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Lisa Manyon The New Marketing Model for Success - Sep 23,2013

  • Broadcast in Entrepreneur
Savvy Business Radio

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Lisa Manyon is an award-winning, #1 bestselling author, copywriting strategist and master of powerfully communicating marketing messages to increase results. A leading expert in copywriting, Lisa successfully challenges the notion that ?copy is king,? with her message that copy is actually QUEEN, strategy is KING, and together they are the key to creating strong and effective results. She is the creator of the new marketing model for success that's changing the way people market today. Lisa tuned into tactics that consumers, especially women, were turned off by. She recognized that standard marketing techniques, especially in the copywriting arena, are antiquated and not as effective as they once were including; hyped-up claims, overly ?sales-y? spiels, hard-sell tactics, broad-based messages, scare tactics, stretching the truth, false claims of scarcity, over-dramatizing pain and problems and more, Lisa shares a better way. President of Write On ~ Creative Writing Services, LLC, Lisa has successfully operated her business since 2003. Additionally she has spent well over 20 years in the marketing trenches of advertising agencies, radio stations and non profit organizations. She is the recipient of the Charles Schwab Financial Literacy Award in The Hot Mommas 2011 Competition and is featured in the world's largest digital library of role models for women and girls, housed at George Washington University. A featured writer for Today's Innovative Woman magazine, Lisa's blog received the 2011 APEX Award in Publication Excellence. To learn more about working with Lisa Manyon and Write On ~ Creative Writing Services or to schedule an interview, visit www.writeoncreative.com