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Long before the tech sector christened almost every type of analytics as big data, the pharmaceutical and biotech industries were heavily reliant on analytics to develop new, safer drugs, and to produce those drugs more efficiently. Big data plays a key role in building upon what we have learned about the human genome, in managing effective clinical trials, in long-term monitoring of drug applicability in real-world healthcare, and in managing the manufacturing process.
Consider what the use of big data in pharma and biotech companies means to you as a consumer. It means getting the right drug to the right patient at the right time for the right condition. Now, consider what you can learn as a business person -- no matter what industry you are in -- from the analytics techniques, and the data management and data mining concepts pioneered by big pharma.
Jim Baxter, head of the life sciences practice at Collaborative Consulting, joins All Analytics Radio on Tuesday, May 19, at 2 pm EDT, for a discussion of how pharma and biotech companies finding benefits in big data analytics.
In this show you will learn:
How use of big data analytics have evolved in the drug and medical device industries
What types of benefits life sciences companies are finding through use of analytics
What big data in pharma means to you as a possible patient
What the future holds for use of analytics in life sciences
What lessons big pharma can teach analytics professionals and decision makers about use of big data in their own business environments
Pharmaguy interviews R.J. Lewis, President and CEO of eHealthcare Solutions, about his new book "RESULTS: The Future of Pharmaceutical and Healthcare Marketing," which he co-authored with Scott Weintraub, Brad Sitler, Joanne McHugh, Roger Zan, and Stephen Morales.
The book covers 5 key themes:
Evolving Systems of Care & the ACA
A view from the manufacturers perspective
RJ will focus on the chapter about digital marketing. Questions and topics we will touch on include:
What are some of the biggest trends you are seeing in digital marketing today?
There is a shift from targeting contextually to targeting based on an audience, how is this playing out in digital marketing and where is it heading?
What are some examples of “data driven” targeting in online advertising?
What does the future hold for the newer media and platforms such as mobile and video?
How big of a role does societies concerns over privacy play in how the future unfolds?
For the chapter on a view from the manufacturer, I understand you interviewed over two dozen pharmaceutical executives. What are the main themes you heard from them?
Web Sites, Mobile Apps, Wearables Can Be Hacked!
Pharmaguy interviews Jeff Greene, digital strategy lead at New Solutions Factory. Jeff discusses the the impact on pharma marketing to physicians and consumers of the recent Ashley Madison hack and gives some advice on how to mitigate the risks.
Taylor Evan Fulks is a native Texan who moved years ago to southern Ohio. She is a wife, a mother of two daughters, and is a CRNFA~Certified RN First Assistant specializing in Open Heart Surgery. Always an avid story-teller, Taylor decided to put her pad and pen where her mouth is. "My Prison Without Bars" is her debut novel. Her writing genre of choice is mystery/romance. Even though her debut novel doesn't fall into that category, she felt compelled to start with this one, find peace, and put it on the shelf.
Michelle Cuttino is the “Queen of Plus-Size Fiction,” and serves as a freelance writer, talk radio host, and motivational speaker. She is the President of Big Body Publishing and Big Body Broadcasting. Cuttino is a plus-size lifestyle blogger, covering topics that affect full-figured women, and also blogs about publishing advice and industry events. Cuttino is the author of Love & Happiness and Me & Mrs. Jones, an eBook series adaptation of her screenplay once optioned with Queen Latifah’s Flavor Unit Films. Cuttino is part of an erotica anthology under Zane’s Strebor/Simon & Schuster imprint releasing March 2016. Read more at MichelleCuttino.com.
If you believe pharmaceutical corporations hold the health of the general public in high regard, it's time to reconsider. The industry is filled with examples of wrongful death, extortion, fraud, corruption, obstruction of justice, embezzlement, fake journals, harassment and hit lists that would make even the most hardened Mafia godfather blush. This week on the Health and Wellness show, we take a close look into the atrocities perpetrated on the public by this massive, psychopathic industry and emphasize alternatives to being another brick in the pharmaceutical pyramid. As always, we'll feature Zoya's Pet Health Segment.
Join us Friday mornings at 10am EST, where we expose the lies and emphasize the truth about health in our modern world.
On this episode of The Big Scoop with Coop I will have guest Mark On The Beatz he is a tremendous up and coming producer and you will hear about when he first started his love for music, wh o have inspired him in the music industry, his road to becoming a producer, and more right here on The Big Scoop with Coop. Season 2 is going strong so if you love music make sure you stay tuned to this episode!
Join us for a fierce conversation with health economist Jane Sarasohn-Kahn (Blogger at HealthPopuli and HealthcareDIY) about social media and the role of Big Pharma. For starters, is there a role for them? Tune in to find out. Survivor spotlight on Greg Grappone.
Are we an over medicated society? Will Marijuana always be demonized by the mainstream media? Is it insane that we now live in a country where the FDA has just approved Oxycontin for children, but still considers Cannabis a Schedule 1 Narcotic- what are they high? This week we talk Big Pharma and Legalization. Phone lines will be open so you never know who may be calling in.
Also this week we premier our brand new comedy after show Kettle Of Fish, with special guest comedian Wendi Starling.
So join Dee, Saucey and Badger for all the Verbal Anti-Psychotics we can Prescribe for your Chemically Imbalanced EarHoles!
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