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How many times have you been in a selling situation where the customer's sole focus was on price?
Anytime your customers can't tell the difference between your product or service and your competitor's product or service, the customer will buy based on price. You must be able to differentiate your company, your product, your quality, your service, and yourself if you want the customer to stop focusing on price and start seeing you as a partner, and not just as a supplier. You've got to show him how you are different.
I've traveled around the country giving keynote speeches the past 22 years, I've been so amazed to find how many salespeople do not know and cannot articulate their competitive advantage to their prospects and customers!
How can they expect their prospects and customers to give them their time and attention when they cannot tell them in a concise way what they can do for them that no one else can do?
Companies or sales reps who don't understand their competitive advantage say things like, "Our product is better quality" or "Our service is better."
On this episode of The Hut with hosts Patrick Shore & Jodi Livengood, you'll hear a slightly different view on what competitive advantage really is and what it really means to your business. The truth is it's getting tougher and tougher to compete and you need to learn how to determine what your competitive advantage statements are and how to capitalize on them.
Pat and Jodi will outline the four competitive advantage strategies and which one or the combination of ones you will need to use to achieve your desired level of success.
For more information on today's host, go online to http://intelli-think.com/
To hear more episodes of The Hut, check the archives
CREATING A COMPETITIVE WORKFORCE WITH
INDUSTRY BACKED CERTIFICATIONS
Our friends at Southwest Airlines (my favorite airline, btw) are working with iCEV to make their workforce be the best. Special guest Linda Rutherford ,Southwest's VP of Communications and Outreach is joined by iCEV's Jeff Lansdell
www.iCEVonline @cevmultimedia @southwestair
www.southwest.com (where you're now free to move about the country)
Due to technical difficulties this show is scheduled for Sunday 22 at 11pm est join us
Do you have a great business idea? Do you wonder whether it can be a successful product or service? Concerned about what your competitors are doing? Do you even know who your competitors are? Wonder where the next opportunity is in your industry?
Our guest today, Seena Sharp, is president of Sharp Market Intelligence, a firm specializing in marketing information. Seena is also the author of Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises and Grow Your Business in a Changing World.
She joins host Kelly Scanlon to talk about how market intelligence will save you valuable time, money and resources.
Seena reputation and passion for marketing have earned her mention in the trade and business press, including Peter Drucker’s Leader to Leader newsletter, Bloomberg Business, The Los Angeles Times, Nation’s Business, Inc, Marketing News, and more. She’s also been quoted in books “Competitive Intelligence by Larry Kahaner, and others.
Visit the Smart Companies archives to listen to more shows with host Kelly Scanlon.
Join us as MTM coach Lucile Bosche take your calls and answers your question.
Special guest coach Chad Stoloff talking mental toughness.
Special guest MTM coach Lucile Bosche tells us about MTM and some advantages of this coaching Metholology.
How to create a college recruitment video.
Join us as we talk tennis with Wta coach Tony Huber
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