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  • 00:32

    Identity Crisis? Branding You, or Branding the Business? Which is Better? Pt 2

    in Marketing

    This is Part 2 of a 2 part show.  Rebecca Keselburg will be my guest Co-Host.  Rebecca has18 years experience in the Network marketing and  Direct selling industry and owner of Inspiring Your Shine. 


    In a Sea of Competition, CLARITY on Who you Are is Profitable!
    Copycat spin-offs.  Same old, same old.  More of the same.  When your ideal prospect goes looking for what you do, how do you show up?  DO YOU SHOW UP?


    The Lord showed me years ago, that even though millions of songs exist, I still need to produce mine.  So What?
    Another song? Who cares?
    Well- YOU DO!  When it comes to attracting and converting prospects, Who you are in the sea of competition can be  PROFITABLE.   The thing about being you, is there is no other you out there.  Let's talk about how YOU are your own 'X' factor to success, and the challenges leaders and entrepreneurs find in this very fact. 


    This is a challenge for Entrepreneurs, and Leaders on a mission.  Branding under your name or persona can also make it difficult to move on and sell later.  So, how do we manage our identity in this sea of competition?
    There may be no definitive answer at the end of the show, but this conversation is sure to get you thinking about how you show up in your space.


    I am full of ideas!  More ideas than I could execute in a lifetime. I have been known to inspire many into their "Aha!" moment.  I am a Muse to many.  You may want to join my Mastermind and sound out your ideas, get more clarity, be deliberate about how you show up and want to show up in your sphere of influence, and of course, tweak for profitability.  Let's talk about this identity crisis many of us battle with and learn why just being you, may just be the best path ever.


     

  • 00:17

    Caitlin Jenner and the Genderfication of Branding

    in Marketing

    Bruce Jenner was an iconic brand face—on the Wheaties box, the dad on the Kardashians reality show,  etc.  He was "ultra male."  Gender identification is closely tied to branding and marketers have always employed strategies that differentiated men and women.  Tynicka Battle and Liz Nickles discuss: What happens to branding when the paradigm flips? You have to rethink the entire game.  See http://www.brandzillasbrief.com for more podcasts about branding strategies.

  • 00:15

    Identity Crisis? Branding You, or Branding the Business? Which is Better? Pt 1

    in Marketing

    This is Part 1 of a 2 part show.  Part 2 will air next Friday @ 10am EST.


    In a Sea of Competition, CLARITY on Who you Are is Profitable!


    Copycat spin-offs.  Same old, same old.  More of the same.  When your ideal prospect goes looking for what you do, how do you show up?  DO YOU SHOW UP?


    The Lord showed me years ago, that even though millions of songs exist, I still need to produce mine.  So What?


    Another song? Who cares?


    Well- YOU DO!  When it comes to attracting and converting prospects, Who you are in the sea of competition can be  PROFITABLE.  


    The thing about being you, is there is no other you out there.  Let's talk about how YOU are your own 'X' factor to success, and the challenges leaders and entrepreneurs find in this very fact. 


    This is a challenge for Entrepreneurs, and Leaders on a mission.  Branding under your name or persona can also make it difficult to move on and sell later.  So, how do we manage our identity in this sea of competition?


    There may be no definitive answer at the end of the show, but this conversation is sure to get you thinking about how you show up in your space.


    I am full of ideas!  More ideas than I could execute in a lifetime. I have been known to inspire many into their "Aha!" moment.  I am a Muse to many.  You may want to join my Mastermind and sound out your ideas, get more clarity, be deliberate about how you show up and want to show up in your sphere of influence, and of course, tweak for profitability.


    Let's talk about this identity crisis many of us battle with and learn why just being you, may just be the best path ever.

  • 00:31

    Adam Dince on Personal Branding

    in Social Networking

    Adam Dince @AdamDince Director of Earned Media (SEO, Social Media & Content Strategy) at Deluxe Corporation drops by @DriveThruHR  to talk about Personal Branding


    DriveThruHR was designed to be a captivating and easy-to-digest lunch discourse that covers topics relevant to HR professionals.  Each 30-minute episode features a guest speaker who shares her or his knowledge and experience in human resources. Our hosts and special guest cover a wealth of topics, including HR Technology, Recruiting, Talent Management, Leadership, Organizational Culture and Strategic HR, every day at 12:00 pm Central Time.  The radio program is hosted by @williamtincup, @Thehrbuddy @TheOneCrystal & @MikeVanDervort..  The #1 HR show, with amazing HR conversations and follow us on the twitters at  @drivethruhr and #dthr.


    http://www.facebook.com/drivethruhr


    http://instagram.com/drivethruhr


     

  • 00:35

    What's Up with Employer Branding?

    in Business

    West Coast joins East Coast as Stephanie Krieg stops by to talk Employer Branding and showcase a few tools of the trade!


    LIVE Wednesday April 22nd at 12pm EST


    Stephanie is founder of HRCultureClub.com a corporate culture blog tracking what companies across the country do to make companies where people love to work.  She is passionate about HR tech, innovative job search startegies, and employer branding.   She’s working on a startup, Cultura, an employer branding tool to help job seekers learn about the people of a company before they even apply.  Stephanie also hosts a podcast called Secret Tech Sauce (http://app.stitcher.com/browse/feed/62081/episodes) with Ben Martinez and Gabe Villamizar. 


    Follow @HRCultureClub on all social media for what’s hot in culture!

  • 00:31

    Ep 119: Danielle M. Miller on Taking the Sting Out of Branding

    in Books

    Join Angela Lauria of The Author Incubator as she interviews Danielle M. Miller on the publishing of her book, Smatrypants Branding: The Ultimate Guide for Women Entrepreneurs to Getting Recognized, Being Remembered, and Making More Money in Business.


    People have vouched for Danielle's book, saying, among other things, that it allows them to understand that their branding is not a one-time activity and that it can change in time as it evolves. It helps the readers to discover and to own their true brand essence. When asked what it means to be a smatrypants in terms of knowing yourself and your business, she explained that "someone who is a Smartypants at branding herself knows everything about herself, and isn’t afraid to bring all the best she has to the table. It’s about honing in on authentic (real) self and expressing _that_ as your ‘brand’.” 


    Read more and get the transcript here: Danielle M. Miller on The Author Incubator

  • 01:23

    IN MEMORY OF OUR BLESSED & BODACIOUS REV. DR. PAULETTE STEVENS

    in Motivation

    Join us as we celebrate the Life, Legacy and great contribution of Rev. Dr. Paulette Stevens the founder of the Blessed and Bodacious women ministry. Dr. Paulette Stevens will be greatly missed and she was loved by many and many were impacted by her ministry. She made her transition on Sunday March 1, 2015, doing what she loved to do and that was ministering to others. Dr. Paulette Stevens was a woman of God who had many gifts as Preacher, Pastor, Life Coach and Motivational Speaker. She founded the Blessed and Bodacious ministry to encourage and motivate women too fearlessly and passionately pursue the desires of God’s heart. She leaves behind a beautiful loving family and also hundreds of women who were positively impacted by her ministry. She indeed was a phenomenal woman of God and worthy to be recognized and honored. Join us to celebrate the life and great gift Dr. Stevens was to the Body of Christ. Hope to see you there. We welcome your sincere prayers and condolence’s for Dr. Paulette Stevens family.


    From sisters and family of the Blessed and Bodacious Women’s Ministry.


    God's purpose for your life is that you would become like His Son, Jesus Christ! Stop emulating others and trying to do what someone else is doing and surrender to God's plan for your life. His plan is is uniquely designed for you and much bigger than anything you could ever imagine and it can only be accomplished by total abandonment and trust in Him. No one has seen what God has prepared for those who love Him! Do you love Him enough to trust Him with your whole life? If yes, then do it! And let the real journey began! #‎BlessedAndBodacious---Dr. Paulette Stevens.


    REST IN HEAVEN OUR BLESSED & BODACIOUS SISTER

  • 01:00

    Do you know the Difference Between Marketing & Branding? /Suzanne Tuilen

    in Business

    This week on the Networking Diva Hour are you confused between what is Marketing and What is Branding?  Branding should both precede and underlie any marketing effort. Branding is not push, but pull. Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not. A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities are in play, but the brand does not explicitly say “buy me.” Instead, it says “This is what I am. This is why I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends.”


     Discussion Topic: Brand Differentiation



    What is a brand [branding is not marketing]
    3 ways to create brand distinction + gain competitive advantage
    3 ways to align your employees to deliver on your brand promise + build advocacy 
    My co-host this week is Suzanne Tulien author of The 6 Myths of Small Business Branding e-book and co-author of Brand DNA; Uncover Your Organization’s Genetic Code to Competitive Advantage, she is helping to pave the transformational highway for businesses to grow by conscious, strategic design, not by default. 



    Check out Suzanne Tulien @ www.BrandAscension.com



  • 00:31

    Interview with Branding Expert Zahrina Robertson

    in Motivation

    Zahrina Robertson is an award winning international visual branding expert, photographer, author and speaker and thricenominated Telstra Business Woman of the Year.  Over the years Zahrina has captured brand images for leading brands such as Qantas, Business Chicks, Tourism Australia and international entrepreneurs like Richard Branson, Carla Zampatti and Ita Buttrose. Zahrina has been engaged as a speaker for Ernst and Young and Westfield.  
    A highly sought after speaker, conducting workshops on personal branding to motivate and guide corporates, start-ups and entrepreneurs.  
    Y Magazine describes Zahrina as "a powerful force of nature bent on helping others make their personal branding irresistible. Her energy and passion for her craft and helping people make an impact is intoxicating."  
    Zahrina’s inspiring new book “Profitable Portraits” is due out early 2015


    ZahrinaPhotos - Twitter, ZahrinaPhotography - FB, ZahrinaPhotography - website


    For her free Ebook branding guide, go her website and download it http://zahrinaphotography.com/

  • 00:16

    Interview with Leandra Williams Business Branding

    in Business

    Leandra Williams and I am the owner of Stingray Advisory Group and the co-owner of Gold Leaf Designs.

    We will be discussing the following:

    1) What inspired you to start your businesses?
    2) What do you do to stay informed of (or plugged in to) current business topics?
    3) What is branding and why do businesses need it?

    www.goldleafdesignsllc.com
    www.stingrayadvisorygroup.com 
     

  • 00:31

    Guest-Stephen Hensley and James Bodacious Dobson

    in Comedy

    On this episode of The Charleston Comedy Podcast we have two great guest. First guest of the night is host of the web show Wake The Fuck Up, Stephen Hensley. Stephen has worked with Razor Sharp studios on many films including the most recent film Steve:Death Collector..On his show Stephen gets super drunk and speaks with many of local talent from all over the state including musicians, artist, comedians and more...Then we will have our headliner this weekend at the Comedy Zone here in Charleston James "Bodacious" Dobson. Stand-up comedian from the Hampton roads area of Va. and has a long storied history on stage and on radio. Bo has shared the stage with the likes of Dave Chappelle, Paul Mooney, Cedric the Entertainer, Mke Epps, Sommore, Monique and the list goes on and on. Currently DL Hughley's opening act over a span of the last 3 yrs, Bo is known for quick wit, all races humor and remarkable singing voice. Bo has NO boundaries and is among the most diverse comics working today. Listen live at 11 pm eastern time!