Why do some blogs take off right away, and others seem to languish without traffic? What does the solo business professional need to know in order to use the power of blogs and onl ... more

…think like a copywriter. Good blogging and good copywriting share many of the same attributes - clear language designed to focus on the needs of the reader by using stories, educa ... more

Offline or online, that is the question. "Both" is the answer. There are similar principles small businesses need to apply to both marketing tactics for their products and services ... more

The keys for success lie in your ability to communicate confidently and persuade others of your ideas. Yet speaking before groups frequently cripples otherwise competent profession ... more

The days of hiring a public relations firm and buying advertising are going the way of the dinosaur for companies that want to get noticed and make a splash. They are turning to bu ... more