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Million Dollar Entrepreneurs have identified their brand personalities. It is one of the most important pieces within the Building A Brand Strategy. There are many pieces to building a winning brand, and in this podcast we will identify the 5 Brand Personality Types-Give examples of all five of them and then identify which one your brand displays. Once you know and understand what is your Brand Personality, we will look at why this is or is not a great fit depending on your personality and ways to move towards another Brand Personality are work to improve your current one.