Scaling your business requires lots of moving parts. One area that is important is sales and marketing. One area of marketing that will scale your business is having working email list. I like to call it a working list because you could have many names on your email marketing list, but the are not working for you. In order to have a working email marketing list you have to engage your customer, have them convert. We hear alot these days about conversion and this is really important in email marketing arena. I will discuss five important areas of email marketing and how to grow your list.
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