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Martin Lindstrom What Prompts Consumers to Buy

  • Broadcast in Entrepreneur
Savvy Business Radio

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MARTIN LINDSTROM is a 2009 recipient of TIME Magazine’s “World's 100 Most Influential People” and author of the NY Times and international bestseller Buyology—Truth and Lies About Why We Buy (Doubleday, New York), a New York Times and Wall Street Journal bestseller. His highly anticipated new book Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, was released September 2011 (Crown). Brandwashed is a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.

Lindstrom is the CEO and Chairman of MARTIN LINDSTROM COMPANY LTD and Chairman of Buyology Inc (New York), as well as BRAND Sense Agency (London). Lindstrom is a trusted advisor to numerous Fortune 100 companies including McDonald’s Corporation, PepsiCo, American Express, Microsoft Corporation, The Walt Disney Company and GlaxoSmithKline, amongst others.

Buyology, was voted “pick of the year” by USA Today, reached ten of the Top 10 bestseller lists in the U.S. and worldwide, including the New York Times and Wall Street Journal. His 5 books on branding have been translated into more than 30 languages and published in more than 60 countries worldwide.

Lindstrom frequently contributes to the New York Times, Forbes, Fortune, Parade, Contagious, Fast Company, CNN.com and Advertising Age and can often be seen on America’s #1 morning TV show, “Today”.

More at MartinLindstrom.com.