Is it wise for companies to direct consumers to their Facebook pages instead of their websites? That's the subject our panel will discuss on Saturday, August 14, at 10 a.m. Pacific ... more
The rest of the show
Neville Hobson and Shel Holtz will join with listeners in a live, interactive discussion of the blurring line between internal and external communications and what it means to peop ... more
The next episode of FIR Live will look at the communication efforts surrounding the Deepwater Horizon explosion and subsequent oil spill—the worst in U.S. history. Our guests are… ... more
Based on Eric Schwartzman's question in FIR #333, how can companies get their messages out through social media communities when the members of those communities are engaged in con ... more
This is the show rescheduled from our May episode that was canceled due to technical difficulties. On his blog, ?John Cass asked five questions? about the impact of "The Cluetrain ... more
Jane Rowe raised the issue in the FIR FriendFeed Room: "At what stage do marketers and communicators really need to get to grips with new communication tools?"
We'll discuss the question raised on the blog eGov.au: "I've often wondered about the strength of the relationship between an organisation's commitment to internal communications a ... more
Forrester Research has released results of a study indicating only 16% of people who "use" corporate blogs trust them. We'll discuss these results, what they mean, and whether ther ... more
Edelman President and CEO Richard Edelman will join hosts Neville Hobson and Shel Holtz to discuss the role of trust in communications, including a look at the Edelman Trust Barome ... more
For every company with a full complement of communicators on the payroll, there are dozens of communicators toiling to manage all of their companies' communication efforts all by t ... more
Marshall Kirkpatrick of ReadWriteWeb explored both sides of the increasingly popular business activity of monitoring social media. He wrote: "It's kind of a modern day horror story ... more
It's not unusual for communicators to feel stifled by corporate attorneys whose counsel, often viewed as contrary to the organization's reputational interests, is rubber-stamped by ... more
Outreach by PR professionals to influencers via online channels has resulted in a firestorm of criticism. A recent form email from a publicist designed to generate awareness for hi ... more
One study suggests that 85% of organizations plan to increase their email marketing efforts. But another finds that two-fifths of marketers don’t even know if their email messages ... more
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