Scott OBrien  

1.  Use your Story.  Remember this... Facts Tell, Stories Sell! Stories tend to place people into a hypnotic trance.  See most people have a wall around them once they jump on the internet, so when they see advertising their wall goes up.  So if you just say my company is dept free, you can make $1000 in a day, or everything is automated, this sends a red flag to your reader.  Don't just give raw data and try to pursuade them or conveince them to join you.  Tell them your personal story.  You will attract to you the type of person you need based on the information you provide about yourself.  This gives them something to relate too and opens them up emotionally to your words.

2.  Give them the reason Why.  This also sends out a trigger to their subconcious mind.  Make a special offer or claim and clearly state why you are giving them this deal. People have a hard time seeing the connection of how your product or service will benefit them.  You simply need to connect the dots for them.  So they can go "Oh, your talking to me!"

3.  Speak the Truth.  I have found this goes along way with people.  You don't have to try to be some top guru, just be yourself.  I know when you are first starting out this can be difficult.  I am guilty of not really putting myself out there as well, but showing an intimiate vulnarability side of yourself shows people you really are a real person.  This helps them to relate to you.  Be transparent and explain the pitfalls of the process you have gone through to get where you are today.

To Your Success,

Scott OBrien
www.ScottOBrien.net