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Selfish-Scared and Stupid-Author Kieran Flanagan with Scott Cluthe

  • Broadcast in Business
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LOVE Cafe with Scott Cluthe

LOVE Cafe with Scott Cluthe

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Scott Cluthe talks with co-author Kieran Flanagan about her new book on human behavior and why so often the best intentions we have for business and the people we work with fall flat....and what we can do about it.

Kieran says we need: More Women on Top ! or is it just a good ole boys club in pantyhose ?

Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail.

This book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why so many great salespeople often fall short of their monthly targets.

From Falling Short of Sales Goals to not Engaging with the People over in THAT Department, your topics are welcome: 347-308-8478. 

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