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In community broadband planning, you can't always get what you want. But if you are flexible sometimes, you just might find you get what you need. With apologies to the Rolling Stones, this pretty much sums up recent events in Sibley County, MN. Winthrop, MN city administrator Mark Erickson provides some insights on Sibley's roller coaster ride to broadband, and how to keep stakeholders focused so they can quickly transform challenges into new and better opportunities. Originally, Sibl
Across the U.S. an increasing number of public-owned electric and other utilities are building or planning to build highspeed Internet access networks. In many ways these entities are well suited for the task. Is yours?
Curtis Dean, Broadband Services Coordinator for the Iowa Association of Municipal Utilities joins us to discuss why public utilities are making a difference in the drive for faster, better networks. Dean, who was part of a team that built a successful public utility network in 2001, offers listeners a lot of valuable advice.
We explore critical issues that help ensure a public utility leads an effective broadband initiative, including:
* determining what your public utility must do to effectively launch a broadband network; * addressing challenges and tapping the benefits utilities can deliver with broadband services; * managing time and monetary costs of operating a network infrastructure; and * effectively marketing the services after launching a network.
Don't miss Craig Settles' workshop in Ottumwa, IA that will tackle these and other issues.
The New York State Broadband Program Office is on a mission to see that all citizens and businesses in the state receive universal broadband access. At the first New York broadband summit, Program Director David Salway presents the 2012-2013 annual report on progress toward this goal.
Salway gives listeners several high points of the report and describes how other states might replicate some of these successes. He explains the role the ARRA stimulus played in New York's campaign for better broadband, and what the state plans to do to keep their efforts moving forward as the grant money runs out.
This interview also addresses how the state overcame some of the challenges it faced, particularly in the areas of broadband planning and financing highspeed networks. Salway offers practical advice for others who are responsible for building infrastructure to serve diverse constituencies.
A 4,000-mile broadband network represents a huge capital investment for an electric co-op - or any community organization for that matter. When done right, a comprehensive pilot project can save you a ton of money and a lot of time.
Learn how Co-Mo Cooperative in central Missouri ran a year-long pilot that removed a great deal of uncertainty, and paved the way to a very confident launch of a 4-year buildout. Co-Mo determined that buildout costs could be notably less that projected, and they achieved a take rate of about 46 percent, which is considerably more than expected.
General Manager Randy Klindt offers listeners details on how to plan, establish measurement criteria for and execute pilots. He also provides community stakeholders with useful advice on how to maximize the strengths of electric co-ops as part of an effective broadband strategy.
Many discussions about improving broadband access fail urban America and low-income communities because policymakers assume the primary need is for marketing campaigns to convince individuals to get online. The real demons are poor network infrastructure, low speeds and affordability.
Silicon Harlem hopes to upend some of these barriers to digital inclusion through its mission to drive technology adoption, entrepreneurship, arts and culture, and social innovation. Executive Producer Bruce Lincoln (firstname.lastname@example.org), the first Ford Fellow in Educational Technology, describes the organization's blueprint for success and how communities can replicate its progress.
Mr. Lincoln has spent many years as a design scientist and highspeed network developer. He calls on his experience and offers some advice for overcoming challenges such as:
disparities in eRate funding for urban schools; inadequate infrastructure in inner city communities; economic shortcomings; and digital illiteracy.
One antidote to corporate network TV news and brain-numbing programming may be community-owned TV that is driven by gigabit networks. Explore how the power of new video production tools, social networks and superfast Internet access can create better TV that delivers significant community benefits.
Bruce Montgomery, CEO and Founder of Technology Access Television, explains for listeners the imperative and the potential benefits of taking back what used to be the "public" airwaves. Since 1999, his digital media production organization has covered tech solutions in education, business, government, community development and non-profit organizations.
Montgomery presents an outline for using gigabit connectively and digital media to change how constituents do business, increase digital literacy, improve their health, pursue justice and contribute to an overall better quality of life. He includes some perspectives on urban broadband adoption that mainstream media sometimes overlooks.
Since co-founding fassforward, Gavin has advised Fortune 500 companies in the areas of Strategy, Change and Leadership. He has been instrumental in growing fassforward into a multimillion dollar consultancy whose clients include; Verizon Wireless, Estee Lauder, MasterCard International, as well as others. Gavin specializes in market changes and the inter-relationship with marketing and business strategy and the impact it has on overall business objectives. He brings a unique perspective on growth and innovation, as well as how to overcome the barriers to achieving desired results in Strategy, Innovation, Change, Leadership and Design
An important question for you to answer is how you will drive sales for your business. Join us as we discuss thiss crucial topic and how you can create an effective sales strategy for your products and services.
Your marketing and sales strategy is one of the most important parts of your business plan. It describes the strategy you will use to turn prospects into paying customers. The framework for your marketing and sales strategies are the other components of the business plan. It's a show you don't want to miss. Wednesday, 4 pm to 4:15 pm.
How does your community get out from under the thumb of large incumbents responsible only to Wall Street and win better broadband? By becoming independent of these anti-market forces and building a true community network. Frank Ohrtman, former manager in the Colorado Office of Information Technology, explains how his regional co-op unites the efforts of 40 of the state's 64 counties. They are achieving independence by planning, funding, building and operating local broadband networks.
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