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As the endless stream of RFPs for community broadband feasibility studies widens, are these communities considering the intersect between broadband and cloud computing? It's important to have quality infrastructure that reaches all constituents, but it's equally important to build an infrastructure that supports applications that make the network financially sustainable. Learn how to create a role for cloud computing in your broadband planning.
Bernie Arnason, publisher and editor of Telecompetitor, keeps his finger on the pulse as he covers developments important to the broadband ecosystem through his analysis and commentary. Arnason is particularly focused on how network operators, including community broadband project teams, monetize the infrastructure while serving communities' needs.
Listeners get a solid grounding in how targeting local enterprises and small businesses with cloud computing services has a payback both in generating high-end, big dollar subscribers with low churn rates, and increasing the economic strength of community businesses. Arnason describes how to design the network buildout and subsequent marketing of cloud and other services to capture this low-hanging fruit. He also discusses the "Internet if things," which is an important element of cloud computing strategy.
Many communities must understand that, without a well-crafted and executed creative marketing strategy, their broadband networks will have limited success. This is particularly true in states such as North Carolina that have a hostile political climate for public networks. Salisbury, NC has held their own for four years, but plans to turn on the marketing afterburners to accelerate their growth and impact on the community.
Salisbury Mayor Paul Woodson and Mayor Pro Tem Maggie Blackwell present constituents and listeners with details on some of their marketing ideas. The city launched its Fibrant fiber network in 2010 and has steadily increased its subscriber base in the face of stiff incumbent opposition. They recently upgraded Fibrant to 1 gigabit per second service, which they expect will improve economic development, healthcare service delivery, education and government services.
City leaders see their marketing efforts moving forward on two fronts: 1) increasing marketing messages that educate various constituencies about the benefits of gigabit services, and 2) raising Salisbury's national profile as a forward-looking gig city that is a center of innovation. The Mayor and Mayor Pro Tem describe several of Fibrant's past marketing successes, and provide other community broadband teams with advice on how to market effectively against well-financed adversaries.
As an increasing number of communities begin seriously exploring options for a community broadband network, it seems municipal bonds are once again being considered as a serious funding option. This year's survey of economic development pros reveals that just over half feel their communities could successfully launch a bond measure, or that their chances for success are 50/50.
Three factors lead to the success of issuing muni bonds to fund community broadband networks:
the political will
successful navigation of the legal processes
assembling the right financial resources
David Shaw, Chief of the Government & Utilities industry section of Kirton-McConkie law firm and Laura Lewis, Principal at municipal financial advisory firm Lewis, Young, Robertson & Burningham, Inc., walks listeners through these three criteria in layperson's language to help stakeholders navigate these tricky waters. Both have experience working with bond efforts for cities across the U.S.
Helping Iowa and Colorado communities better assess all of their funding options for network projects, including a bond strategy, is a main component of the special 5-week broadband strategy Webinar series led by Gigabit Nation host Craig Settles.
What resides at the very core of content marketing? Why has content marketing become a staple for today's most highly visited, most engaging, and most collaborative web sites like Entrepreneur, Forbes, and LinkedIn? Understanding how an effective content marketing strategy works and how you can adopt such a process on behalf of your digital marketing efforts is our focus on this edition of, “The Strategist Radio LIVE."
A Practical Guide to The Strategy and Tactics of Revolution. This evening an article will be read and the listeners will have an opportunity to comment and express their thoughts.
Feetz don't fail me now! Chattanooga this week unveiled several awe-inspiring 3D applications that development teams created this summer on the city's gig network. As broadband champions get their brains wrapped around 3D printing and the technology's potential benefits, it's immediately clear why your broadband plan should include 3D printing apps. Two companies from Demo Day give you an eye-opening peek at the future.
This is is a 3D printing manufacturer and retailer that creates custom-fit footwear for consumers of all shoe sizes. Using patented algorithms and snapshots from the customer’s phone, Feetz integrates custom sizing measurements with individual design preferences to bring comfort, fit and style into each pair of hyper-customized shoes.
These folks have created a 3D printing manufacturer that provides contract medical devices for pre-surgical planning. Using patient-specific data, the company creates anatomical 3D models that enable surgeons to plan procedures before operating on patients.
2014 Kickoff Show! BFD owner, Joe Jefferson, co-hosts the free show with BFD founder and fantasy football legend, Lou Tranquilli. Joe and Lou will break down NFL player news for the fantasy football implications and give advice and strategy to help you win your league! Visit the site (bfdfantasyfootball.com) and join now for free newsletter or become a member to get all our unique content and get advice from proven WINNERS! Joe and Lou are both considered to be some of the best fantasy football minds on the planet as they actually play in some of the most competitive leagues in the world! Why take advice from a guy who only plays in his office league?! Who advises you?
Is it possible to know how well your social media activities are delivering dividends on behalf of your brand? Yes! In fact, if you cannot measure it, it is not worth doing it! There are five social media measurable attributes that will help you attain the best use of your time and capital equity relative to your social media marketing strategy. That is our focus on this edition of, “The Strategist Radio LIVE."
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