Schools are buying more digital instructional and reference materials than ever before. The use of eBooks is rapidly taking off. As the shift from print to digital accelerates, wha ... more
Now that schools are wired and Internet access is ubiquitous, what’s next for technology companies that sell to schools? Now the challenge is finding pockets of opportunity – schoo ... more
A new study shows the shift from print books to ebooks is accelerating, the most dramatic change in the K-12 market in a century. Is education marketing or selling to schools a pri ... more
With school budgets tighter than ever before and a bleak outlook for a couple of years, it may be time to consider new approaches. While most commercial businesses use credit, scho ... more
The phone is integral to our lives but not always properly integrated into the education sales process. As education marketing managers seek ways to fill their sales pipeline with ... more
Sizing K-12 market segments has always been a challenge. Traditional school market research methods, usually surveys of educators or school-market resellers, have been inconsistent ... more
As the first semester winds down for schools and the fiscal year for most education market companies wraps up, we often see surges in human resource reallocation. If you are a sal ... more
As budgets for public schools are getting slashed, publishers and developers of a wide range of educational products and services are looking for new customers. Many marketing mana ... more
If you're responsible for managing a sales team for a company that sells to schools, you know that the challenges of the K-12 market make your job really tough at times. Making mat ... more
Marketing to schools by exhibiting at conferences has always been a popular way for companies to generate sales leads from educators. But now, with attendance falling at many trad ... more
English Language Learners (ELLs) are the fastest growing segment of the school population. As the number of students from non-English speaking homes soars, schools are looking for ... more
A new comprehensive study of online learning shows rapid growth, and along with it, big implications for education marketing executives involved in developing and selling products ... more
Important tips for education marketing are revealed by educator "secret shoppers" at TCEA 2011, one of the largest conferences for companies that sell educational technology produc ... more
The 2010 Horizon report for K-12 education provides educational technology companies with important insight about trends that may bring dramatic changes in our K-12 schools. Anyone ... more
Florida has led the way with educational technology. But now, Florida is dealing with the country’s worst financial situation. How will the budget deficit impact schools and the de ... more
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