April is a working mother of two young boys. She e-mailed me frustrated and in search of some honest advice about copywriting. She had recently invested money into a copywriting tr ... more
You can’t hire Carl Galletti today to write copy for you. Why? because any smart copywriter knows, you can make a whole lot more writing copy for your own products then you can for ... more
This is a consultation that I did with a gentleman named Mark who needed some advice in “kick starting” his copywriting business. We discuss sole proprietorships and the option of ... more
In this recording, I speak with Mark, a copywriter I previously had a consultation with to advise him about some of the best ways to kick start his new copywriting business. You wi ... more
Here is a rare recording of John Carlton from the early 1990s at a Bill Myers seminar. John had over 10 years of copywriting experience before this recording. He was a freelance wr ... more
If you're not confident in the value of your offer or skill, it's going to come across in your copy. In this episode I guide you through a little personal Q and A that you can do q ... more
Tracy Repchuk will talk about copywriting and the various ways you can communicate your message, and the #1 way that message will be effective so that you can build the wealth you ... more
In Part 1 of Confidence With Copy we looked at some questions you ask to reveal the real value of your service to your customer. In this second part, we take those answers and show ... more
Today's show is one to be full of useful content regarding effective profit pulling copywriting. Our guest, Dr. Cathy Goodwin, also known as the Copywriting Detective will solve th ... more
A common copywriting mistake is to miss out the "in a nutshell" phrase of what your offer actually is. In this 15 minute episode we'll look at: What a "nutshell" sentence is, why i ... more
When your customer reads your sales page or your web copy, they want to know some basic questions. Many businesses forget to answer them and the customer simply walks away to find ... more
I interview expert copywriter Troy White. Listen in to the "Cash Flow Secrets of the Copywriting Cowboy!"
The copy-cat copywriter is back! Copywriting goddess Cathy Goodwin returns and she's bringing stories. Lot's of them. Copy-writing stories. ;-) Don't miss this.
Does your website need a makeover? If you’d like to attract more clients and sell more products with less effort, having the right words on your website makes all the difference. C ... more
Here is an interview with master copywriter, Bob Bly. Listen as I grill him with my clients’ top questions on the inside secrets of the copywriting business. The purpose of this in ... more
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