David Zinger, founder of the Employee Engagement community on Ning (http://employeeengagement.ning.com) will talk with me today about employee engagement and its role in corporate ... more

A random walk through a random assortment of ideas and resources about Word-of-mouth. My guest speaker cancelled. I'm doing the show in an almost ad-lib fashion. At the very least ... more

Jackie Huba, co-author of Creating Customer Evangelists, founder of The Swom, The Society for Word-of-Mouth (http://theswom.ning.com) joins me to talk about what she sees are the t ... more

Interview with Ben McConnell, author of Creating Customer Evangelists and Citizen Marketing about how to encourage customers to spread word of mouth about your company. We'll also ... more

Word-of-mouth. What is it? How do you get it? Why it's more than slap-on viral cartoon an ad agency sold you (the equivalent of a marketing happy meal). How long has Word-of-Mouth ... more