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On February 11, my guest will be Claire Rosenzweig, CAE, President and CEO of the Better Business Bureau of Metropolitan New York (BBB), a leading privately-funded not-for-profit 501(c)(6) organization serving the Metropolitan New York, Mid-Hudson, and Long Island regions of New York State, and The Education and Research Foundation of the BBB, a 501(c)(3) not-for-profit organization. She leads the BBB and its Foundation, working with the Board of Directors and the Foundation Board of Trustees to drive the mission. She works to create an environment that encourages innovation; where relevant and robust programs and services are developed to meet the ever-changing needs of each organization’s stakeholders. She is a member of the Council of Better Business Bureau’s Wise Giving Alliance Board, a member of the Bureau Operating Committee (BOC) a subcommittee of the Council of Better Business Bureau Board of Directors, and a former member of the CBBB Board of Directors.
Ms. Rosenzweig is a member and Past Chair of the Board of Directors for the New York Society of Association Executives and currently serves as Co-Chair of their Non-Profit CEO Forum. She is also the 2008 recipient of their Outstanding Association Executive Award. In addition, she is a member of the Advertising Women of New York and previously served two terms on its board. Ms. Rosenzweig presently serves as an adjunct member of the Consumer Affairs Committee of the New York City Bar, a mentor for Executives on Campus Mentoring Program at Baruch College/City University of NY, and was a member of the 2011 NYS Attorney General’s Leadership Committee for Nonprofit Revitalization.
Your online digital footprint provides the backbone for your reputation. Review and complaint websites, blog comments, social media posts, pictures, mentions and more all combine to give an impression of you and your company, good or bad. In this episode of The Marketing Mojo Show, learn how to find out what others are saying about you and discover how to take control of your brand and your name.
The reputation management briefing will be conducted by former White House Associate Director of Media Relations, John Undeland. Currently President of Undeland Associates, this strategic communications expert has represented public sector clients and high profile projects in this area and will offer practical advice for small business owners.
Get the conversation started and use the hash tag #mymarketingmojo to answer the question: Do you monitor the online reputation of your company or brand?
If you dread going to work on Monday morning - YOU”RE STESSED!
You probably knew that – but what you may not know is how bad it really is for you.
Discover the heavy toll stress could be having on you and your business when Hanna Hasl-Kelchner interviews award winning, social psychologist, Dr. Deb Carlin, author of Build the Strength Within: Create the Blueprint for Your Best Life Yet.
Dr. Carlin focuses on people’s attitudes and perceptions and helps them gain clarity to maximize their potential and performance.
Her consulting practice, Partners In Excellence, is best known for having repeated success turning negative situations into positive and productive ones. Many identify her work as enhancing corporate culture, improving community unity, and enhancing communication within groups of all types and sizes.
Dr. Carlin is also a sought-after public speaker who has shared her expertise in hundreds of audio programs, radio shows, and videos, including her own BlogTalkRadio show: The K Factor.
She is affectionately known by her fans and clients for her warmth, sincerity and world-class treatment.
Tune in to hear how you can transform stress that drives you crazy into fuel that can turbo charge your success.
This program is proudly sponsored by the Legal Leverage® Academy.
Join professional musician Earl Tiffin and professional artist Hannah Tiffin in a discussion on building and maintaining the reputation of your business of passion or small business. This topic is going to be a tough one! Today there is so much more to think about when it comes to the reputation of our businesses than there ever was before! We have online reviews our customers can leave reviews on, we have websites and Facebook, there are blogs and tweets. There are tons of ways for customers to communicate that they are unhappy with our small businesses today and you would be lucky if you could find them all, not to mention make good on them.
What is a small business owner to do? Should you go out and purchase reputation management software to let you know when someone is talking badly about your business? Should you be overly nice and give more than you can afford to win their smiles? NO!
Reputation is really about what we as BOP (business of passion) owned do BEFORE we ever see our customer. We must set perimeters, allow ourselves the gift of saying no to things that will not be good for us, we must be committed to our successes enough to be present and dependable. We must have pride in our work and ensure that what we are presenting really does represent what we want our clients to see. And we must have pride and honesty in the messages we are sending to them!
Join us for a discussion on Reputation where we will cover all the bases and even share some of our experiences in the past with reputation challenges!
Hi, I’m Steve Giovinco from Recover Reputation and I’ll go over online reputation, including: what it is, how your reputation can be damaged, what happens when its damaged and ways to repair it.
So in the pre-internet world, brands, people and companies could control what was said about them.
Now the Internet is the new first impression.
Clients “Google” you when speaking on the phone.
Anyone can say anything, and it shows up online.
People don’t ask for references anymore, they search Google.
Times have changed.
Now, one negative post can ruin a business.
So what is Online Reputation Management? We'll give some real-world solutions and tips that should help professionals in law, finance and the arts.
Musician, shaman, and author Francis Rico Hayhurst combines ancient and modern shamanic wisdom with a irrepressible advocacy for having fun and enjoying life – assisting his clients, students and fellow adventurers in awakening to the gift of their lives. He will be sharing his experience with collaboration in the music business and how it is indeed possible for all to prosper and thrive. Join us for this enlightening and inspiring show
Identity theft. Hiring a volatile employee. Lax internet security. All of these things (and more) can cause great damage to your business and your brand. The biggest mistake small business owners make is assuming that because they are so small, these things can't happen to them. Well they can and do. Tune in as we discuss the best practices of keeping your company, employees, customers and brands safe.
Join Bill and Rick with their special guest, Daphne Mallory, ESQ., to discuss the benefits and marketing strategies unique to a family-owned business. Once formalized, a family business can lead to not only prosperity in the workplace, but more quality time developing family relationships, as well as emotional ties that forge new commitments of trust between business owner and clients. Daphne Mallory, Esq. is a Contributor for The Entrepreneur Magazine and The Huffington Post, media personality, and international speaker and trainer on Family Business.
Moreover, her work and life has been featured on ABC, CBS, Fox and NBC, The Dr. Oz Show, Self Magazine, Woman’s Day, Essence Magazine, Massachusetts Lawyers Weekly, Brown Alumni Magazine, and Black Enterprise. She is the talk show host and producer of Family Business with “Daphne” on 103.9 FM KDKI.
Rabiah Sutton, SBC Industry Chair, discusses an exciting event for small business leaders.
Mike Payne, the Product Manager for Presenter at ClearSlide,talks about bringing team members together.
Successful small business leaders, experts, accountants, lawyers and other specialists offer advice, guidance, strategies and suggestions to help small business managers increase profits, add sales, better manage cash flow, improve employee management and streamline operations.
Are You Social Selling Your Business?
Social Media isn't just for kids anymore. It's a powerful strategy for every small business owner and entrepreneur. It's no longer an option. It's a way to attract talent and customers, help you sell your products and ideas, and establish your credibility and authority in your market space. Experts refer to it as Social Selling your business.
If you connect with your target market using social media to promote your product or service, you're Social Selling. Join Rick & Bill and learn 3 simple tips to help you leverage the power of social selling your business.
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