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Most artists have made their peace with the digital upload systems, www.Zapplication.org, www.JuriedArtServices.com and www.EntryThingy.com. If you want to participate in the better shows you sign up and upload your images for the jury.
But how did this get started and what is the relationship of the individual artist or individual art fair with these systems?
Here are our experts:
photographer Larry Oliverson who was instrumental in introducing the concept of online applications to the art fair business by bringing artists, art fairs and Westaf (the agency which provides ZAPP) together painter Kathleen Eaton who is an artist member of the ZAPP Oversight Committee and is writing a book about the history of art fairs Leah Charney, Manager of ZAPP®, oversees the ZAPP product and the 350+ clients, 570+ events and more than 60,000 active artists that use the system These guests have a long history with the organization and can provide both historical data as well as current operating information.
We'll discuss the myths and truths about:
how ZAPP has changed the art fair business ZAPP's relationship with the shows best practices on preparing your application and making digital systems work for you what an "artist advisor" does ZAPP is going to be around for a long time and understanding its processes and using it to its fullest is advantageous to everyone in the art fair business.
Call into the show: (805) 243-1338.
What can an art fair do to bring serious buyers to attend their events to buy art?
Our guests today are from two of the top rated shows in the country. Tne La Quinta Arts Festival is a large festival held in an affluent area in California. Art on the Square is in Belleville, Illinois, a small town near St. Louis with nearly the opposite demographics, yet both shows excel at bringing collectors to their events and their sales figures are "above average."
How do they do it?
The guests are:
Christi Salamone, Executive Director, La Quinta Arts Festival, La Quinta, CA Kathleen Hughes, Events Manager, La Quinta Arts Festival Patty Gregory, Director, Art on ths Square, Belleville, IL Anyone who has ever run an art fair, or thought they wanted to run an art fair, will learn a lot from these experienced guests. Do you want lots of applications to your show? The most important thing an event can do is bring in those committed buyers.
Everything an Artist Needs to Know about Insurance Art fairs can be a dangerous business fraught with problems of high winds, theft, traveling with artwork, liability issues, damages to equipment and accidents of all kinds. Valerie Bjarnson, Director of Online Programs for Veracity Insurance Solutions whose innovative insurance programs have made reasonably priced insurance available to artists, joins Connie Mettler to discuss why an artist needs liability insurance. We'll discuss liabil
In a business full of taking chances the first big challenge an artist has is to make the jury cut at the shows. After all, if you can't get into the show you aren't in business. I'll be speaking with Mo Riley, Executive Director of the Ann Arbor Street Art Fair: Mo came to the Ann Arbor Street Art Fair (the original one) about 3 years ago from the Detroit Festival of the arts. She inherited a complex jury system that has over a dozen jurors from various media who attend on conse
Jewelers Bonnie Blandford, in Michigan, and Carla Fox, in Oregon, are artists who organize popular annual art fairs in Kalamazoo and Bend, respectively. Join us as we learn about their passion to create a marketplace where their fellow artists can sell their work. How do these women do it all? Create distinctive one of a kind work, travel to art fairs and host events for their peers? Pick up tips on how you can do this in your community.
Connie Mettler will be speaking with Kathrine Allen-Coleman, a painter from Georgia who participated in Coconut Grove, Reston, Old Town, Columbus, Des Moines, Ann Arbor Street Art Fair and more Andrew Shea, a glass blower from Minnesota who was in Belleville, Old Town, Des Moines, Madison, Uptown, Port Clinton, Saint Louis and more Bruce Reinfeld, a photographer from Philadelpia who was Columbus, Des Moines, Cherry Creek, Plaza and more All of these artists had "dream" schedule
ArtFairCalendar.com has just finished its 1st annual "America's Best Art Fairs" survey and we are announcing the winners on this podcast.
We asked our mailing list of nearly 50,000 art fair patrons what was the best art fair in the country and had an amazing response from across the nation. Nearly 96% completed the lengthy 22 question survey and the answers were both expected and intriguing.
Not surprising: people love to attend art fairs and many travel long distances to do so and plan them as part of their vacations. The overall conclusion is: Art is Alive and Well in America and attendance at the nations shows is proof.
Listen to find out what are the Top 50 shows in the country as voted on by the people who attend them and collect art. Find out which they have chosen as the best regional fairs, best urban fair, bestt small market show and the best cities for art fairs.
We'll share the survey answers on:
what makes a show "Best" why people say they attend an art fair how art fair goers find out about shows to attend why they don't attend shows they used to love how far they travel to art fairs their suggestions for show organizers The Best Art Fairs Awards is the first national online survey of the nation’s juried fairs, designed to reward those festivals that create opportunities connecting artists and communities to celebrate the arts.
The mission of ArtFairCalendar.com is to promote the American tradition of art fairs by showcasing the events where art collectors can find hand-crafted, one-of-a-kind fine art pieces for sale by the professional artist community and encourage the interaction of client and creator.
Art fairs not working for you? Not getting into the shows where you know you can sell your work? Tired of being on the road? Looking for a new adventure?
Meet two painters who can say both yes and no to the questions above. Yes, the art fairs work but they wanted to try some new ideas for marketing their work. Where did they turn? Social media!
In March, Carrie Jacobson, a painter from Connecticut, drove from Virginia to Arizona, painting, doing a show and visiting her dad. She found buyers who paid for the whole trip in advance and she had more paintings to sell when she reached her destination. Painter Scott Coleman from Georgia has been doing art fairs forever (I met him at my first art show back in the good old days), but in recent years has been using his blog and Facebook to sell "a painting a day." He sold 365 "Daily Cupcake" paintings in a year and a half. Imagine -- no rejection letters, no booth fees, no storms, just creating art -- and oh, Marketing! Remember, being an artist is 50% creating and 50% marketing.
Is there some inspiration here for your art marketing?
Our guests are potters Jan Richardson and Robert Briscoe, well known in the artist community not only for their fine work but their generosity in developing opportunities for other artists.
Living in rural Maryland Jan developed the Valley Craft Network in 1982, a tour that continues to bring buyers from nearby Baltimore and Washington, DC, into the region to visit studios.
After a move to Washington State about six years ago she found few opportunities for selling her work and since then has worked within that community, creating art shows and the Peninsula Artists Studio Tour.
Robert Briscoe has been exhibiting his functional beautiful pottery at art festivals since 1970. In 1992 together with 7 of his friends they started the St. Croix Valley Pottery Studio Tour, which has become a national pottery phenomenon.
It started as a simple idea: bring together a group of potters to create an event that would be larger in scope than any individual's studio sale. In its' 22nd year it has grown to include 50 potters (43 of them invited from elsewhere).
The studios are within an hours' drive of Minneapolis. Collectors and pottery lovers come from all over N. America to enjoy the celebration and collect this fine handmade work.
Art publishing is a big business. Have you explored licensing your images for print? This podcast sorts out the basics. What you will learn:
1. What it means to license your art (how it works, contractual permission, etc - a broad overview)
2. How to create art that works for licensing
3. How long it takes to make money
4. Basic expectations manufacturers have of artists who license their art (digital files, website, etc)
5. Some day-to-day realities of life in the art licensing industry (lots of competition, art changes, deadlines, quick turnaround requests, often no response to submissions...)
Our guest is artist Tara Reed who founded her art licensing business in 2004. She creates art that helps sell products, teaches artists about the business side of licensing and blogs about licensing at www.ArtLicensingBlog.com. She serves on the Advisor Board of SURTEX, a premier trade show for the art licensing industry.
New art fairs are necessary for the evolution of the art fair business because artists need new markets and even reliable shows sometimes don't continue to thrive.
We speak with 4 show directors who are developing events for their communities:
Rae Marie Schneider and Kim House, St. John's River Festival of the Arts in Sanford, FL, had solid community participation at their inaugural show in 2012. They'll talk about how they did it and their plans for 2013. Dennis Gorg, a 10 year event organizer who has a new show in June in St. Louis, MO, MidTown Taste ART FAIR. We'll learn how an experienced producer leverages his skills for a new event. Tim Reilly, is the director of The Cotton South Fine Art Festival in Madison, GA, debuting in September 2013. Still in the throes of filling his show, raising money and working with sponsors, we'll hear how a new director makes his plans. This show will be full of information for everyone thinking of starting a show with ideas for new show directors and will fill in the nuts and bolts of show development for artists as well who wonder where their application and booth fees go.
Established event promoters will enjoy the creative ideas that these people pull together to make their events a success for everyone involved.
Storms are no strangers to the nation's art fairs. Show organizers and artists plan for inclement weather as a matter of course. In the aftermath of the nation's worst storm in history, Hurricane Sandy, people on the East Coast are working toward reestablishing equilibrium in all areas of their lives. The heavy economic toll continues to be counted. This coming weekend's Fine Arts & Crafts Show at the Westfield (NJ) Armory has been cancelled by the National Guard. How does this
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