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If you've wondered what Programmatic Advertising is and wanted and in-depth understanding of the technologies and capabilities, this will be the best explanation you'll ever find. We interviewed Pete Kluge, Product Marketing at Adobe in charge of Programmatic & Display Advertising. He walked us through every aspect of Programmatic Advertising, the subsystems, as well as insights on the state of the industry, challenges, and opportunities.
For a full write-up with links and descriptions of common definitions, check out our post on the Marketing Technology Blog, What is Programmatic Advertising?
Last month, Rovi announced a joint initiative with speech-recognition specialist, Nuance Communications, that will see the companies collaborating on an end-to-end solution for conversational entertainment discovery. The solution will integrate Nuance's Dragon TV voice-recognition, text-to-speech and voice biometrics technologies with Rovi's cloud-based Conversational Services.
In this video interview with [itvt] Editor-in-Chief, Tracy Swedlow, Rovi's VP of Strategy and Execution, Paul Stathacopoulos, discusses the new initiative and more.
STAY TUNED! TV of Tomorrow Show NYC 2015 December 3rd SVA Theatre, New York City
Contact Tracy Swedlow for speaking & sponsorship opportunities: firstname.lastname@example.org 415-608-4766
Tickets are currently $875 and go up to $1075 November 1st. http://tvotnyc2015.eventbrite.com
Thanks to our sponsors! Adobe (Premier) Videology (Diamond) Viamedia/Placemedia (Bronze) Rovi (Bronze) Digitalsmiths (Bronze) You.i (Platform Development) Experian (Master Class) Rentrak (Cocktail Party) FreeCast (Delegate Bags) CalReply (Exhibitor) AT&T AdWorks (Lanyards) Canoe (Supporting) comScore (Supporting) Clearleap (Supporting) Alticast (Supporting) Accedo (Supporting) Ovee (Streaming) Breakaway Communications (Marketing and PR)
Today on Video Marketing Madness – The Best Video Editors for You.
The top three with the most functionality are:
Final Cut Pro for Mac (approx. $300)
Sony Vegas for PC ($100)
Adobe Premiere for PC and Mac (approx. $40 per month)
The following editors are not as advanced but are easy to use:
AVS Video Editor for PC ($60)
Cinelerra for Linux (free)
Pinnacle Studio for PC and iOS ($60):
Kdenlive for Mac and Linux (free)
ivsEdits for PC (free)
CyberLink PowerDirector for PC with 100 tracks ($75)
Corel VideoStudio for PC. Lots of input and output formats ($80)
Lightworks for PC, Mac and Linux. Free for the basic and $60 for the upgrade. Lots of output formats
WeVideo.com is an inexpensive online editor.
And a great editor Ray is promoting. It works with Mac, PC and Linux and is very functional. Download it free from Ray the Video Guy
On this Hempisode you will learn about Building Hemp Adobe Homes and why it's so crucial for us to do this!
This is a very exciting Hempisode with Designer, Engineer and Innovator Kevin Hodge as we dive deeper into the uses, benefits and sustainable value that hemp provides as a building material and an economic and health savier for the United States and ultimately the world!
Let's Connect and Spread the Word about Hemp!
Kirby Maurier’s Debuts new album “Doing The Most” debuted on Soundscan’s Current R&B charts at #162 (8/6/15). “Doing The Most” is also the first R&B album from an independent female singer based in South Florida to chart on Soundscan’s R&B Chart since December 2011.“Doing The Most” was released on Valholla Entertainment on July 31st featuring production from Miami-based producer Vegas Fontaine. The 9 track effort has been well received and was also featured by iTunes and Apple Music during the first week of release. “This release has been years in the making and thanks to Kirby’s supporters, the release was a success,” says Valholla Chairman/Chief Executive, Vince “Valholla” Eyma. “We took a risk releasing the album with no visuals or new singles, but it paid off.”“Doing The Most” features a 16 page Digital Booklet with photography by Woo Supreme, liner notes, lyrics, and is presented by Adobe Slate. “Doing The Most” is available digitally with physical albums provided through Amazon On Demand via Valholla Entertainment
Hello all. Last month was disappointing. Due to a series of fires in my area I couldn't call out and talk to my guests. I had to cancel my show.
Well, onward we go. My two guests for September are Larry Keith Collins and Wanda Snow Porter. I can't beleive I just typed September....where has the summer gone?
Larry is the author of Lakeview Park, a book of short stories, He has just completed The McGregor Chronicles: Book 1 - Saving Mike and The McGregor Chronicles: Book 2 - Escape from Eden. He is working on more sequels in the series. Larry lives in Dana Point, California, visits Hawaii whenever he can, and surfs every weekday.
Wanda Snow Porter grew up in a small town on the California coast riding horseback on land once part of an old Mexican rancho. An avid horsewoman, she has owned and trained horses all her life. She enjoys bird watching, photography, and being a docent at Rancho Nipomo's historic Dana Adobe. Her books include Spurs For Jose, Remedy and Riding Babyface.
I'm crossing my fingers that some of our fires will be under control by the time the show airs. I hope you can join me.
Essentialism; The Disciplined Pursuit of Less by Greg McKeown
This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Greg McKeown. The original live interview was 9/11/15.
Greg McKeown has dedicated his career to discovering why some people break through to the next level—and others don’t.
The definitive treatment of this issue is addressed in McKeown’s latest project: the instant New York Times and Wall Street Journal bestseller, Essentialism: The Disciplined Pursuit of Less. As well as frequently being the #1 Time Management book on Amazon, this book challenges core assumptions about achievement to get to the essence of what really drives success.
McKeown is the CEO of THIS Inc, a company whose mission is to assist people and companies to spend 80 percent of their time on the vital few rather than the trivial many. Clients include Adobe, Apple, Google, Facebook, Pixar, Salesforce.com, Symantec, Twitter, VMware and Yahoo!.
His website is http://gregmckeown.com/
To order the book click HERE
For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com
Overview of Software Licensing Audits
Engineeer and Architechts be on notice - Autodesk, Adobe and Microsoft can audit your internal coroprate installations of Autocad software and make sure you have properly licensed, and are properly pahying for your companies usage of these companies software products. Small to mid-size, and even large businesses in the archtiecture and engineering field are subject to a "voliuntary" (at risk of a federal copyright lawsuit) software audit if they are using unlicensed software. The software companies and the BSA - the business software alliance - can find out about software infringement in many different ways.
This software law podcast will scrtach the surface on how the Autodesk audit works. Attorney Steve Vondran is shooting this show from his office in San Francisco, California.
Today on Video Marketing Madness - 5 Tips for Shooting Videos on a Budget:
1) Camera. You can use your iPhone or a good Android (S5 or Galaxy Note). Get an app to control things like the iris and focus. iPhone has one called FiLMiC Pro. You can buy a camera at Best Buy for as little as $400 but make it has an audio input
2) Camera stabilization. Make sure you have a tripod (and adaptor if you use your cell phone). $40 will get you a good tripod at Best Buy
3) Audio. Folks judge a video by its audio. Try to stay away from the built it ambient mic and use a lapel mic that plugs into the camera. KV technologies has an adapter for cell phones. Rode makes a mic for cell phones and iPads. Ray sells a mic and tripod for cell phones.
4) Editing software. IMovie will edit right on your iPhone or iPad. Android has an app as well. Adobe Premier works on a PC or Mac. WeVideo.com is a good, free online editor
5) Lighting. Make sure you have plenty of that. Shooting outside is good. Indoors - use LED or modern florescent light bulbs
Video Marketing Madness made possible today by AWeber...the best way to grow and manage your list.
Be sure to "Like" the Video Marketing Madness Facebook page to get the plenty of useful tips and the news of the week:
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There’s been talk that A/B testing is dead, that this function is problematic and no longer effective for digital marketing. The reality is most marketers aren’t efficiently leveraging or even understanding what A/B testing is. For instance, they mistake redirection – taking a population and introducing it into another experience to see how it affects conversion – for testing, which leaves them feeling like something is still missing. And it is.
A/B testing is most valuable when it complements discovery mechanisms, such as multivariate testing and automated personalization, to vet a hypothesis first and then use A/B testing to assess it. The issue is that marketers simply aren’t viewing testing holistically – as one part of the marketing puzzle that also utilizes other capabilities such as analytics and targeting.
So how does a marketer unlock the full potential of A/B testing? Adobe’s A/B testing expert, Drew Burns, is on the show to discuss how this process works as well as provide real-world use-case examples. He also discusses:
How A/B testing has evolved from gut instinct to calculated risk
How an organization can create a ‘testing culture’ that encourages collaboration between marketers and creatives
The new challenges of A/B testing today such as identifying different variations of creative assets to test, or how a team should be organized in their testing process.
Have you ever wondered how you can create income without having to actively work for it?
How can you start generating income TODAY allowing more people to be served by your gifts?
Join Chris Miles with Money Ripples as he interviews Heidi Totten how she teaches her clients how to make more money utilizing technology and marketing.
And be sure to take advantage of her FREE strategy session now!
Check it out!
Heidi Totten Bio:
With over 15 years of experience in recruiting, sales and marketing, Heidi has worked for clients such as SAIC, AOL, Overstock, Goldman Sachs, WashingtonPost.com, TD Ameritrade, Adobe, and other start-up companies throughout the US and around the world.
She's a connector, a networker, intuitive about business strategy, tech savvy, and loves working with people one on one and getting in the thick of their business!
Chris Miles Bio:
Chris Miles, the "Cash Flow Expert," is a leading authority showing entrepreneurs and their spouses how to quickly free up and create cash flow and lasting wealth TODAY spending time doing what they love most! He has been featured in US News, CNN Money, Bankrate, interviewed internationally on TV and radio, and has a high reputation with his company, Money Ripples getting his clients fast, life-altering financial results.
Today on Video Marketing Madness - Products to Help Your Video Marketing Business:
1) Landing page software for sales videos and to capture leads. LeadPages is easy and fast and good for one off pages. Instabuilder2 is like LeadPages but it’s a WordPress plugin.
2) Adobe Creative Cloud. Full suite of Adobe creative software for the great price of $20 a month.
3) Screen capture software. Camtasia for PCs and ScreenFlow for Macs.
4) Communications. Skype for video phone calls, send files, run podcasts, etc. Facebook for instant messaging, groups and fan pages. Twitter is a great way to contact people with messages:
5) E mail marketing and list building. We think AWeber is the best...but there’s also GetResponse, MailChimp, etc.
Be sure to "Like" the Video Marketing Madness Facebook page to get the plenty of useful tips and the news of the week.
Subscribe to the show on iTunes at and get all kinds of Free stuff from Ray the Video Guy!