"the swom" talk radio podcasts

Zane Safrit talks about small business, innovation, word-of-mouth, leadership, generating positive cash-flows, topgrading, social media, blogs and bloggers, the economy.. ... more

User Friendly Thinking interviews subject matter experts and industry thought-leaders on topics related to web design, content management, Internet marketing and social m ... more

Jackie Huba, Co-Founder of The SWOM, The Society for Word-of-Mouth (Theswom.ning.com) and co-author of Creating Customer Evangelists: How loyal customers become a volunteer sales f ... more

A random walk through a random assortment of ideas and resources about Word-of-mouth. My guest speaker cancelled. I'm doing the show in an almost ad-lib fashion. At the very least ... more

Word-of-mouth. What is it? How do you get it? Why it's more than slap-on viral cartoon an ad agency sold you (the equivalent of a marketing happy meal). How long has Word-of-Mouth ... more

Jackie Huba, co-author of Creating Customer Evangelists, founder of The Swom, The Society for Word-of-Mouth (http://theswom.ning.com) joins me to talk about what she sees are the t ... more

Interview with Ben McConnell, author of Creating Customer Evangelists and Citizen Marketing about how to encourage customers to spread word of mouth about your company. We'll also ... more