"the swom" talk radio podcasts

Zane Safrit talks about small business, innovation, word-of-mouth, leadership, generating positive cash-flows, topgrading, social media, blogs and bloggers, the economy.. ... more

User Friendly Thinking interviews subject matter experts and industry thought-leaders on topics related to web design, content management, Internet marketing and social m ... more

Jackie Huba, Co-Founder of The SWOM, The Society for Word-of-Mouth (Theswom.ning.com) and co-author of Creating Customer Evangelists: How loyal customers become a volunteer sales f ... more

Word-of-mouth. What is it? How do you get it? Why it's more than slap-on viral cartoon an ad agency sold you (the equivalent of a marketing happy meal). How long has Word-of-Mouth ... more

Jackie Huba, co-author of Creating Customer Evangelists, founder of The Swom, The Society for Word-of-Mouth (http://theswom.ning.com) joins me to talk about what she sees are the t ... more

Interview with Ben McConnell, author of Creating Customer Evangelists and Citizen Marketing about how to encourage customers to spread word of mouth about your company. We'll also ... more

David Zinger, founder of the Employee Engagement community on Ning (http://employeeengagement.ning.com) will talk with me today about employee engagement and its role in corporate ... more