Drawing the Line Between FREE and PAID in Business

Happy New Year!

If you’re a business owner, 2012 is going to be YOUR year, right? The year you reach every one of your goals and finally attain the financial freedom you’ve been working for, right?

Nope. Not unless you start charging what you’re worth and stop giving away your expertise for free.

On Wednesday’s show, I’ll talk to two small business owners who literally wrote the book on how to draw the line between “FREE” and “PAID” in your business. Becky McCray and Sheila Scarborough, of TourismCurrents.com, will show us how to address those subtle inquiries from people who want to benefit from your expertise and advice without having to pay for it.

So, if you dread hearing things like, Can I pick your brain? Could you just give this a quick once-over? I’d love to get your feedback on this, and want to learn how to address those comments assertively, but tactfully, you don’t want to miss this show.