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Do you have a great business idea? Do you wonder whether it can be a successful product or service? Concerned about what your competitors are doing? Do you even know who your competitors are? Wonder where the next opportunity is in your industry?
Our guest today, Seena Sharp, is president of Sharp Market Intelligence, a firm specializing in marketing information. Seena is also the author of Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises and Grow Your Business in a Changing World.
She joins host Kelly Scanlon to talk about how market intelligence will save you valuable time, money and resources.
Seena reputation and passion for marketing have earned her mention in the trade and business press, including Peter Drucker’s Leader to Leader newsletter, Bloomberg Business, The Los Angeles Times, Nation’s Business, Inc, Marketing News, and more. She’s also been quoted in books “Competitive Intelligence by Larry Kahaner, and others.
Visit the Smart Companies archives to listen to more shows with host Kelly Scanlon.
James and Benjy talk to Becky Astphan about being a competitive cheerleader.
Follow @MaddogMattern @TheBestOfBS @rastphan and @standupnylabs Use promo code LUST at www.StandUpNY.com for 2-for-1 tickets to Stand Up NY. Visit www.StandUpNYLabs.com to listen to all our other great podcasts.
Are you discovering inefficiencies or leadership gaps in your law firm? What does slow decision-making and follow through cost your firm every year? Learn how to fix these issues and get on the road to cost savings and increased profits.
Hear Judy Hissong, CLM of Nesso Strategies, discuss applicable ways to improve your firm’s efficiencies, make more timely decisions and drive accountability.
Analyzing a competitor: Importance of Search Traffic
from the perspective of a competitive intelligence or market intelligence professional
with Sean Campbell and Scott Swigart of Cascade Insights
Look at website statistics, Google trends, ad planner tools, key word examples, site statistics, overall traffic and regionally to determine how true a company's growth pattern really is.
When companies are doing research, most of the time they're faced with new market, new trend, new customers. Look at ecosystem to determine who are the players, are they growing, do they have momentum? Determine what percentage of an average sales process is impacted by web traffic.
HOST BY ROBERT MELOFCHIK,HERB LALANNE,FRANK CHRIS GIBLIN,Kevin Jackson, and James Boyd.
Recap Jets Loss to the Vikings
Vikings 30 Jets 24
Jets total 410 passing 242 rushing 168 first downs 19 turnovers 2 time poss 35:52 Vikings total 411 passing 297 rushing 114 first downs 19 turnovers 2 time poss 28:47
Passers Jets Smith 18/29 254 yards 1 TD 1 INT Vikings Bridgewater 19/27 309 yards 2 TD 1 INT
Rushing Ivory 16 for 73 yards avg 4.6,Johnson 16 53 avg 3.3,Smith 6 /33 yards avg 5.5
Receiving Harvin 6/ 124 yards 1 TD,Decker 6/89 yards
Sacks Richardson 3
Tackles Jarrett 8 Richardson 5 Harris 5 Babin 5
in Self Help
Competitive Advantage is defined as” superiority gained by a firm when it can provide the same value as its competitors but at a lower price, or can charge higher prices by providing greater value through differentiation”. Even though the origin of this concept is clearly geared towards businesses this can also can be applied to individuals also.
Sean Campbell and Scott Swigart of Cascade Insights analyze market intelligence and competitive intelligence via the ERRC Grid from the book, The Blue Ocean Strategy.
ERRC Grid: What are the things that this industry might Eliminate, Raise, Reduce, or Create in order to unlock a new "blue ocean"? This is a meaningful framework to essentially put an industry or a set of competitors through to determine what might become if?
In this episode of Soccer Saavy; presented by The Red Light Sports Network, sponsored by Irresistable Gourmet Popcorn, Mike Murphy and Troy Otradovec will take a look at the overall competitive nature of Major League Soccer (MLS). What does the MLS have to do in order to shed the pereception of an average professional league? Can the MLS every compete with the international leagues? LIsten to what the guys have to say about this? Fasten your seat belts and put your foot on the gas - lets start talking some MLS.