of Small Business" joined the line-up of shows on December 10, 2008. BLOGTALK RADIO · Our users are Internet-savvy - people accustomed to integrating the World Wide Web into their daily lives. · Your audio, will be archived and integrated into tens of thousands of archived podcasts available for download. · Our reach grows daily as new hosts promote their shows on their own websites and blogs - incrementally growing our user base – and your potential customers. · Every new show generates new audio and written content, constantly expanding our category channels and attracting new listeners., · Don't miss out on this powerful marketing opportunity.
Contact us today (214) 548 - 2584 Email: firstname.lastname@example.org. thevoiceofsmallbusiness.com
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