If you're not confident in the value of your offer or skill, it's going to come across in your copy. In this episode I guide you through a little personal Q and A that you can do q ... more

When your customer reads your sales page or your web copy, they want to know some basic questions. Many businesses forget to answer them and the customer simply walks away to find ... more

In Part 1 of Confidence With Copy we looked at some questions you ask to reveal the real value of your service to your customer. In this second part, we take those answers and show ... more

A common copywriting mistake is to miss out the "in a nutshell" phrase of what your offer actually is. In this 15 minute episode we'll look at: What a "nutshell" sentence is, why i ... more

Testimonials are a great way of increasing your social proof and credibility. But there's a lot more that you can do than just ask people to say nice things about you. To get the b ... more