Selling to the C level is all about reaching and influencing Executive leadership ie, CEO, CFO, COO to follow your lead in a sales effort. I will interview leaders who are current ... more
When your selling to the "C" level of a company you need to have a plan and a process. Bryan Flanagan teaches ways for any sales person to get in and get action from the "C" level ... more
Tim Davis is a speaker and coach for leaders in business. He believes everyone of us has been given a unique gift and it is our job to use that gift, not for us, but rather to ser ... more
Jeff Cockrell is a business professional with over 20 years experience in sales, management, and training. He is an Area Representative with John M. Jennings and Associates, in th ... more
Companies are consolidating. Publishers are re-restrategizing and re-reorganizing. Developers of educational products and services are selling to districts with historically tight ... more
There is a growing demand for skilled sales professionals to call on K-12 decision makers, especially those who have experience and success selling at the district level. With a l ... more
Everyone who sells any product or service to schools wants to know how to do a better job managing the sales process with senior level school administrators. Two issues are coming ... more
Selling to Schools is no easy task, and recruiting and hiring top-notch sales talent is becoming a more challenging process. As competition heats up and the economy cools, both par ... more
How are K-12 teachers and school administrators using social networks? What do the trends and attitudes suggest to companies selling to schools or marketing to schools? Listen to h ... more
How do you develop an effective compensation model for a sales organization that will sell into the higher education market? There are plenty of factors and scenarios you need to ... more
A few years ago complex sales were a small segment of the sales being done on any given day. However, given today’s economic conditions, the increasing need to do more with ... more
Selling is the one profession that anyone can get into at any time. You don't need a college degree or years of training to make a good to very good living. You don't need any mone ... more
We joke about presentations and demos with the colloquial name “dog and pony show.” Joe Caruso, leadership consultant to the education industry, calls most product dem ... more
Organizing and tapping into the services of an advisory group has been a solid strategy for many companies that sell to educators. What’s the difference between an advisory ... more
The ISTE conference is the biggest event of the year for the educational technology industry. Tune in as STS trade show sales and marketing specialist, Keith Reznick, of Creative ... more
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