SORT BY Relevancy
Many communities must understand that, without a well-crafted and executed creative marketing strategy, their broadband networks will have limited success. This is particularly true in states such as North Carolina that have a hostile political climate for public networks. Salisbury, NC has held their own for four years, but plans to turn on the marketing afterburners to accelerate their growth and impact on the community.
Salisbury Mayor Paul Woodson and Mayor Pro Tem Maggie Blackwell present constituents and listeners with details on some of their marketing ideas. The city launched its Fibrant fiber network in 2010 and has steadily increased its subscriber base in the face of stiff incumbent opposition. They recently upgraded Fibrant to 1 gigabit per second service, which they expect will improve economic development, healthcare service delivery, education and government services.
City leaders see their marketing efforts moving forward on two fronts: 1) increasing marketing messages that educate various constituencies about the benefits of gigabit services, and 2) raising Salisbury's national profile as a forward-looking gig city that is a center of innovation. The Mayor and Mayor Pro Tem describe several of Fibrant's past marketing successes, and provide other community broadband teams with advice on how to market effectively against well-financed adversaries.
As the endless stream of RFPs for community broadband feasibility studies widens, are these communities considering the intersect between broadband and cloud computing? It's important to have quality infrastructure that reaches all constituents, but it's equally important to build an infrastructure that supports applications that make the network financially sustainable. Learn how to create a role for cloud computing in your broadband planning.
Bernie Arnason, publisher and editor of Telecompetitor, keeps his finger on the pulse as he covers developments important to the broadband ecosystem through his analysis and commentary. Arnason is particularly focused on how network operators, including community broadband project teams, monetize the infrastructure while serving communities' needs.
Listeners get a solid grounding in how targeting local enterprises and small businesses with cloud computing services has a payback both in generating high-end, big dollar subscribers with low churn rates, and increasing the economic strength of community businesses. Arnason describes how to design the network buildout and subsequent marketing of cloud and other services to capture this low-hanging fruit. He also discusses the "Internet if things," which is an important element of cloud computing strategy.
Feetz don't fail me now! Chattanooga this week unveiled several awe-inspiring 3D applications that development teams created this summer on the city's gig network. As broadband champions get their brains wrapped around 3D printing and the technology's potential benefits, it's immediately clear why your broadband plan should include 3D printing apps. Two companies from Demo Day give you an eye-opening peek at the future.
This is is a 3D printing manufacturer and retailer that creates custom-fit footwear for consumers of all shoe sizes. Using patented algorithms and snapshots from the customer’s phone, Feetz integrates custom sizing measurements with individual design preferences to bring comfort, fit and style into each pair of hyper-customized shoes.
These folks have created a 3D printing manufacturer that provides contract medical devices for pre-surgical planning. Using patient-specific data, the company creates anatomical 3D models that enable surgeons to plan procedures before operating on patients.
As the many middle-mile networks built by federal broadband stimulus, state and some private-sector efforts light up, broadband is not magically appearing on residential and business doorsteps as some local broadband champions mistakenly expected to happen. There's a lot of finger pointing, wailing and gnashing of teeth in communities as they subsequently try to figure out how to move last-mile projects forward.
OneCommunity announced a $2 million Big Gig Challenge grant to help public and private entities build community fiber networks in the nonprofit's 2,000-mile, 11-county coverage area. Their middle-mile fiber network is dedicated to propelling northeastern Ohio to the forefront of broadband innovation.
Listeners who want to move the last-mile ball forward despite the challenges to finding money and other resources will learn much from OneCommunity's COO Brent Lindsay and Economic Development Manager Liz Forester. They discuss the grant program and offer recommendations for other entities that want to create similar programs to drive last-mile buildouts to connect with middle mile infrastructure. Money is important, but Lindsay and Forester also describe the types of programs that must be in place so communities can maximize grants and other funding.
As an increasing number of communities begin seriously exploring options for a community broadband network, it seems municipal bonds are once again being considered as a serious funding option. This year's survey of economic development pros reveals that just over half feel their communities could successfully launch a bond measure, or that their chances for success are 50/50.
Three factors lead to the success of issuing muni bonds to fund community broadband networks:
the political will
successful navigation of the legal processes
assembling the right financial resources
David Shaw, Chief of the Government & Utilities industry section of Kirton-McConkie law firm and Laura Lewis, Principal at municipal financial advisory firm Lewis, Young, Robertson & Burningham, Inc., walks listeners through these three criteria in layperson's language to help stakeholders navigate these tricky waters. Both have experience working with bond efforts for cities across the U.S.
Helping Iowa and Colorado communities better assess all of their funding options for network projects, including a bond strategy, is a main component of the special 5-week broadband strategy Webinar series led by Gigabit Nation host Craig Settles.
Community broadband success usually does not ride solely on one person's shoulders. However, there is a type of person who is critical to a network project's success - the broadband champion, that local person(s) who figuratively carries the flag and supports the project to friends, neighbors, colleagues and even strangers.
Mark Latham, City Manager for Highland, IL, recently finished overseeing a broadband stimulus-funded gig network project for his community of 10,000 citizens after 78% of voters approved a bond measure to move the project forward. He describes the best tactics for identifying, educating, motivating and managing the small band of champions who will become the often-unofficial public face of your broadband project.
Look at any successful project and a common thread is a band of vocal broadband champions. With the right preparation, these individuals are critical to generating initial network subscribers, building political support, influencing potential investors and attracting general public support.
Every time you read about some city or county announcing plans to build a highspeed Internet network, it is almost certain you will read that the broadband network is expected to improve the local economy by bringing more innovation and jobs to town. But is this a guaranteed conclusion? Is it enough just to get a gig to every business, or do communities need to wire every home as well? How much innovation is needed before you see new jobs? And how many jobs equal success?
To answer these and related questions, Intelligent Community Fourm (ICF) Co-Founder Robert Bell joins us to discuss what our realistic expectations should be when addressing this economic development trifecta. Bell just wrote "Brain Gain: How innovative cities create job growth in an age of disruption," which becomes available June 23.
ICF last week anointed Toronto, Canada the Intelligent Community of the Year after analyzing over 400 communities from around the world. Bell offers listeners a rich array of real-world examples of constituents harnessing the power and potential of broadband to transform their communities. It is hard to predict what innovation will look like exactly, as each community is different, but Bell explains how to set the stage so that a community facilitates innovation.
How do you know when a public or community broadband project presents a serious threat to telco and cable incumbent providers? The flood of lies, half-truths and outlandish distortion of relevant issues. The only cure for the dark clouds that opponents try to cast over public-owned networks is to shine the bright light of fact-checked truth over errant anti-muni network statements.
In Utah, a group of cities in the UTOPIA fiber project are evaluating a potential deal with infrastructure-building giant Macquarie that plans to build a strong pro-community network. Longmont, CO passed a second referendum measure last November that paved the way for the city to accelerate deployment of its muni-owned network. FreeUTOPIA Editor Jesse Harris and City of Longmont Asst. City Manager Sandi Seader dissect the most persistent of the mischaracterizations of community broadband.
Beginning with the charge that "all muni networks are failures, and working through such gems as "municipal networks will cause firefighters and police officers to lose their job" and "these networks are unfair competition" to giant telcos, Harris and Seader set the record straight. The discussion presents facts and details community broadband project teams need to hear so they can better assess their business model options, be prepared for the inevitable pushback they face from incumbents and astroturf groups.
Community highspeed Internet networks really started to become prominent in the media during 2011 - 2012, but broadband has been playing key roles in some communities for a decade or more. It is good to occasionally stop and take stock of what this technology is accomplishing.
Norm Jacknis, Senior Fellow at the think tank Intelligent Communities Forum (ICF), studies the economic and social development of 21st Century communities. He offers detailed analysis on what uses of broadband networks are proving successful and which tactics require re-tooling. We discuss:
what determines success, particularly in rural communities;
examples of communities impacting education and economic development;
what types of jobs created by broadband are best for long-term community growth; and
where are communities finding money to move broadband projects forward.
Jacknis provides some background on ICF’s Top 7 Intelligent Communities of the Year. These are chosen from hundreds of communities worldwide, and broadband plays a prominent role in their selection. Starting June 3 they will meet in New York City for the final selection of the Intelligent Community of the Year.
Though occasionally the butt of political humor, Toronto is no joke when it comes of using technology to improve Canada's largest city's economic future, Toronto began serious efforts to capitalize on Internet networks when Muni WiFi was all the rage in 2005, and WiFi emerged again in 2013 as a key technology for the city as they tackle digital inclusion issues. However, its plans to use a gigabit network as part of an aggressive economic development project on the waterfront helped catapult the city to the coveted title of Intelligent Community of the Year.
After an exhaustive survey of over 400 communities worldwide, the Intelligent Community Forum (ICF) staff determined Toronto to be the leader of the pack. Waterfront Toronto President and CEO John Campbell discusses the role of broadband in its $35 billion revitalization project. An estimated 12,000 new residents are targeted to receive a 100 Mpbs service, while local businesses should see 10 gigabit services.
ICF is a think tank that studies the economic and social development of the 21st Century community. It's Intelligent Community awards salute the accomplishments of communities in developing inclusive prosperity on a foundation of information and communications technology,
Marijuana is finally legalised for use in Washington State. So you're from Vancouver B.C. and you think you can drive down to Smoke Marijuana in Seattle. U.S. Customs & Border Protection pulls you aside after you tell them you are coming down for Marijuana. They ask you if you smoke marijuana and you say yes. Well you have now just opened a barrel of rattle snakes. Plus you now have got one step closer to needing a us entry waiver. We will discuss this very sensitive issue. Admitting to CBP ABOUT ANYTHING DRUG RELATED is essentially you giving them the rope to hang yourself, standing on the gallows, paying them to tie youyr hands behind your back and then yelling at them to pull the lever. We will discuss their reasoning behind it, their interrogation techniques and what you can expect to happen to you. YOU MAY END UP NEEDING A US ENTRY WAIVER.
Community broadband project teams and stakeholders always hear that these network services are the new utility, they improve economic development and people use broadband to find jobs. But what's missing? After the news stories, conferences, Webinars and calls to colleagues, what do those folks driving broadband deployments still need to know?
Jeffrey Gavlinski, one of the two primary people behind this year's successful Mountain Connect rural broadband conference, shares what he finds are the questions, answers and information that still elude individuals, many of whom don't even know what they don't know. Do we really understand what these networks should be producing? Are project teams being taught the a-b-c's of building good networks, and how to market them effectively before and after deployment?
Knowledge is power, but what you don't know can kill even the most promising broadband plans. Gavlinski has attended plenty of conference, talks frequently with lots of people and stays on top of broadband news in preparation for his own conference. The industry is marketing a lot of sizzle these days, but is it giving those who need more news they can use enough steak and side dishes? This interview gives listeners an overview of the kinds of details required to fill in the knowledge gaps and where these details may be found. The role of consultants in filling these gaps is also examined.
Join Host Live Chats
- High Frequency Radio Network (25 chatters)
- Jay King Network (10 chatters)
- WGAG Radio (9 chatters)
- Tracey and Friends (4 chatters)
- Rev Anne Presuel (4 chatters)
- Soul Solution (3 chatters)
- Two Moms on a Borough (3 chatters)
- Life Coach Chat Channel (3 chatters)
- Lisa Bousson (3 chatters)
- Bernadette Speaks (3 chatters)
- christianpsychicbrendabradshaw (2 chatters)
- Alana Reign (1 chatters)
- BlackHebrewIsraeliteRadioShow (1 chatters)
- Bread Of Life Radio Network (1 chatters)
- lyanders84 (1 chatters)
- May We Help You Radio Show (1 chatters)
- Pastor Lorenzo Neal (1 chatters)
- The Boochcast (1 chatters)
- The Career Engineer (1 chatters)