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Craig Bramscher, CEO and Chairman of Brammo Inc., has taken one part response to high gas prices, one part sustainability and one part innovative industrial design and blended them all into the hottest motorcycles to hit the asphalt, the race track and the showroom in a hundred years. The fuel behind the success of the Brammo Enertia and the Brammo Encite electric motorcycles are such innovations as the Brammo Power battery and the Brammo Digital Drive Train technology that have wowed such maj
Based in Ashland, Oregon, Brammo is the first US company in 50 years to mass produce motorcycles and seem to be doing it in an effortless manner - in spite of this down economy.
Craig Bramscher, CEO of Brammojoins us to share his ideas on how, using green technologies, they may have found the secret to a thriving small business and maybe even saving the planet.