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Most artists have made their peace with the digital upload systems, www.Zapplication.org, www.JuriedArtServices.com and www.EntryThingy.com. If you want to participate in the better shows you sign up and upload your images for the jury.
But how did this get started and what is the relationship of the individual artist or individual art fair with these systems?
Here are our experts:
photographer Larry Oliverson who was instrumental in introducing the concept of online applications to the art fair business by bringing artists, art fairs and Westaf (the agency which provides ZAPP) together painter Kathleen Eaton who is an artist member of the ZAPP Oversight Committee and is writing a book about the history of art fairs Leah Charney, Manager of ZAPP®, oversees the ZAPP product and the 350+ clients, 570+ events and more than 60,000 active artists that use the system These guests have a long history with the organization and can provide both historical data as well as current operating information.
We'll discuss the myths and truths about:
how ZAPP has changed the art fair business ZAPP's relationship with the shows best practices on preparing your application and making digital systems work for you what an "artist advisor" does ZAPP is going to be around for a long time and understanding its processes and using it to its fullest is advantageous to everyone in the art fair business.
Call into the show: (805) 243-1338.
What can an art fair do to bring serious buyers to attend their events to buy art?
Our guests today are from two of the top rated shows in the country. Tne La Quinta Arts Festival is a large festival held in an affluent area in California. Art on the Square is in Belleville, Illinois, a small town near St. Louis with nearly the opposite demographics, yet both shows excel at bringing collectors to their events and their sales figures are "above average."
How do they do it?
The guests are:
Christi Salamone, Executive Director, La Quinta Arts Festival, La Quinta, CA Kathleen Hughes, Events Manager, La Quinta Arts Festival Patty Gregory, Director, Art on ths Square, Belleville, IL Anyone who has ever run an art fair, or thought they wanted to run an art fair, will learn a lot from these experienced guests. Do you want lots of applications to your show? The most important thing an event can do is bring in those committed buyers.
ArtFairCalendar.com has just finished its 1st annual "America's Best Art Fairs" survey and we are announcing the winners on this podcast.
We asked our mailing list of nearly 50,000 art fair patrons what was the best art fair in the country and had an amazing response from across the nation. Nearly 96% completed the lengthy 22 question survey and the answers were both expected and intriguing.
Not surprising: people love to attend art fairs and many travel long distances to do so and plan them as part of their vacations. The overall conclusion is: Art is Alive and Well in America and attendance at the nations shows is proof.
Listen to find out what are the Top 50 shows in the country as voted on by the people who attend them and collect art. Find out which they have chosen as the best regional fairs, best urban fair, bestt small market show and the best cities for art fairs.
We'll share the survey answers on:
what makes a show "Best" why people say they attend an art fair how art fair goers find out about shows to attend why they don't attend shows they used to love how far they travel to art fairs their suggestions for show organizers The Best Art Fairs Awards is the first national online survey of the nation’s juried fairs, designed to reward those festivals that create opportunities connecting artists and communities to celebrate the arts.
The mission of ArtFairCalendar.com is to promote the American tradition of art fairs by showcasing the events where art collectors can find hand-crafted, one-of-a-kind fine art pieces for sale by the professional artist community and encourage the interaction of client and creator.
Everything an Artist Needs to Know about Insurance
Art fairs can be a dangerous business fraught with problems of high winds, theft, traveling with artwork, liability issues, damages to equipment and accidents of all kinds.
Valerie Bjarnson, Director of Online Programs for Veracity Insurance Solutions whose innovative insurance programs have made reasonably priced insurance available to artists, joins Connie Mettler to discuss why an artist needs liability insurance.
liability issues bodily injury and property damage weather related losses theft and the best way insurance can keep protect you and your livelihood whether you only do a few shows a year or are a full time art fair traveler participating in more shows than you can remember.
Get definitive answers for all your insurance questions and learn more: www.ACTinspro.com.
In a business full of taking chances the first big challenge an artist has is to make the jury cut at the shows. After all, if you can't get into the show you aren't in business. I'll be speaking with
Mo Riley, Executive Director of the Ann Arbor Street Art Fair: Mo came to the Ann Arbor Street Art Fair (the original one) about 3 years ago from the Detroit Festival of the arts. She inherited a complex jury system that has over a dozen jurors from various media who attend on consecutive days, breaking the jurying down into small pieces. Lyn Sedlak-Ford, Board Member Art in the Pearl, Portland, OR: one of a group of 14 artists who started this show 17 years ago. There are 3 left of the original group. We'll talk about how an artist's organization chooses a jury and what they expect from their jurors. Jerry Allen Gilmore, juror for many of the nation's best art fairs: with an MFA in painting and drawing he has had a career both as an artist, exhibiting internationally, and as an arts administrator in Colorado. Currently he is concentrating on curatorial projects, artist portfolio reviews, jurying for regional and national art institutions and on his own artwork. We'll talk about:
how to choose a jury, qualifications, diversity, experience demands on the jury how they showcase the applications jury instruction different kinds of jurying jury experiences and recommendations what your jury fee is buying you
In the beginning art fairs were created and artists and art buyers flocked to attend. You were one of them. Your mother and your friends thought your work was wonderful and maybe they were right, so off you went to the marketplace. How did it go? Was it a triumph or a humbling experience?
A panel of beginner and experienced artists from various media discuss their "first time." What you will learn:
how they prepared
where they were, big or small fairs
how it impacted their lives
their biggest disappointments and their biggest surprises
learning from their own mistakes vs learning from other's mistakes
what they wish they had known then and how they used that information
the good, the bad and the really ugly
how to do three shows in three days and other extreme adventures
their #1 tip for a first time show
How does an art festival market their event to the public without big name entertainers, wine tasting areas, children's stages, interactive activities for fairgoers? In other words, strictly an art fair.
Sharon McAllister, Executive Director of ArtFest Fort Myers (FL) joins Sara Shambarger, Director of Art Fairs, at the Krasl Art Center, including Krasl Art Fair on the Bluff in St. Joseph, MI, on this episode. Sharon and Sara have been in the art fair business for well over fifteen years, travel to visit other art fairs and have a wide perspective on creating a community-wide event that facilitates "buy-in" by the local population.
This show will have strategic information that will be useful to artists and show organizers
We'll talk about:
what they do to make an art fair attractive to buyers and how artists are their partners in doing this
how artists can help them in their mission to bring buyers to the shows
what they think artists can be do to maximize their sales
the challenges they face marketing tthe events during "high season" in their resort communities
how to bring in an audience when the focus is solely on the art fair, without big name entertainers, wine tasting, road races, zumbathons, stilt walkers, intrusive sponsor booths, children's stages
Around just about as long as the Internet email marketing has been pooh-poohed as "old school" and no longer relevant. Our guests Mckenna Hallett and Scott Fox beg to differ.
In 1992, Mckenna launched her own business selling jewelry. Living in Hawaii she had to figure out how to reach a much wider audience. She turned to the fledgling Internet, built a website and developed an email marketing campaign. Since then Mckenna has sold more than 40,000 pieces of jewelry to more than 200 shops. Today she continues to sell steadily to over 50 shops and galleries across the nation.
Best-selling author, Scott Fox was in Silicon Valley as the Internet was exploding into new opportunities. Instead of pursuing his intended law career he became engaged in strategizing on how to capitalize on the new technology, starting and consulting in many e-business start ups. Today he hosts a popular online business training forum, podcasts about online business opportunities, consults on new online businesses and coaches entrepreneurs worldwide.
They are both passionate about email marketing and see it as the best way to reach others - in their inboxes. They share a commitment to helping others use the power of the Internet to design successful lives.
We talk about:
building and growing your email list
integrating your website with your email marketing
ways to manage your list and possible providers
best practices in reaching your audience
the top reasons for using email marketing
email vs Facebook and other social media
optimizing for mobile
This segment is pre our conversation with Lauren Odell Usher Sharpton
Today on the Art 4 All People airwaves we are going to have an engaging dialogue with the Co-Founder's of Art is Moving and Art 4 All People. We will talk about Art as a form of Service, Art Break Day, Volunterism, and Transformation.
Art is Moving is a non-profit organization whose main goal is for all people to discover the benefits of art. Art matters and is a necessary component to a heathly society because it is an exquisite tool for learning about oneself, expressing one's emotions and thoughts, and offers the opportunity for a community to come together and grow. There are several ways to experience art and feel its positive impact. You can make it, talk about it, look at it - all are essential and Art is Moving exists to ensure that everyone is provided the opportunity to do all three without fear. Art is Moving's annual Art Break Day involves several cities from around the world coming together to offer FREE art making to anyone and everyone. It is easy to join in the fun, You can donate, sponsor, volunteer, or host an Art Break Day in your city.
Art is Moving is Co-Founded by Lauren Odell Usher Sharpton and (Art 4 All People's) Lisa Rasmussen
Today we will have a lively conversaton with artist Carol DuChamp about the Art of Life and the Art of Trekking. She is fellow Arts and Healing artist and currently she is in our Art 4 All People exhibiton, MUSE: The Art of Transformation and Healing at the Institute for Art and Healing at Commonweal in Bolinas. Listen in for the transformation.
A local Bolinas resident, Carol Duchamp began her practice as a painter in 1985 under the watercolor mentorship of artist Jackie Kirk, and began exhibiting her paintings in the San Francisco Bay Area in 1993.
Indeterminacy and chance play a role, as does the element of water. Carol paints on pre-soaked 300-lb Arches watercolor paper. Her process takes place in the unplanned moment. This is both the beauty and the challenge. If the spirit is clear at the time of painting, access to intuitive resources becomes easier. If the mind is cluttered, the level of concentration is diminished and the result put at risk.
Carol is passionate about the healing powers of creativity, and imagination as essential creative principle. She taught Healing Art Transition courses at UC Santa Cruz Extension and enjoys helping others nurture their inner artist. She studied Transformative Arts at JFKU in Berkeley. She is founder and director of Art Trek, a small company that orchestrates travel study art classes to exotic such as France, French Polynesia, Italy, the American Southwest and Bali & Java, Indonesia. Carol is also a writer whose novella Garlic and Roses is nearing completion.
destinations such as France, French Polynesia, Italy, the American Southwest and Bali & Java, Indonesia. Carol is also a writer whose novella Garlic and Roses is nearing completion.