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Is ROI For Social Media A Pipe Dream?

  • Broadcast in Social Networking
Say It Social Radio

Say It Social Radio


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Today's episode will discuss where we are in the world of marketing accountability and social media roi. Special Guest Jacob Morgan (Principle at Mighty Mouth Media) will help us understand the difference between social media roi and impact. What do we need to measure social media roi? Why is it so challenging to measure? This is a hotly debated topic, and we (Tim & Ty) look forward to exploring this with Jacob, and questions from the listening audience.