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Savor Talk! Guest: Giancarlo Chersich

  • Broadcast in Business
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Angela Jia Kim

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Giancarlo Chersich is CEO of Empowered Media, LLC, a newly formed company that operates the Jillian Michaels (from The Biggest Loser) health and wellness brand based in Los Angeles. In a short period of time, Giancarlo has been able to market successful products under the Jillian Michaels name brand. Products range from videogames for the Nintendo Wii, an incline trainer with Nordic Track, new books and new DVDs. He’s also created opportunities to position Jillian as the premiere health and wellness expert.

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