Customer Relationship Management (CRM) takes on a new persona for non-profits. CRM extends beyond just software, and involves member management, donor management, and constituent management for non-profits. Instead of hating your technology – or using it grudgingly – turn it into one of your most powerful donor and supporter communication tools. In this session, we’ll discuss how to maximize your CRM investment. We’ll review the reasons why your CRM system might not work for you currently – and the key success factors to make CRM an effective, efficient asset to benefit your organization.
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