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Stef writes sales and lead generating copy for small independently owned service based businesses.Using her training in direct response copywriting, white paper writing, and 14 years of advocacy experience as a litigation attorney, she makes writing easy for business owners! Stef's work has helped clients score sought after speaking gigs, pull in attendees at live events, and helped one entrepreneur close $30,000 of business in one month! Her intuitive and practical approach to interviewing draws the best information out of her clients (and their clients, and subject matter experts) to create original, solution based writing that her clients love. Stef has been told 'I could never have written this myself' by many happy clients. She's also been called 'ruthless, but in a compassionate way.' Stef leaves no stone unturned when writing for clients or when coaching clients to write for their own business. You can reach Stef at: http://initiativebasedwriting.com/training/
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