The power of your story is what is being bought. The challenge is that most are creating a story to be sold, not thinking of the audience. You have 2 critical point to get accross to your audience.
1. Do they feel it will bring them value.
2. The expectation if they tack action on it.
If your not hitting these 2 points, and there are many others, then you should know that you are just making sound.
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