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On the show this week we discuss how to use emerging social networks like Snapchat, Line, Ello, to your advantage.
1) What are some of the best practices?
2) Claiming your name both personally and for business?
3) How do you know when the social network has jumped the shark?
Join Heather Steele with guest host Amy Donohue from The Fab Social. The good, the bad, and the ugly of social media marketing. Tune in for tips to avoid looking like a jerk online!
Topics included in this chat:
What is your definition of social media?
How has social media changed your life?
How do you bridge the gap between the person and the brand on Twitter?
How do you introduce your business in the mix?
Do you agree social media is good for SEO and that sharing your content is smart?
What is the one habit you wish people would break?
About your host, Ms. Heather Steele:
Heather is the Chief Marketing Officer for Blue Steele Solutions, in Denton, Texas. She is a marketing professional specializing in interactive/Web marketing. She practices innovative operations and process development with a knack for making the most out of small marketing/sales budgets and personnel.
Is social media killing your BOP? Small business and medium businesses have grown to rely on social media to help them brand, "connect" and sell thier services. Some businesses pay to "boost" thier posts for a seemingly larger reach, increase thier fan bases and elevate the awareness of thier BOP. Most believe that though the stats are promising, they are not effective. Many businesses are awaking to a space of confusion, dissapointment and discouragement over things like lack of reach, connection and interactions with thier brands. Many people have seen a sharp decline in the amount of people who see thier posts. Many people have put so much time into social media that they are killing thier businesses. Social media is an illusion. Yes....it is "social" Yes, people (about 6%) will see your posts but even General Motors with 50,000 fans has realized that there is no more money and time to be wasted in trying to build the brand with face book.
We Business Hippies have awoken from this illusion as well. We are leaving face book in 2015 and we already have cut it down to no more than 20 minutes a day for our whole social media portfolio. We realized that we were killing our business through our reliance on facebook to carry our networking weight. The truth is, no one in your news feed really cares, they are not going to buy your products enough to sustain your business, They are likely to not even see your posts. "They" are not the problem. We are. So tonight we will chat about this honestly. Where we went wrong, how we have damaged our business and what we are going to do to thrive in this ADD nation. Join in the conversation!
Google+ should you be there?
Google+ is one of the newer social media kids on the block and a lot of businesses are wondering if they need to play in that sandbox as well. So what is Google+ all about?
Google+ is a pretty big place to network. Its platform is like a combination of Facebook, Twitter and LinkedIn but it's important to understand that even though there are similarities, G+ does not work like Facebook, Twitter or LinkedIn and must be treated quite uniquely.
So, should you be using Google+? According to Google, there are over 300 million active users but I think it's important to recognize that that number could be quite skewed. Google is a pretty powerful entity to be dealing with and they have a lot of motivational behavioural power over users.
Andrea Lindal, owner of Lexabi Communications will share her experience with Google+. Lexabi Communications provides a full set of online marketing solutions specializing in social media management, email marketing and digital design. Find out more HERE.
Read her article in the Brighter Business Empower Magazine HERE.
When it comes to growing your holistic business, social media can either be a powerful way to get in front of new, prospective clients and customers, or it can be a total time and energy suck that gives little in return. It all depends on how you use it. In this week's show I'll show you simple strategies that will help you maximize your social media efforts - in an authentic and heart-centered way.
Join Dr. Cheryl Cottle and her guest Susan Friesen on Monday, 3, November when they discuss the "Essential business tools that every woman in business should have to take her business from the developmental phase to sustainability." The show utilizes a Learning Circle where business women share their expertise to further the development of “novice” entrepreneurs.
Susan Friesen is a web specialist, eBusiness marketing consultant and social media advisor who works with entrepreneurs to develop an online presence. Susan works with entrepreneurs and small business owners who require assistance and support to reach their business goals. Susan is the Founder of eVision Media and holds a Bachelor degree in Business Administration. .
Host: Dr. Cheryl Cottle
Women in Business
Simply Inspirational for Women in Business:
Cottle's Professional Consulting Fanpage:
Guest: Susan Friesen
Sponsor: Crafted Spaces
Jerrod Sessler, CEO HomeTask franchise will join Deb Evans and Jack Monson on Wednesday, July 16th. HomeTask is a multi-service brand concept designed to master service management in the same way that Amazon dominates retail sales. HomeTask uses franchising to grow the brands and strategic partnerships with other quality service brands. Jerrod will share how HomeTask uses social media to build business locally and nationally.
Meet Heidi Richards Mooney, PUBLISHER & EDITOR-IN-CHIEF of WE MAGAZINE FOR WOMEN, Founder of Women in Ecommerce™, parent company to WE Magazine for Women. The author of eight books and co-author of two including “Rose Marketing on a Daisy Budget.,” Heidi has written hundreds of articles on topics relating to women and business, maintains eight blogs, contributes to national and international publications, and hosts a series of national events focusing on issues of interest to women.
Meet the Who's Who Women in Business and Social Media class of 2014!
100 Women, that’s how many WE are featuring in this issue of WE Magazine for Women. Women who are leading organizations, Growing their local economies, launching businesses, creating
Jobs, serving as role models, reinventing themselves and Improving the lives of the men and women they lead and serve. Click Here
They are accountants, actors, authors, business owners, coaches,Mentors, nonprofit leaders, jewelers, health care professionals,Teachers, global and local experts, community activists,
Environmentalists, pet care professionals, safety experts, CEO’s Of corporations – large and small, internet marketers, social media Moguls, graphic artists and so much more. They are women who
Have learned how to leverage the web to promote their Businesses, their organizations, their brands, their communities and their audience.
Connect with Deb at: http://www.DebScott.com
This week on Social Geek Radio, Deb Evans and Jack Monson will review the new book The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick. The book will be released December 4 but you can get an exclusive sneak preview Wednesday night at 8pm ET / 7pm CT!
Don't Hate Facebook, Use It to Promote Your Business
Learn How To Use Facebook For More Than Just Family And Vacation Photos. Find Out About Tips And Tricks To Generate Buzz For Your Company Or Opportunity Without Bothering Your Family And Friends. Get The Attention Of Your Target Market Using Some Powerful Free And Low Cost Facebook Tools. Be Ready To Ask Questions And Share.
Are you connected to Social Media? Do you know how to use Social Media? Would you like to discuss with me the ways, the whys and the How!
How To Use Social Media To Promote Your Business. Get Tips, Ask Questions, Share Information!
Join us each Wednesday evening at 8pm est. to network our thoughts, our stories and our success!