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How to Find Your "Special Sauce" and Turn it into a Powerful Brand

  • Broadcast in Entrepreneur



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Arlene Distel discusses how she helps the small entrepreneur find her “special sauce” — that one unique thing she can stand for in the marketplace. And how she turns that special sauce into a powerful brand that showcases a quiet confidence and authentic voice that people can believe in.

About Arlene Distel

Arlene Distel is President of Write To Work Inc. — a freelance writing firm that began in Philadelphia in 2002 and has since found a happy new home in Savannah, Georgia.

Arlene is an award-winning advertising Creative Director and Copywriter with 20 years' experience. She has worked for such global ad agencies as McCann Erickson WorldGroup and has created campaigns for such clients as Chase, Comcast and VisitSavannah.com

Her work has been showcased in AdWeek. And she even had the hilarious opportunity to direct Jason Alexander, a.k.a. “George Costanza” of Seinfeld, in a series of award-winning TV spots for Conectiv Energy.

In her spare time, she's a Professor at Savannah College of Art & Design where she shares her passion for advertising with her talented students.