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Mike Marcellin, senior vice president of NetApp, talks about the work that US Ignite is doing in 31 communities across the country to encourage development of next-generation broadband networks and applications that run on them. The nonprofit is working in the areas of manufacturing, education, energy, healthcare and others and collaborating with developers who are creating innovative applications that need high-speed broadband networks to run effectively and efficiently.
Congressional reps, in their annual pique over the abuses of a couple of wireless companies, are attempting to once again throw out the broadband baby with the water of a corrupted few. Atty. Anthony Veach, from telecom industry law firm Bennet & Bennet PLLC joins us to discuss House bill 5376's threat to broadband usage in underserved communities.
Veach describes how the current FCC has made reforming its telecom industry-funded Lifeline grant program a priority, and discusses whether Congress's action threatens rather than helps create meaningful changes. Lifeline originally funded basic telephone service for low-income urban and rural households so no citizens would be economically forced to do without phone service. The Bush Administration expanded Lifeline to include wireless phone service as this was quickly displacing landlines. As smartphones become a primary device for accessing broadband, particularly in communities of color, Congress' action threatens to hit them particularly hard.
Listeners get an inside peek at Lifeline reforms to date, and what additional reforms are in the works. They also pick up some valuable insights into the Lifeline program, its main accomplishments over the years and some of the challenges the program faces as it tries to keep pace with technology changes not envisioned by Lifeline's original architects.
Many communities must understand that, without a well-crafted and executed creative marketing strategy, their broadband networks will have limited success. This is particularly true in states such as North Carolina that have a hostile political climate for public networks. Salisbury, NC has held their own for four years, but plans to turn on the marketing afterburners to accelerate their growth and impact on the community.
Salisbury Mayor Paul Woodson and Mayor Pro Tem Maggie Blackwell present constituents and listeners with details on some of their marketing ideas. The city launched its Fibrant fiber network in 2010 and has steadily increased its subscriber base in the face of stiff incumbent opposition. They recently upgraded Fibrant to 1 gigabit per second service, which they expect will improve economic development, healthcare service delivery, education and government services.
City leaders see their marketing efforts moving forward on two fronts: 1) increasing marketing messages that educate various constituencies about the benefits of gigabit services, and 2) raising Salisbury's national profile as a forward-looking gig city that is a center of innovation. The Mayor and Mayor Pro Tem describe several of Fibrant's past marketing successes, and provide other community broadband teams with advice on how to market effectively against well-financed adversaries.
As the endless stream of RFPs for community broadband feasibility studies widens, are these communities considering the intersect between broadband and cloud computing? It's important to have quality infrastructure that reaches all constituents, but it's equally important to build an infrastructure that supports applications that make the network financially sustainable. Learn how to create a role for cloud computing in your broadband planning.
Bernie Arnason, publisher and editor of Telecompetitor, keeps his finger on the pulse as he covers developments important to the broadband ecosystem through his analysis and commentary. Arnason is particularly focused on how network operators, including community broadband project teams, monetize the infrastructure while serving communities' needs.
Listeners get a solid grounding in how targeting local enterprises and small businesses with cloud computing services has a payback both in generating high-end, big dollar subscribers with low churn rates, and increasing the economic strength of community businesses. Arnason describes how to design the network buildout and subsequent marketing of cloud and other services to capture this low-hanging fruit. He also discusses the "Internet if things," which is an important element of cloud computing strategy.
Feetz don't fail me now! Chattanooga this week unveiled several awe-inspiring 3D applications that development teams created this summer on the city's gig network. As broadband champions get their brains wrapped around 3D printing and the technology's potential benefits, it's immediately clear why your broadband plan should include 3D printing apps. Two companies from Demo Day give you an eye-opening peek at the future.
This is is a 3D printing manufacturer and retailer that creates custom-fit footwear for consumers of all shoe sizes. Using patented algorithms and snapshots from the customer’s phone, Feetz integrates custom sizing measurements with individual design preferences to bring comfort, fit and style into each pair of hyper-customized shoes.
These folks have created a 3D printing manufacturer that provides contract medical devices for pre-surgical planning. Using patient-specific data, the company creates anatomical 3D models that enable surgeons to plan procedures before operating on patients.
Today we will be exposing the scams used by competitors that do us entry waivers. We will cover what they do and how to spot them. We will show you how they prey on consumer ignorance and effective marketing. We can cover ways that you can do to protect yourself from these scams. us entry waivers are not something to play with or taken lightly. We will show how they can effect your future. Not every offence will even require a us entry waiver. There are indeed some ways to permanently clear a person. It is actually considered to be a permanent us entry waiver.
Angie Bailey, joins us to talk about her latest projects. Angie is an award-winning writer, blogger, humorist, and professional member of the Cat Writers’ Association. She’s the author of Whiskerlist and CatLadyLand, which won the Best Humor Blog in the 2013 BlogPaws Nose-to-Nose Pet Blogging & Social Media Awards and Funniest Pet Blog in the 2011 Petties Awards. She is a regular columnist for Catster.com, the creator of Texts from Mittens, and half of the comedy web series production team of 82 South St. Productions, LLC.
Also, Margot Alquist joins us to talk about her kit for helping grieving pet parents.
Always fun and informative, this dynamic couple from the #1 rated web tv, blog, radio and podcast show for animal lovers, Pets Teach Us So Much, Robbin and Joseph
Everett entertain millions of people from all over the world with segments about:
-Pet health and nutrition
-Learning from our pets-how to have better relationships with the people in our lives with The Love Genies segment
-Animal stories from around the world
-Guests include, authors, veterinarians, bloggers, celebrities, product inventors, charity spokespersons and animal behavior experts.
For more information about the global leader in pet related new media entertainment, Pets Teach Us So Much Radio, Podcast, Blog, web tv, Robbin and Joseph Everett, or to book an appearance, go to http://www.TPPC.tv.
Community broadband success usually does not ride solely on one person's shoulders. However, there is a type of person who is critical to a network project's success - the broadband champion, that local person(s) who figuratively carries the flag and supports the project to friends, neighbors, colleagues and even strangers.
Mark Latham, City Manager for Highland, IL, recently finished overseeing a broadband stimulus-funded gig network project for his community of 10,000 citizens after 78% of voters approved a bond measure to move the project forward. He describes the best tactics for identifying, educating, motivating and managing the small band of champions who will become the often-unofficial public face of your broadband project.
Look at any successful project and a common thread is a band of vocal broadband champions. With the right preparation, these individuals are critical to generating initial network subscribers, building political support, influencing potential investors and attracting general public support.
As the many middle-mile networks built by federal broadband stimulus, state and some private-sector efforts light up, broadband is not magically appearing on residential and business doorsteps as some local broadband champions mistakenly expected to happen. There's a lot of finger pointing, wailing and gnashing of teeth in communities as they subsequently try to figure out how to move last-mile projects forward.
OneCommunity announced a $2 million Big Gig Challenge grant to help public and private entities build community fiber networks in the nonprofit's 2,000-mile, 11-county coverage area. Their middle-mile fiber network is dedicated to propelling northeastern Ohio to the forefront of broadband innovation.
Listeners who want to move the last-mile ball forward despite the challenges to finding money and other resources will learn much from OneCommunity's COO Brent Lindsay and Economic Development Manager Liz Forester. They discuss the grant program and offer recommendations for other entities that want to create similar programs to drive last-mile buildouts to connect with middle mile infrastructure. Money is important, but Lindsay and Forester also describe the types of programs that must be in place so communities can maximize grants and other funding.