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  • 00:31

    Christina Rowsell - Members Profile - Brighter Business Empower

    in Business

    Join Sheri Bruneau, President of Brighter Business Empower as she does a role reversal with VP Christina Rowsell.  Christina is normally the host of the Brighter Business Empower Members Profile.  But now it's Christina's turn to be interviewed.  Find out how Christina Rowsell got her start in radio to where she is today with Brighter Business Empower and as the blogger behind the popular Blog The Brighter Side YYC.

    Plus, get your FREE edition of the Brighter Business Empower Magazine HERE. 

  • 01:01

    Brighter Business Empower Social Media Stategy

    in Business

    It’s not enough just to have a Social Media profile (Facebook business page, a Twitter account, a LinkedIn Profile, etc.) The whole idea behind Social Media is being social!  Setting up Social Media profiles is one small step in having your business be social.  Having a Social Media Strategy is the big piece that many business owners fail to think about and create!
    In this session, Sheri will walk you through a 5 Step Cycle for creating a Social Media strategy for you and your company.  Come ready to think, to learn, and to move your business forward with Social Media! 
    Sheri Bruneau is the owner and founder of Get It Together Inc., and the co-founder of Brighter Business Empower Inc.,

  • 01:00

    Brighter Business Empower Press Releases 101

    in Business

    You willl learn how to effectively write your own press release, and who to send it to.  All to help you get the word out about your business and what you have to offer with Sue Deyell.
    Sue Deyell is a recognized name and voice, and soon to be face in Calgary.  She has been on Calgary airwaves from the news room to the DJ booth for over 13 years.  Having worked mornings with Forbes and Friends, Q107, Mix 97.7 mornings and middays, and now host of Remodel It Radio and Remodel It With Her TV show, Sue has certainly seen her fair share of Press Releases. 

  • 00:34

    How To Use The Media To Grow Your Business

    in Business

    Today we’re talking to Christina Rowsell.  Christina has over 22 years experience in the media. During that time as a host, producer and reporter, she has gained helpful knowledge and wisdom, imparting this to small business owners.  Such guidance includes how to write and send your own press release, how to create your own media contact, and how to find a voice & personality that are truly your own.

    Christina can guide you to become a confident public speaker.  She can coach you on how to talk to the media.  AND she has valuable information on how to use the media to grow your business! 

    Find out more about Christina at www.christinarowsell.com.  Plus, she is the Editor-In-Chief of the Brighter Business Empower Magazine.  Read all 5 issues HERE.

  • 00:34

    Do’s and Don'ts of Successful Business with BDC Chief Economist Pierre Cleroux

    in Business

    The Business Development Bank of Canada (BDC) released a new research report that looks at how Canada’s entrepreneurs can stay at the top of their game by mastering five fundamentals of business success and steering clear of five common pitfalls. 

    The report identifies factors that are key predictors of business success. In fact, they appear to be common to many of Canada’s “most successful” business leaders, defined as the top 20% of businesses based on recent financial performance and employment growth, regardless of the industry in which they operate. The other 80% of Canadian entrepreneurs surveyed were classified as “all others.” 

    “A common thread here is that it’s all about the power of strong relationships,” said Pierre Cléroux, BDC Chief Economist. “Whether it is about the importance of seeking outside advice, hiring and maintaining good employees, or building a solid rapport with your suppliers, never underestimate the value of relationships.”

    Join us as we talk to Pierre Cleroux.  Call us with your questions 1-877-299-9994.

    Be sure to read the Brighter Business Empower Magazine HERE. Filled with articles from industry experts.  Brighter Business Empower is to Empower Individuals To Succeed In Business.  You are a business owner.  You have questions.  We have the answer to your questions!  

  • 00:30

    How to Grow Your Business Hosting Tweet Chats

    in Business

    Heard the buzz about tweet chats? They are live events that take place on twitter at a pre-set time about a particular topic, overseen by a moderator.

    These virtual conversations are a great way to engage with your community. They go a long way in helping you connect with new people who have similar interests and strengthen existing online relationships. 

    Join us as we talk to Heather Broad, Calgary City Director for Entrepreneur Mom Now.  She'll walk us through the benefits of Tweet Chats and guide you on how to get started.  

    Learn more about Entrepreneur Mom Now HERE.  Plus, read Heather's Article in the 5th Issue of the Brighter Business Empower Magazine HERE.  

  • 00:33

    You Are A Business Owner, Now What?

    in Business

    Most business owners run their business off of passion.  They have an idea and they run with it!  Great!  Great start!  So, how's it going?  

    Brighter Business Empower was developed with the business OWNER in mind.  Most small business owners run everything.  You are the business specialist, you are also the marketing department, the accounting department, the webmaster AND the social media expert.  Except, you really only know how to do one job well.  Which is why we created learning opportunities for busy business owners.

    Through our webinars, you will learn from industry experts on how to move your business forward.  In our FREE online magazine you'll read articles with solid advice and tips on what you need to know as a business owner.  And here on our Blog TalkRadio show we discuss those articles and help you Work ON Your Business instead of just working in it.

    Join us as we talk to Christina Rowsell, Editor of the Brighter Business Empower Magazine.  We'll walk through some of the past articles that are worth looking over again.  AND we'll talk about the upcoming November Issue.  

    Read the Brighter Business Empower Magazine HERE.  And listen every week for another Work ON Your Business Radio show.

    Visit Brighter Business Empower HERE.


  • 00:31

    Three Guerrilla Web Marketing Techniques For Small Business Owners

    in Business

    If you're like most small business owners, your time is as limited as your marketing budget.

    You may also feel daunted by marketing yourself online. The sheer amount of options can be overwhelming. Yet the opportunities for growing your business are vast.

    Think about your customers' buying process. Before they commit to a purchase they’re searching Google, spending time on social media sites and watching videos online.

    By adapting to this behaviour and having a presence in all of these places, you position yourself to be seen and considered to solve your customers' problems.

    Mastering these three simple tactics can quickly boost your credibility, visibility and generation of sales leads - and it's free! 

    Join us as we talk to Laurel Lindsay.  She has helped thousands increase their credibility, visibility and generation of sales leads in her 11 years as a professional web marketer. As a tech savvy sales professional, she yields dramatic results for her clients. Laurel is the Author of “Social In 17” and is President of The New Media Group.

    You can also read Laurel's article in Issue 5 of the Brighter Business Empower Magazine HERE. 

  • 00:31

    How do you successfully start a new business?

    in Business

    So, how DO you successfully start a new business?  The answer is actually quite simple.  You must have a plan.  Most businesses that fail, experience the failure very early and primarily as a direct result of not having a plan.  They have an idea for a business and in some cases a really good idea.  The missing element is the plan.

    To ensure you have success with your business, there are four steps in creating a strategic plan.  Business leader, author, professional speaker, philanthropist and adventurer Todd Millar will walk us through those 4 steps.  

    After 25 plus years in various senior executive roles Todd Millar participated in the most notable success with the Bain Capital transaction whereby he was instrumentally involved with the acquisition of Canadian yellow pages for 1.9 billion and in less than seven months selling the company for 2.6 billion.  Having participated in the 700 million dollar profit for Bain, Millar ventured off to Base Camp Mount Everest (19k feet) with his son for a life awakening experience.  He now spends all his time providing guidance to others through coaching, consulting and professional speaking.

    Read his article "The Trouble With Startups" in the Brighter Business Empower Magazine HERE.  Learn more about Todd Millar HERE.

  • 00:32

    Business Insurance The Right Coverage for Small Business Owners

    in Business

    You've invested a lot of time and effort into building your business.  That's why it's crucial to protect what you've worked so hard to achieve.  Whether you run a home based business, occupy a retail space or several office locations, your business insurance needs are unique and you require professional advice.  

    Tracey Agnew, Insurance Advisor/Owner of Agnew Insurance Ltd, of The Co-operators says "You could be placing your entire financial future and business at risk by declining a basic coverage."  Tracey began her insurance career representing The Co-operators in 1993, and has owned and operated her agency in Calgary.  Find our more about Tracey HERE.  And read her article in the Brighter Business Empower Magazine HERE.

  • 00:33

    Top 5 Tips to Backing Up Your Work in Business

    in Business

    As a Content Consultant, Lindsay Harle of The Write Harle helps companies save time, money and writing frustrations by turning their unique ideas into strategically focused, engaging, and compelling content that closes sales faster. 

    Lindsay knows first hand that backing up your work is critical!  

    A little less than a year ago, she had home broken into. Clearly being watched, they were robbed in a matter of 5 minutes when they took their puppies out for their evening pee break. 5 minutes was all it took for her to learn some incredibly valuable lessons as a small business owner.

    Extremely efficient, the thieves took only her laptop, iPhone, iPad, and wallet. Everything she needed to run her business was taken in the blink of an eye. 

    Lindsay will walk you through the top 5 tips to backing up your work.  Some of the ticks to make sure you can get it all back, just when you thought all was lost.

    Read Lindsay's article What Being Robbed Taught Me About My Business in the Brighter Business Empower Magazine HERE!

    Learn more about Lindsay Harle and the Write Harle HERE.