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  • 01:00

    Artists, Art Fairs & ZAPP®

    in Art

    Most artists have made their peace with the digital upload systems, www.Zapplication.org, www.JuriedArtServices.com and www.EntryThingy.com. If you want to participate in the better shows you sign up and upload your images for the jury. 
    But how did this get started and what is the relationship of the individual artist or individual art fair with these systems?
    Here are our experts:
    photographer Larry Oliverson who was instrumental in introducing the concept of online applications to the art fair business by bringing artists, art fairs and Westaf (the agency which provides ZAPP) together   painter Kathleen Eaton who is an artist member of the ZAPP Oversight Committee and is writing a book about the history of art fairs   Leah Charney, Manager of ZAPP®,  oversees the ZAPP product and the 350+ clients, 570+ events and more than 60,000 active artists that use the system These guests have a long history with the organization and can provide both historical data as well as current operating information.
    We'll discuss the myths and truths about:
    how ZAPP has changed the art fair business ZAPP's relationship with the shows best practices on preparing your application and making digital systems work for you what an "artist advisor" does ZAPP is going to be around for a long time and understanding its processes and using it to its fullest is advantageous to everyone in the art fair business. 
    Call into the show: (805) 243-1338.

  • 01:00

    How to Bring Buyers to the Art Fairs

    in Art

    What can an art fair do to bring serious buyers to attend their events to buy art?  
    Our guests today are from two of the top rated shows in the country. Tne La Quinta Arts Festival is a large festival held in an affluent area in California. Art on the Square is in Belleville, Illinois, a small town near St. Louis with nearly the opposite demographics, yet both shows excel at bringing collectors to their events and their sales figures are "above average."
    How do they do it?
    The guests are:
    Christi Salamone, Executive Director, La Quinta Arts Festival, La Quinta, CA  Kathleen Hughes, Events Manager, La Quinta Arts Festival Patty Gregory, Director, Art on ths Square, Belleville, IL Anyone who has ever run an art fair, or thought they wanted to run an art fair, will learn a lot from these experienced guests. Do you want lots of applications to your show? The most important thing an event can do is bring in those committed buyers.

  • 00:32

    Presenting: The Best Business Stories - The Art of the Well-Woven Tale

    in Business

    The world's most widely read authors tell stories.  The world's least effective business folks spew raw data and stats at their audiences.  So how do you weave the necessary business info into a spellbinding story that will have folks paying attention?   Well, hereby hangs a tale.  Host Bart Jackson lays on his lyre and gives his best version of how to present an entrancing business story in several tricky situations.  Then comes the expertise:  Bart's guest, the premier presentation coach Ms. Eileen  Sinett  will correct Bart's fumbling attempts and give us the version of how the story really should be sung.   Tune in for a lot of laughs and a lot of learning.

  • 01:01

    WINNERS! America's Best Art Fair Survey

    in Art

    ArtFairCalendar.com has just finished its 1st annual "America's Best Art Fairs" survey and we are announcing the winners on this podcast.
    We asked our mailing list of nearly 50,000 art fair patrons  what was the best art fair in the country and had an amazing response from across the nation. Nearly 96% completed the lengthy 22 question survey and the answers were both expected and intriguing. 
    Not surprising: people love to attend art fairs and many travel long distances to do so and plan them as part of their vacations. The overall conclusion is: Art is Alive and Well in America and attendance at the nations shows is proof.
    Listen to find out what are the Top 50 shows in the country as voted on by the people who attend them and collect art. Find out which they have chosen as the best regional fairs, best urban fair, bestt small market show and the best cities for art fairs.
    We'll share the survey answers on:
    what makes a show "Best" why people say they attend an art fair how art fair goers find out about shows to attend why they don't attend shows they used to love how far they travel to art fairs their suggestions for show organizers   The Best Art Fairs Awards is the first national online survey of the nation’s juried fairs, designed to reward those festivals that create opportunities connecting artists and communities to celebrate the arts.
    The mission of ArtFairCalendar.com is to promote the American tradition of art fairs by showcasing the events where art collectors can find hand-crafted, one-of-a-kind fine art pieces for sale by the professional artist community and encourage the interaction of client and creator.  
     
     

  • 01:01

    6th Annual Pledge Drive Drawing

    in Business

    Connie Mettler, publisher of ArtFairCalendar.com and moderator at ArtFairInsiders.com is joined by Internet marketing expert Scott Fox to celebrate ArtFairCalendar'com's 11th anniversary online and the 6th for ArtFairInsiders.com.


    They'll be drawing names for over 50 prizes donated by artists, art suppliers, show organizers and art equipment manufacturers around the country -- plus art lessons in San Francisco and music festival passes in Tennessee!


    And just for fun they've got great stories from the art fair business that make this worth a listen.


     

  • 00:53

    Selling Prints on Demand ... The Best Way to Make Money on Your Sold Art

    in Art

    Join artist and marketing expert Leslie Saeta as she highlights ways to sell your art on-line. On today’s show Leslie is joined by AHA April co-host Margaret Sheldon. Join Leslie and Margaret as they discuss how you can make money on the paintings you have already sold. On today’s show you will learn how to sell prints on line. It’s easy and will generate lots of income!

  • 01:05

    How Art Fairs Choose and Run Their Juries

    in Art

    In a business full of taking chances the first big challenge an artist has is to make the jury cut at the shows. After all, if you can't get into the show you aren't in business. I'll be speaking with
    Mo Riley, Executive Director of the Ann Arbor Street Art Fair: Mo came to the Ann Arbor Street Art Fair (the original one) about 3 years ago from the Detroit Festival of the arts. She inherited a complex jury system that has over a dozen jurors from various media who attend on consecutive days, breaking the jurying down into small pieces. Lyn Sedlak-Ford, Board Member Art in the Pearl, Portland, OR: one of a group of 14 artists who started this show 17 years ago. There are 3 left of the original group. We'll talk about how an artist's organization chooses a jury and what they expect from their jurors. Jerry Allen Gilmore, juror for many of the nation's best art fairs: with an MFA in painting and drawing he has had a career both as an artist, exhibiting internationally, and as an arts administrator in Colorado. Currently he is concentrating on curatorial projects, artist portfolio reviews, jurying for regional and national art institutions and on his own artwork. We'll talk about:
    how to choose a jury, qualifications, diversity, experience demands on the jury how they showcase the applications jury instruction different kinds of jurying jury experiences and recommendations what your jury fee is buying you

  • 01:01

    High Winds, Liability, Flying Tents and Art Fairs

    in Art

    Everything an Artist Needs to Know about Insurance
    Art fairs can be a dangerous business fraught with problems of high winds, theft, traveling with artwork, liability issues, damages to equipment and accidents of all kinds.
    Valerie Bjarnson, Director of Online Programs for Veracity Insurance Solutions whose innovative insurance programs have made reasonably priced insurance available to artists, joins Connie Mettler to discuss why an artist needs liability insurance.
    We'll discuss
    liability issues bodily injury and property damage weather related losses theft and the best way insurance can keep protect you and your livelihood whether you only do a few shows a year or are a full time art fair traveler participating in more shows than you can remember.
    Get definitive answers for all your insurance questions and learn more: www.ACTinspro.com.
     
     

  • 00:58

    East Coast Craft Shows: The Ups & Downs of the Business

    in Business

    Connie Mettler talks with Marcy Boroff, from Renaissance Craftables, one of the east coast’s premier craft show promotion companies partnering with downtown areas and non-profits. Marcy Boroff had worked with her mother, Barbara, on shows for years and took over the business in 2010.  


    As a craft show promoter, Marcy feels very strongly that it is a partnership between the artists, the downtown areas or non-profits she is partnering with, and the community of festival-goers.  


    How did this company get from mall shows to the streets of some of the best shopping areas in the East?


    We talk about:



    the role of the show promoter and why they do it
    choosing a location to host a show and starting a new show
    building and implementing a marketing plan
    the good part of being a show promoter
    the bad part and the worst part
    building relationships with the shopping areas where they host their events
    building relationships with artists
    the future of craft shows and their economic impact


    Learn more: Renaissance Craftables General Guidelines for Artists


     

  • 00:46

    How to Enjoy an Art Filled Summer

    in Art

    It’s summertime and now is the time to incorporate art in to your summer fun. Join Leslie and June co-host Margaret Sheldon as they discuss twenty fabulous ways you can make sure art is a big part of your Summer of 2015!

  • 01:00

    Fewer Shows, More Money

    in Business

     



    Our guest will be graphic artist Carroll Swayze. Carroll has a great story about how working smarter, not harder, has put more money in her pocket and enabled her to do more of the things she loves besides creating her work. A lifelong artist, after much trial and error she has found that balance we all crave. 

    Carroll is a great storyteller with many adventures under her belt.  Doubt that she has been able to do this? Take a look at her schedule on her website, her passion for fishing is evident, and for music and the blues: http://www.carrollswayze.com/schedule.html
     
    We'll be drawing names for the first 10 winners in our 6th anniversary Pledge Drive. Hope it will be you. Pledge now. Your odds of winning are mighty good. This is not the powerball lottery folks, with millions participating, just a few lucky folks who make this website and our other online endeavors possible.

    Click here to do it now: http://www.artfaircalendar.com/art_fair/pledgedrive.html