If you're not confident in the value of your offer or skill, it's going to come across in your copy. In this episode I guide you through a little personal Q and A that you can do q ... more
When your customer reads your sales page or your web copy, they want to know some basic questions. Many businesses forget to answer them and the customer simply walks away to find ... more
In Part 1 of Confidence With Copy we looked at some questions you ask to reveal the real value of your service to your customer. In this second part, we take those answers and show ... more
A common copywriting mistake is to miss out the "in a nutshell" phrase of what your offer actually is. In this 15 minute episode we'll look at: What a "nutshell" sentence is, why i ... more
Testimonials are a great way of increasing your social proof and credibility. But there's a lot more that you can do than just ask people to say nice things about you. To get the b ... more
Todays show is all about a skill every business owner needs - copywriting. Get insider tips from 2 people who have written a LOT of words designed to cause action. One of the BEST ... more
April is a working mother of two young boys. She e-mailed me frustrated and in search of some honest advice about copywriting. She had recently invested money into a copywriting tr ... more
In this recording, I speak with Mark, a copywriter I previously had a consultation with to advise him about some of the best ways to kick start his new copywriting business. You wi ... more
Here is an interview with master copywriter, Bob Bly. Listen as I grill him with my clients’ top questions on the inside secrets of the copywriting business. The purpose of this in ... more
Does your website need a makeover? If you’d like to attract more clients and sell more products with less effort, having the right words on your website makes all the difference. C ... more
Today's show is one to be full of useful content regarding effective profit pulling copywriting. Our guest, Dr. Cathy Goodwin, also known as the Copywriting Detective will solve th ... more
Here is a rare recording of John Carlton from the early 1990s at a Bill Myers seminar. John had over 10 years of copywriting experience before this recording. He was a freelance wr ... more
The copy-cat copywriter is back! Copywriting goddess Cathy Goodwin returns and she's bringing stories. Lot's of them. Copy-writing stories. ;-) Don't miss this.
Whether you are looking to make sales or just increase your email list, understanding the fundamentals of copywriting puts you in the path to success. Copywriting consists of strat ... more
Copywriting success tips from Jon Wuebben, Author of Content Rich: Writing Your Way to Wealth on the Web.
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